Core Viewpoint - The article discusses the rising trend of short dramas in China, particularly focusing on the involvement of live-streaming hosts and the financial aspects of the industry, highlighting the potential for growth and the challenges faced by companies entering this space [1][4][19]. Group 1: Short Drama Industry Developments - Li Jiaqi's assistants have recently participated in a short drama titled "Nian Nian Xiang Yun Duan," indicating a trend where live-streaming hosts are transitioning into acting roles [1][3]. - The production companies behind these short dramas are Shanghai Shanmu Zhijian Film and Television Culture Media Co., Ltd. and Shanghai Ju Bufan Film and Television Culture Co., Ltd. [3]. - The short drama market is rapidly evolving, with major live-streaming companies like San Zhi Yang and Qian Xun producing their own short dramas, which serve as both entertainment and advertising [4][9]. Group 2: Financial Aspects of Short Drama Production - The daily salary for short drama actors ranges from 1,000 yuan to 30,000 yuan, with only a small percentage earning over 20,000 yuan per day [6][8]. - A senior short drama producer noted that the highest daily salary can reach 70,000 yuan, depending on the actor's popularity and the success of their projects [6][8]. - The micro-short drama market in China is projected to reach a scale of 50.4 billion yuan in 2024, with user numbers exceeding 600 million, marking it as a new avenue for content consumption [8][9]. Group 3: Market Challenges and Opportunities - The article highlights the challenges faced by live-streaming companies transitioning into short drama production, including the need for professional acting skills and the difference in audience engagement between live-streaming and short dramas [19][22]. - There is a growing interest in rural-themed micro-short dramas, which are seen as a blue ocean market, integrating various cultural elements and promoting local narratives [15][18]. - The collaboration between government, enterprises, and media is injecting new energy into the short drama sector, with initiatives aimed at developing content around cultural tourism and public education [18][19].