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CPE源峰3.5亿美元控股汉堡王中国,2035年门店将扩至4000家
Cai Jing Wang· 2025-11-10 14:03
Core Insights - CPE Yuanfeng has acquired a majority stake in Burger King China, establishing a joint venture to expand the brand's presence in the Chinese market [1][4][5] Group 1: Transaction Details - CPE Yuanfeng will inject $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [1][4] - After the transaction, CPE Yuanfeng will hold approximately 83% of Burger King China, while Restaurant Brands International (RBI) will retain about 17% [1][4][5] - A 20-year master development agreement will be signed, granting exclusive rights to develop the Burger King brand in China [1][4] Group 2: Market Expansion Plans - The plan aims to increase the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035 [2][5] - The transaction is expected to be completed in the first quarter of 2026, subject to regulatory approval [2][5] Group 3: Industry Context - This move follows Starbucks' recent strategic partnership with Boyu Capital, indicating a trend of foreign brands collaborating with local investors to enhance their operations in China [5]
汉堡王中国也被卖了
第一财经· 2025-11-10 13:06
Core Insights - CPE Yuanfeng has acquired a controlling stake in Burger King China, marking a significant shift in the ownership structure of the brand in the Chinese market [3][5] - The partnership aims to expand the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035 [4] Group 1: Transaction Details - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [3][4] - After the transaction, CPE Yuanfeng will hold about 83% of Burger King China, while Restaurant Brands International (RBI) will retain approximately 17% [3] Group 2: Market Trends - The deal is expected to be completed in the first quarter of 2026, pending regulatory approval [5] - The trend of forming joint ventures between foreign brands and Chinese investors is becoming more prevalent, as seen with Starbucks' recent partnership with Boyu Capital [5]