Core Insights - The report from the China Aging Science Research Center in 2024 indicates that elderly individuals lacking companionship are 2.3 times more likely to engage in irrational consumption, with 30% exhibiting "high-frequency small-scale hoarding" behavior [1] - A survey by the China Youth Daily Social Survey Center reveals that 61.6% of respondents attribute the shopping habits of some middle-aged and elderly individuals to the convenience and affordability of online shopping, while 56.7% point to the social interaction fostered by live-streaming hosts [1] - The enjoyment of the shopping process, rather than the actual purchase, is highlighted as a key factor, with elderly consumers relishing the thrill of "snatching" items in a perceived scarcity environment created by hosts [1] Group 1 - Elderly individuals lacking companionship are more prone to irrational consumption behaviors [1] - A significant portion of elderly consumers finds joy in the process of online shopping, driven by social interaction and the excitement of competition [1] - The phenomenon of elderly individuals engaging in live-stream shopping is linked to their desire for entertainment and social connection [1] Group 2 - Advice for younger family members suggests that if the spending is not excessive and does not impact daily life, it can be viewed as a form of entertainment [2] - In cases of excessive purchasing or financial strain, it is recommended that children engage in serious discussions with their parents to analyze the pros and cons [2] - Suggestions for redirecting elderly attention include providing authoritative literature on collectibles and engaging in cultural activities together [2]