11月3日，红果短剧创作服务平台宣布开放编剧自主入驻公测。区别于以往个人开白的方式，现编剧个人可在平台上自己完成"注册-认证-入驻-获得平台功 能权限"全流程。 这个新政策和8月份红果的编剧政策又有了一些区别。当时红果发布了针对编剧工作室的扶持政策，鼓励个人编剧挂靠编剧工作室开白，并给予编剧工作 室拉新奖励和成长激励，这些新规让很多个人编剧都开始投奔编剧工作室，期望拿到更高的保底和分账比例，逐步形成了"散修投靠大宗门"的局面。 但是红果的11月新政，以及红果编辑在小红书上捞爆款编剧的举动，似乎又在传递一个新的信号，那就是红果希望能绕过编剧工作室，直接对接更多有潜 力的爆款新人编剧。这一举动，是否会对目前的短剧编剧市场产生一定影响呢？ 平台直聘爆款编剧 红果作为目前短剧行业的头部内容平台，和编剧合作的形式经历了三个阶段：第一个阶段是给个人编剧开白，第二个阶段是鼓励个人编剧挂靠编剧工作 室，现在到了第三个阶段，鼓励个人编剧自主入驻。 这三个阶段的迭代，也标注着红果平台的内容生态从野蛮粗放走向了精耕细作式的管理模式。 8月份之前，个人编剧需要申请开白才能向红果投稿，整个流程要经过红果内部团队的审核，流程比较繁琐，时 ...

董事一直积极寻求机会扩展集团的业务范围。鉴于短剧行业发展迅速，公司认为目标公司具备发展前景 及增长潜力，而对目标公司的潜在投资事项为集团涉足该高速增长行业的良机。 小鱼盈通(00139)公布，于2025年11月18日，公司与浙江出海数字技术有限公司(目标公司)订立战略投资 谅解备忘录。待签订正式协议后，该公司(或其指定实体)拟对目标公司(或其控股公司)进行投资，投资 额最高占其40%股权。 据公司所知，目标公司及其附属公司(目标集团)主要从事数字经济领域业务，并积极经营网路短剧行 业，推出了"百川"、"剧星"、"GoSee"等短剧业务平台，业务覆盖全球二十几个国家，构建了全球领先 的"IP开发-创作-发行-聚合交易-代币服务"全链路闭环生态，区别同行，独秀一枝。目标公司汇聚百家 以上头部内容供应商，掌控十万量级线上线下（300959）全场景宣发终端，坐拥十万核心推广社媒矩 阵，成就行业顶级资源网路，强势引领短剧产业升级，打造世界级短剧数字平台。据本公司所知，目标 集团持有业务所需的一切必要牌照。 ...

董事一直积极寻求机会扩展集团的业务范围。鉴于短剧行业发展迅速，公司认为目标公司具备发展前景 及增长潜力，而对目标公司的潜在投资事项为集团涉足该高速增长行业的良机。 智通财经APP讯，小鱼盈通(00139)公布，于2025年11月18日，公司与浙江出海数字技术有限公司(目标 公司)订立战略投资谅解备忘录。待签订正式协议后，该公司(或其指定实体)拟对目标公司(或其控股公 司)进行投资，投资额最高占其40%股权。 据公司所知，目标公司及其附属公司(目标集团)主要从事数字经济领域业务，并积极经营网路短剧行 业，推出了"百川"、"剧星"、"GoSee"等短剧业务平台，业务覆盖全球二十几个国家，构建了全球领先 的"IP开发-创作-发行-聚合交易-代币服务"全链路闭环生态，区别同行，独秀一枝。目标公司汇聚百家 以上头部内容供应商，掌控十万量级线上线下全场景宣发终端，坐拥十万核心推广社媒矩阵，成就行业 顶级资源网路，强势引领短剧产业升级，打造世界级短剧数字平台。据本公司所知，目标集团持有业务 所需的一切必要牌照。 ...

Core Insights - The current short drama industry is facing significant challenges, with 90% of short dramas operating at a loss due to a content-only approach. A shift towards a more sustainable model is anticipated post-Spring Festival, with a focus on cost reduction and account management [1][2]. Group 1: Industry Trends - The short drama sector is expected to undergo a major restructuring in 2026, with a need to drastically lower production costs and adopt mobile filming techniques [1]. - Companies will need to transition to an operational model similar to Multi-Channel Networks (MCNs) in the short video industry, where all personnel and resources are internally managed [1]. Group 2: Account Management - The recommendation mechanism for short dramas on platforms like Hongguo mirrors that of Douyin, where actors with more followers receive higher pay and greater exposure for their works [2]. - The importance of account management is emphasized, with a direct correlation between the number of followers and the compensation for actors. For instance, an actor with 100,000 followers can command a daily rate of 10,000 yuan [13]. Group 3: Business Model - The business model for platforms like Hongguo is primarily ad-driven, similar to Douyin, where user engagement and retention directly influence advertising revenue [25]. - The platform aims to create a comprehensive ecosystem around short dramas, positioning itself as a story-driven version of Douyin rather than a direct competitor to traditional streaming services [1].

Core Insights - The AI short drama series "奶团太后" has achieved over 200 million views, surpassing many traditional live-action short dramas [1][3] - The emergence of Sora 2 has significantly boosted the AI short drama industry, enabling rapid content generation and potentially leading to a commercialized model [3][22] - The production process of AI short dramas is evolving, with companies adopting unique workflows that enhance efficiency and reduce costs [22][24] Industry Trends - The AI short drama sector is experiencing explosive growth, with notable examples like "九尾狐男妖爱上我" reaching over 210 million views in less than two months [1][3] - The traditional roles of screenwriters, directors, and post-production teams are being re-evaluated as AI technologies streamline the production process [3][22] - The production model is shifting towards a more industrialized approach, allowing for faster and more cost-effective content creation [24][28] Production Insights - The production of AI short dramas often features unconventional and intriguing storylines, as seen in "奶团太后," which includes unique character developments and plot twists [4][10] - Companies like "雪宝" are pioneering new methods, such as using a single comprehensive image to guide the entire production process, enhancing continuity and efficiency [23][24] - The AI-driven production model eliminates many traditional filming challenges, such as actor scheduling and location coordination, leading to significant cost savings [24][28] Market Dynamics - The AI short drama market is poised for further commercialization, with advancements in technology and increasing audience acceptance [27][28] - The cost of producing AI short dramas is significantly lower than traditional methods, with estimates suggesting a cost of 1000 to 1500 RMB per minute for animated content [27][28] - Platforms like Douyin and Kuaishou are actively supporting AI short drama creators through tools and incentives, further driving market growth [31][32] Future Outlook - The industry anticipates that as AI technology matures, the quality and acceptance of AI-generated content will improve, leading to broader market opportunities [27][34] - The focus will remain on storytelling and creativity, with the potential for AI to enhance production quality without proportionally increasing costs [34][35] - Companies are increasingly adopting a centralized workflow to streamline production processes and mitigate risks associated with personnel turnover [32][34]

Core Viewpoint - The company has made significant advancements in AIGC technology, demonstrating its potential to revolutionize the short drama production industry by drastically reducing costs and production time [1] Group 1: AIGC Technology Investment - The company has invested in AIGC technology, achieving capabilities in script creation, dialogue generation, and special effects synthesis [1] - AIGC technology has led to a notable reduction in production costs, with average costs per short drama cut by approximately 50% compared to traditional live-action productions [1] - The production cycle has been shortened by about two-thirds, enhancing efficiency in content creation [1] Group 2: Content Production - The company has successfully produced five short dramas using AIGC technology, including titles such as "My Two Cute Babies Come from the Underworld" and "The Little Judge is Not to be Messed With" [1] - The board believes that AIGC technology will have a revolutionary impact on cost reduction and efficiency in the short drama industry [1] Group 3: Future Strategy - The company plans to continue integrating technological innovation with content creation, increasing R&D investment in AIGC [1] - The goal is to cultivate core competitiveness and provide users with richer and more creative content experiences, ultimately creating long-term value for shareholders [1]

Group 1: Xiaomi's Short Drama App Launch - Xiaomi has launched an independent short drama app called "Weiguan Short Drama," which offers "ad-free, massive short dramas for free," quickly attracting attention with over 20,000 downloads within two days [2] - The app is developed by Chengdu Share Information Technology Co., Ltd., which is fully owned by Beijing Juai Liao Network Technology Co., Ltd., a subsidiary of Xiaomi Group [2] - Currently, the app is only available for Xiaomi smartphone users and has not been launched on iOS or other brands [2] Group 2: China's Ice and Snow Industry Growth - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [3] - The industry is anticipated to enter a phase of sustained high growth due to the upcoming large-scale ice and snow events, such as the 15th National Winter Games [3] - The report indicates that the industry will benefit from policy support and event-related incentives, although companies need to be cautious about seasonal customer flow and rapid supply expansion [3] Group 3: Growth in Service Consumption During National Day Holiday - During the National Day holiday, the average daily sales revenue of service consumption-related industries in China increased by 7.6% year-on-year, with notable growth in county and rural tourism [4] - The Ministry of Commerce plans to focus on cultivating new growth points in service consumption, innovating diverse consumption scenarios, and continuously optimizing service supply [4] - The positive performance in service consumption is expected to benefit sectors such as hotels, restaurants, online travel agencies (OTAs), and sports operations, with a potential recovery in revenue for the fourth quarter [4] Group 4: Nestlé's Workforce Reduction Plan - Nestlé reported a sales revenue of 65.87 billion Swiss francs for the first nine months of 2025, with an internal growth rate of 0.6% [5] - The company announced a plan to cut approximately 16,000 jobs, equivalent to 6% of its total workforce, as part of its transformation strategy [5] - The market responded positively to Nestlé's latest financial results and restructuring plan, indicating an increased expectation for profit recovery, particularly in high-end, pet care, and coffee businesses [5]

Group 1 - The core viewpoint of the article highlights the significant stock price increase of Xiaoyu Yingtong (02946), which rose over 12% in the afternoon and is currently trading at 0.435 HKD with a transaction volume of 10.61 million HKD [1] - Xiaoyu Yingtong has strategically entered the short drama industry, actively engaging in content production and industrial investment, with overall progress meeting expectations [1] - In September, the company successfully completed the planning and production of 9 short dramas, with notable performances from titles such as "Don't Lower Your Head, the Crown Will Fall" and "Sunny April," which ranked in the top three and five of industry charts [1] Group 2 - On September 24, Xiaoyu Yingtong executed a share consolidation based on a "20-for-1" ratio, resulting in a reduction of 19.452 billion shares [1]

Core Viewpoint - Huang Xiaoming is expanding his investment in short dramas through his company, Bingcan Culture, which recently signed a short drama actor, Zhang Yiyang, along with four other actors. The ownership structure reveals that Huang Xiaoming, through his family, holds a significant stake in the company [1][4]. Group 1: Company Structure and Ownership - Bingcan Culture is primarily controlled by Huang Xiaoming through a series of ownership layers, with his mother and father being key shareholders [1]. - The largest shareholder of Bingcan Culture is Shanghai Xingcan Culture Media Co., which is fully owned by Beijing Haoci Yixing Culture Media Co., which in turn is fully owned by Qingdao Taiyanghua Technology Co. [1]. - Huang Xiaoming holds a 54% direct stake in Bingcan Culture, making him the largest shareholder [1][4]. Group 2: Industry Context and Trends - The short drama industry is witnessing a trend where many companies are establishing actor management businesses to cultivate talent and participate in revenue sharing [4]. - Huang Xiaoming's involvement in short dramas is not new, as he previously produced a short drama titled "Wushuang" and has been active in the industry for some time [4]. - The short drama market is competitive, with many established actors and directors struggling to achieve success, indicating the challenges in this sector [4].

Core Viewpoint - The short drama market in China is rapidly growing, with a projected market size exceeding 60 billion RMB in 2024, and the trend is expanding internationally, particularly in the U.S. [2][3] Market Overview - The global short drama app downloads are expected to reach 370 million in Q1 2025, a fivefold increase year-on-year [3] - U.S. users contributed half of the total revenue from global short drama apps in the first quarter of this year, with top apps like ReelShort, DramaBox, and GoodShort capturing 50% of the market downloads [3][4] Revenue Generation - In the first three months, short drama apps generated nearly 350 million USD in revenue in the U.S. through subscriptions and pay-per-episode models [3] - ReelShort's monthly revenue from the series "My Billionaire Husband's Double Life" surpassed 3.5 million USD, with total views exceeding 420 million, significantly outperforming Netflix's "Squid Game" [4] Content Strategy - Short drama platforms utilize a "trial and error + optimization" model, allowing for rapid adjustments based on user data to enhance viewer engagement [5][6] - The platforms initially attempted to translate existing Chinese dramas for international markets but shifted to creating original scripts tailored to local audiences [6] Production and Adaptation - ReelShort's strategy includes quickly adapting scripts for different markets, enhancing local relevance and reducing costs [6] - The rapid production cycle allows for multiple versions of the same IP to be created, increasing content availability and market responsiveness [6] Challenges in the Market - The competition is fierce, with over 300 short drama apps in the overseas market, most developed by Chinese companies, but only about 10% of these apps survive long-term [7] - Local production teams often lack experience and capacity, leading to slow content updates and user dissatisfaction [7] Cost and Marketing Issues - Marketing and production costs are rising, with user acquisition costs increasing from 1 USD to 5-10 USD in the U.S. market [8] - The production cost for a short drama has escalated from approximately 100,000 USD in 2022 to 250,000-300,000 USD currently [8] Content Quality and Legal Risks - The issue of content homogenization and copyright infringement is becoming more pronounced, with a doubling of plagiarism disputes reported in 2025 [9] - Companies face significant challenges in protecting their intellectual property rights internationally due to varying legal systems and complex litigation processes [9]