Core Viewpoint - The rise of "digital metaphysics" among Generation Z reflects a growing spiritual need, with many young people turning to online astrology and fortune-telling services for comfort and guidance [1][3][17] Group 1: Industry Trends - Social media is increasingly filled with comments about seeking blessings for exams, promotions, and relationships, indicating a shift in how young people express their hopes [1] - The trend of online fortune-telling is not only prevalent in China but also in other East Asian countries like South Korea, where traditional practices are being adapted to digital platforms [1][3] - The application HelloBot, launched in South Korea, integrates various forms of divination and has maintained a position in the top 30 social apps, generating an average monthly revenue of 460 million KRW in 2023, with a 16.7% increase in July compared to June [1][2] Group 2: Company Analysis - HelloBot differentiates itself by using AI to provide personalized fortune-telling experiences, allowing users to interact with chatbots for daily fortune updates and personalized advice [3][9] - The app incorporates elements of Chinese culture, such as the Four Pillars of Destiny, enhancing its appeal and functionality for users interested in traditional metaphysics [4][6] - FORCETELLER, another app, focuses more on astrology and provides detailed daily horoscopes based on users' astrological charts, emphasizing a more traditional approach compared to HelloBot's AI-driven model [10][12] Group 3: Financial Performance - In the first half of 2023, HelloBot generated approximately 2.78 billion KRW, while FORCETELLER earned about 1.93 billion KRW, totaling around 4.71 billion KRW for both apps, indicating significant market presence [15][16] - Both applications utilize a points-based in-app purchase system, allowing users to pay selectively for content, which contributes to their revenue models [15][16] Group 4: Market Expansion - FORCETELLER is shifting its advertising focus to the U.S. market, with 66.7% of its ad spend directed there, while HelloBot continues to concentrate on the South Korean market [16] - The success of these applications in South Korea demonstrates the potential for Eastern metaphysical practices to find new pathways for global expansion through technology [17]