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荣耀中端机红海突围
Hua Er Jie Jian Wen· 2025-11-27 11:15
Core Insights - The trend in the smartphone industry is to integrate flagship technology into mid-range models, as exemplified by the launch of Honor's 500 series targeting young consumers [1][3]. Product Features and Pricing - The Honor 500 series features the Snapdragon 8s Gen4 chip in the standard version and the Snapdragon 8 Supreme chip in the Pro version, enhancing computational power [2]. - The series is priced competitively, with the standard version starting at 2,699 yuan and the Pro version at 3,599 yuan, making it one of the more affordable options in its category [2]. - The 500 series includes features such as a 2 billion-pixel portrait mode, a slim 7.75mm body, and reverse charging capabilities with Apple devices, positioning it against Apple's Air series [5]. Market Context - The mid-range smartphone market is currently facing growth challenges, with a shift towards low-end and high-end segments, as reported by Omdia [3]. - Honor's strategy to incorporate flagship technology into mid-range devices aims to capture a larger share of the budget market [3][4]. - The previous 400 series achieved significant sales, with 6 million units sold within six months, raising expectations for the 500 series [5].