Core Insights - The tourism industry between China and Europe is experiencing a strong recovery, with an increase in both Chinese tourists visiting Europe and European tourists traveling to China, driven by relaxed visa regulations and improved air connectivity [1][2]. Group 1: European Tourists Visiting China - European tourists are increasingly discovering China's rich cultural heritage, with notable growth in visitors from high-income countries like Germany, Spain, and Italy due to China's unilateral visa exemption policy [1][2]. - There is a significant rise in European tourists visiting China during holiday periods, such as Easter, compared to previous years [1]. - Younger European tourists are increasingly opting for family trips and independent travel, exploring not only major cities like Beijing and Shanghai but also second and third-tier cities in China [1]. Group 2: Chinese Tourists Visiting Europe - Chinese tourists are showing a marked increase in travel to countries like Serbia, Cyprus, and Slovenia, which have implemented visa exemptions or partial exemptions for Chinese citizens [2]. - There is a shift from traditional group tours to more independent travel among Chinese tourists, with a growing interest in cultural experiences such as museum visits and concerts [2]. Group 3: Factors Driving Tourism Growth - The implementation of visa exemption policies has significantly reduced the economic costs and uncertainties associated with visa applications for European tourists [2]. - The expansion of direct flight routes between major Chinese cities and various European cities has made travel more convenient [2]. - The rapid growth of social media and travel recommendation apps, such as Xiaohongshu, has further fueled cross-border tourism by promoting customized and personalized travel experiences [2]. Group 4: Future Opportunities for Tourism Development - The 50th anniversary of diplomatic relations between China and the EU presents an opportunity to enhance economic cooperation and cultural exchanges through tourism [3]. - Suggestions for promoting bilateral tourism include easing visa application processes for Chinese tourists, expanding visa exemption policies, and improving multilingual services at tourist attractions [3]. - Encouraging travel agencies to develop more in-depth and niche travel projects, as well as fostering collaboration between tourism management departments, can further enhance the growth of the tourism industry between China and Europe [3].