中端医疗险黄金时代

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从“小众”到“爆款”:中端医疗险成行业“新宠”,开启黄金时代
第一财经· 2025-05-13 01:56
Core Viewpoint - The emerging mid-end health insurance is rapidly gaining traction in the market, positioned between million medical insurance and high-end medical insurance, with significant growth potential and market interest from various insurance companies [1][2]. Group 1: Market Dynamics - Mid-end health insurance saw a staggering premium growth of 7 times last year according to Ping An Health Insurance [1]. - The market is expected to reach a premium scale of hundreds of billions, potentially approaching trillions in the future [1]. - In 2024, health insurance premium structure will undergo a historic shift, with medical insurance expected to surpass critical illness insurance for the first time, marking the beginning of a "medical insurance-led professional era" [2]. Group 2: Definition and Characteristics - There is currently no unified definition for mid-end health insurance; it typically covers public hospital special needs and international departments, while private hospitals fall under high-end insurance [2]. - Mid-end health insurance is anticipated to be more affordable, with annual premiums estimated between 3,000 to 4,000 yuan, making it more accessible compared to high-end insurance [3]. Group 3: Driving Factors - The increasing demand for high-quality medical services among the rising middle class, projected to grow by 80 million by 2030, is a key driver for mid-end health insurance [4]. - Ongoing reforms in domestic medical insurance payment systems are enhancing the appeal of mid-end health insurance, as consumers seek insurance that operates independently of the current payment mechanisms [5]. Group 4: Future Development - The future of mid-end health insurance is expected to evolve from being merely a payment provider to offering value returns to consumers, emphasizing diverse coverage and precise support services [7]. - The "Ping An Twin Stars Mid-End Health Insurance" product exemplifies this trend, providing dual-layer coverage for both special needs and general hospital services [8]. - The integration of comprehensive medical services and personalized health management is crucial for enhancing customer satisfaction and product value [9]. Group 5: Collaborative Development - Mid-end health insurance is set to develop in tandem with basic medical insurance, filling the gaps in high-quality medical services and enhancing the overall healthcare system [10].