二〇二五年二月，楼天佑（中）作品被法国奥斯莫提克博物馆收录。图为楼天佑与博物馆工作人员合 影。 受访者供图 "气味是无形的语言，却能传递记忆与情感。"青年调香师楼天佑如是说。十年来，他深耕调香这一相对 小众的职业领域，在分子解构与灵感迸发的交织中，走出了一条属于中国调香师的独特道路。 嗅觉启蒙 楼天佑对气味的敏感，早已刻进童年记忆。家乡浙江花木繁盛、蔬果丰饶，清冽醇厚的蜡梅香、厨房的 食物香气以及母亲的香水气味都滋养着他的嗅觉。 家庭环境的熏陶，更让这份嗅觉感知扎根生长。家中有亲戚爱好合香，擅长制作线香、香丸等传统香 品。在耳濡目染间，楼天佑初步触碰到香气调制的奥秘，在心中埋下了探索的种子。 15岁那年，楼天佑偶然结识了一名在美国工作的法国调香师并成为其学徒。最初，他通过邮件与师父交 流，直到赴美读大学后，才得以在空闲时间近距离随师父学习调香技艺。"那时候单纯痴迷于调香，觉 得特别有意思。"他说。 在美国宾夕法尼亚州立大学，楼天佑主修材料科学与工程专业。在他眼中，这门看似与调香无关的学 科，实则暗藏共通之处。"材料学研究物质组分对最终产物特性的影响，这和调香异曲同工。调香时， 哪怕是少量分子的增减，都可能让香 ...

本次合作旨在强化集团在中国的高端香氛分销网络，丰富家居香氛品类市场份额和品牌价位段版图，捕 捉中国香氛市场的双位数增长潜力，为集团注入可持续的业务动力。 智通财经APP讯，颖通控股(06883)发布公告，自2026年1月1日起，集团与意大利高端香氛品牌CULTI库 俐缇建立合作关系。通过此合作，集团已获得CULTI旗下产品在中国内地、香港及澳门市场的独家经销 权，并负责为该品牌实施定制化的市场进入与扩张计划。 CULTI系由意大利公司CULTI Milano S.p.A.持 有的品牌，该品牌专注于无火香薰，定位高端生活，覆盖意式家居香氛、车载香薰、个人护理产品及香 水的全氛围香氛体验，打造"家的文化"，把艺术和自然巧妙融合，正契合市场对"情感健康"及"价值共 鸣"的消费趋势。 该信息由智通财经网提供 ...

过去一年，国货新贵Songmon山下有松（以下简称山下有松）正以惊人的速度闯入主流视野。 2025年9月，全球最大奢侈品集团LVMH董事长贝尔纳·阿尔诺现身上海前滩太古里，在这家品牌门店选购了两款包 袋；10月，品牌在巴黎举办"远山有声SONG of MONT"展览，连续第二年登陆巴黎时装周舞台；11月，山下有松一举 登上了"双十一"天猫箱包服配销售榜首位…… 然而，与这份高调的增长相伴的，还有一片庞大的灰色阴影。在各大电商平台和直播间，山下有松的仿冒品如野草般 蔓延。而在社交媒体上，消费者对设计趋同、价格虚高的质疑声渐起；除此之外，还有品控问题投诉时有浮现。另外 有人指出，一款"菜篮子"包型在2021年售价为880元，而在2025年已上涨至1380元，涨幅接近60%。 消费者吐槽设计趋同、高价低质 山下有松，一个让LVMH董事长贝尔纳·阿尔诺买来研究的中国品牌。 该品牌由毕业于清华大学美术学院的付崧在2013年创立，以"自然、自知"的东方美学为核心，不仅打破了"廉价国产 包"标签，还精准触达了"中女人群"，品牌知名度和销售数字同步跃升，也被称为包界的"老铺黄金"。 彭博在近期的一篇报道中引据BigOne L ...

Core Insights - The article discusses the decline in sales of Durex, with a 50% drop in 2020 and a 40% industry-wide decline, alongside a 20% decrease in marriage rates, indicating a broader trend of reduced sexual desire in society [2][3]. Group 1: Changing Consumer Behavior - The decline in traditional sexual products is attributed to a "low-desire society," where consumer spending is shifting towards other areas [3]. - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3]. Group 2: Emerging Growth Sectors - Five high-growth sectors are identified as alternatives to traditional sexual products: 1. **Pet Consumption Upgrade**: The pet market is projected to reach 302 billion in 2024, with one pet for every three young people [4]. 2. **Endorphin Economy**: An increase of 200 million new sports participants in the last decade, with a surge in outdoor activities and sports brands [8]. 3. **Aromatherapy**: The fragrance market is valued at 850 million USD in 2023, growing at a rate of 10% annually [8]. 4. **Emotional Fast-Moving Consumer Goods (FMCG)**: Products that provide immediate emotional satisfaction, such as colorful small items and emotional flower shops [11][12]. 5. **Self-Rescue Economy**: Health-focused products like probiotic cola and health teas are gaining popularity, reflecting a trend of anxiety rather than health consciousness [16][19]. Group 3: Underlying Consumer Needs - The five growth trends reflect the demands of a low-desire society, focusing on feelings of companionship, control, healing, ritual, and safety, which add extra value to products [20]. Group 4: Strategic Recommendations - For businesses to thrive by 2026, it is crucial to align their development with national strategies, technological trends, globalization perspectives, and user demands [21].

Core Viewpoint - The article discusses the rising popularity of Maison Margiela's tabi shoes, highlighting their unique design and the cultural resonance they have with consumers, particularly in the context of modern work culture and self-expression [3][12][63]. Group 1: Product Design and Reception - The tabi shoes feature a split-toe design that evokes a strong emotional connection with consumers, likening them to the hooves of animals, which has sparked both admiration and ridicule [5][12][20]. - The shoes are priced starting at over 3000 yuan, positioning them as a luxury item despite their unconventional appearance [10][12]. - The design has led to mixed reviews, with some consumers finding them aesthetically pleasing while others liken them to unappetizing food items [13][14][18]. Group 2: Brand Development and Market Performance - Maison Margiela has been expanding its presence in China, opening 12 new stores from 2022 to 2023, contributing to a 72.4% year-on-year increase in sales in the Asia-Pacific market [95][96]. - The brand's parent company, OTB Group, reported a fivefold increase in sales in China from 2019 to 2023, indicating strong market growth despite overall declines in other regions [96]. - The tabi shoes are part of a broader product line, with the brand having multiple lines beyond just footwear, showcasing its diverse offerings in the luxury market [64][92]. Group 3: Consumer Trends and Cultural Shifts - The article notes a shift in consumer attitudes, particularly among the middle class, who are increasingly prioritizing comfort and self-expression over traditional fashion norms [103][106]. - The popularity of the tabi shoes reflects a broader trend of consumers seeking to embrace individuality and comfort in their fashion choices, moving away from the pressures of conforming to societal expectations [104][115]. - This cultural shift is characterized by a desire for clothing that allows for personal expression and emotional comfort, rather than merely serving as a status symbol [110][117].

Group 1 - The core viewpoint of the article highlights the coexistence of essential and emotional consumption in the fragrance market, particularly in China, where the penetration rate is only about 5%, compared to over 40% in Western countries, indicating significant growth potential in this sector [4][5] - The fragrance market is experiencing a "lipstick effect" during economic downturns, leading traditional beauty brands to enter the fragrance space, recognizing its potential as a product that combines necessity and emotional appeal [4] - The characteristics of fragrance consumption vary by product type, with essential items like car air fresheners being more functional and price-sensitive, while products like perfumes and scented candles are more emotional and require consumer education [5] Group 2 - Offline stores face challenges such as low brand recognition and price competitiveness, but they offer unique emotional value through real-life experiences that online shopping cannot provide [7] - Successful offline operations require careful site selection and strong operational management, as demonstrated by a case where a store achieved high sales despite being in a less trafficked area due to effective service and product quality [8][10] - Strategies for offline stores include enhancing store ambiance, product offerings, and customer service to create memorable experiences and emotional connections with customers [10][14] Group 3 - A balanced product structure that includes both essential and emotional fragrance products, along with personalized customization options, can improve customer conversion rates and sales [13] - Strengthening service details and providing emotional value can enhance customer loyalty and retention, as seen in a store that focuses on personalized follow-up and customer engagement [14] - Expanding both C-end private domain maintenance and B-end business development through partnerships and event collaborations can further drive sales and brand recognition [15]

Group 1 - The core viewpoint of the article highlights the increasing popularity of new flagship stores in Beijing, with over 960 new stores expected by November 2025, particularly along the central axis of the city [1][3] Group 2 - Eight new flagship stores along Beijing's central axis are noted for their unique integration of intangible cultural heritage, global aesthetics, and local charm, becoming a new attraction for tourists [3] - Notable flagship stores include LE LABO, the first fragrance laboratory in a traditional courtyard, and GRAFF, a luxury jewelry brand with a private appreciation space [3] - The growth of flagship stores is steady, with 946 stores in 2023, 960 expected in 2024, and 804 new stores added by November 2025 [3]

Core Insights - The number of new flagship stores in Beijing has exceeded 960 in the first 11 months of this year, showcasing continuous improvement in scene innovation, business integration, and regional layout [1] - Eight distinctive flagship stores along the central axis have emerged, blending intangible cultural heritage, international aesthetics, and local culture to create unique consumer experiences, thus enhancing the city's vibrancy [1] Group 1: New Flagship Stores - The flagship stores include both international brands tailored for Beijing and local businesses that have evolved from the city's cultural roots [1] - LE LABO's first flagship store in a traditional courtyard represents a global first for the brand, combining industrial design with traditional elements [1] - GRAFF's first dual-level flagship store in China features private appreciation spaces and showcases high-end jewelry collections [1] Group 2: Cultural Integration and New Consumption Forms - The integration of local culture with new consumption forms is exemplified by the Zhongxiao Liwu flagship store, which offers cultural products inspired by traditional architecture [2] - The time-honored brand Chunlun Tea has introduced Fuzhou jasmine tea to the Qianmen intangible cultural heritage area, appealing to younger consumers with innovative products [2] Group 3: Unique Consumer Experiences - The newly opened Chengjingyun Palace Fried Sauce Noodles flagship store recreates a royal dining atmosphere, providing an immersive experience of Beijing's culinary culture [3] - The Song Dynasty fragrance flagship store incorporates traditional aesthetics into its product display, creating an Eastern ambiance [3] - The Oriental Realm flagship store showcases new Chinese clothing that integrates intangible cultural heritage techniques, while the Rusi flagship store serves as a space for traditional craftsmanship and lifestyle experiences [3] - These flagship stores serve as cultural and commercial nodes, connecting traditional culture with modern life and international trends with local characteristics [3]

Core Insights - The rise of the fragrance economy reflects a shift in consumer behavior from functional satisfaction to emotional value, with various consumers drawn to fragrances for reasons such as ritual, ambiance, or therapeutic effects [1][2] - The growth of the fragrance economy is closely linked to the rise of "Guochao" (national trend), where traditional Chinese culture and aesthetics are integrated into modern products, creating a unique market opportunity [2][3] Industry Trends - The fragrance market in China has seen a significant increase in the number of registered companies, with 75,700 new registrations in the first ten months of this year, representing an 11.99% year-on-year growth [2] - There is a growing concern regarding the quality of some brands, which focus heavily on marketing and emotional value while neglecting the quality of fragrance notes and stability of formulas, leading to a trend of homogenization in products [2] Consumer Behavior - Consumers are increasingly willing to pay for fragrances that carry cultural significance, indicating a strong connection between cultural identity and purchasing decisions [2] - The emotional satisfaction derived from fragrances is becoming a key driver in consumer preferences, with products that resonate on a deeper emotional level likely to gain market favor [3] Product Development - To sustain the appeal of Chinese fragrances, companies need to invest in research and innovation, refining products to meet diverse emotional needs across various consumer segments [3] - There is a call for continuous content innovation, drawing inspiration from traditional aesthetics and craftsmanship to create deeper emotional connections with consumers [3]

Group 1 - The core viewpoint of the article is that the decline in sales of Durex and the overall industry is indicative of a broader societal trend towards lower desires, rather than a complete loss of desire itself [2][3] - The article highlights a significant drop in Durex's sales, with a 50% decrease in 2020 and a 40% decline in the entire industry, alongside a 20% drop in marriage rates [2][3] - It suggests that consumer desires have shifted to new outlets, leading to the emergence of five high-growth sectors [4][8] Group 2 - The first high-growth sector identified is pet consumption, with the market expected to reach 302 billion in 2024, indicating that pet spending has surpassed that of the maternal and infant sector [4][5] - The second sector is the endorphin economy, driven by an increase of 200 million new sports participants in China over the past decade, with a surge in outdoor activities and sports brands [8] - The third sector is aromatherapy, with the fragrance market projected to grow to 850 million USD in 2023, expanding at a rate of 10% annually [8][9] - The fourth sector is emotional fast-moving consumer goods, characterized by products that provide immediate emotional satisfaction and are easy to share [11][12][14] - The fifth sector is the self-rescue economy, reflecting a trend where consumers seek comfort and security through health-oriented products amid rising anxiety levels [16][19] Group 3 - The article concludes that these five growth trends represent the needs of a low-desire society, including companionship, control, healing, ritual, and security, which add extra value to products [20] - It emphasizes the importance of aligning business development with national strategies, technological trends, globalization, and user demands to succeed in the coming years [21]