Core Insights - The 2025 China Cigar (Sichuan) Expo showcased the growth potential of the Chinese cigar industry, emphasizing international cooperation and cultural exchange [1][2][4] Industry Development - The expo attracted participants from countries like Cuba and the Dominican Republic, with over 100 exhibitors from the cigar accessory sector, highlighting the global interest in the Chinese cigar market [2][8] - Key discussions at the expo included the development of the cigar industry, market expansion, and quality improvement of cigar leaves, indicating a focus on enhancing the entire supply chain [2][3] Market Performance - In 2023, China's cigar sales volume ranked second globally, with a year-on-year sales growth of 12.55%, reflecting a robust market performance [5][6] - The Longcheng brand, as a leading Chinese cigar brand, holds the largest market share and production capacity in the country, indicating its dominance in the domestic market [6][9] Cultural Integration - The expo featured immersive experiences that combined cigar tasting with cultural activities, promoting a deeper understanding of the cigar lifestyle among enthusiasts [2][3] - Sichuan Tobacco has been actively promoting cigar culture through various initiatives, including the establishment of a cigar culture museum and national touring exhibitions [8][9] International Strategy - Sichuan Tobacco is enhancing its international presence by participating in global cigar exhibitions and collaborating with renowned international brands, which strengthens its competitive edge [6][7] - The company aims to position Chinese cigars as a significant player in the global market, aspiring to create a "third pole" for cigars worldwide [7][8]

Core Insights - The Chinese cigar industry, particularly Sichuan Zhongyan, is emerging as a significant player in the global cigar market, showcasing unique qualities and innovation in Chinese cigars [1][2]. Industry Development - The development of the Chinese cigar industry dates back to 1918 with the establishment of "Yichuan Industrial Society" in Sichuan, which laid the foundation for industrial development [2]. - Sichuan is recognized as the "Cigar Capital of China," benefiting from its location in the "tobacco golden growth belt" at latitude 30°N, similar to renowned cigar-producing regions like Cuba [2]. - In 2023, China's cigar sales ranked second globally, indicating a potential shift in the global cigar market landscape [2]. Quality and Innovation - Sichuan Zhongyan is actively involved in setting industry standards and conducting key technology research in cigar fermentation, maintaining a leading position in domestic innovation [3]. - The company has established a cigar technology innovation center to address major industry needs and enhance the quality of Chinese cigars [3]. - Longcheng cigars are produced with a meticulous process involving over 230 steps, ensuring high quality and unique characteristics [4]. Craftsmanship and Branding - The "Haoyue Changchun" team represents the pinnacle of Chinese handmade cigar craftsmanship, integrating traditional techniques with modern digital technology [5]. - Longcheng cigars emphasize the importance of cultural heritage and craftsmanship, aiming to establish a strong brand identity in the global market [6][7]. - The brand's strategy includes creating a Chinese cigar museum and participating in international events to promote Chinese cigar culture [7]. Market Positioning - Longcheng cigars aim to redefine their brand identity from "Chinese flavor, World Great Wall" to "World flavor, Chinese Great Wall," reflecting their ambition to become a top-tier global cigar brand [7]. - The company is committed to blending traditional Chinese elements with international standards to enhance its competitive edge in the market [7]. Events and Promotion - The 2025 China Cigar (Sichuan) Expo will take place in Chengdu, with Longcheng cigars serving as ambassadors of Chinese culture, showcasing the unique charm of Chinese cigars to the world [8].