多位从业者向《每日经济新闻》记者表示，当前，短剧内容同质化严重、投资回报率持续下滑。"分散 投10部押中1部"的投资逻辑屡屡失效；演员片酬飙升至5万元/天，挤压大半制作成本；主流短剧的制作 成本从80万元/部缩水至50万元/部；曾经依赖的高投流模式终结，买量成本占比骤降至30%~50%…… 2026年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷 短剧已然成为新年俗。 移动互联网商业智能服务商QuestMobile发布的数据显示，2026年春节期间，超千部短剧集中上线。 《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首次超 越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的 她，把大半闲暇时光给了短剧。随着指尖不断滑过屏幕，张秀兰把追完的短剧链接转发到其加入的一个 社交平台"姐妹快乐群"，一句"太解气"点燃群聊，群里"领金币""追更新"的回复此起彼伏。 数据显示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中 ...

2026马年春节，短剧成了全民娱乐的"顶流"：从客厅到凉亭，从地铁到广场，随处可见低头看剧的人。刷短剧已然成为新年俗。 QuestMobile数据显示，春节期间超千部短剧集中上线。《中国互联网发展报告2025》显示，我国微短剧用户规模已达6.62亿，市场规模突破500亿元，首 次超越电影票房，成为内容消费领域的新兴赛道。 随着上班族回归工位，短剧的流量场由银发族接棒。65岁的张秀兰（化名）便是典型代表，退休后的她，把大半闲暇交给短剧。随着指尖不断滑过屏幕， 张秀兰把追完的短剧链接转发到"姐妹快乐群"，一句"太解气"点燃群聊，"领金币""追更新"的回复此起彼伏，"我在拼多多上看，还能赚点零钱"。数据显 示，40岁至59岁的短剧用户占比37.3%，60岁以上用户占比12.1%，近一半的中老年短剧用户每天都会观看。 拼多多不仅可以购物，还能免费看短剧 图片来源：拼多多 《每日经济新闻》记者（以下简称"每经记者"）在和众多银发族交流后发现，不少老年人已从短剧忠实观众化身为"野生推广员"，在小区、朋友圈互 相"安利"，甚至线下组团追剧，带热了不少中低成本的短剧。但这股看似自发的"银龄追剧热"背后，实则是短剧市场高歌猛进 ...

文丨镜相工作室 黄天媛 编辑丨邬宇琛 "新式培训班" 叮当第一次试戏，是一段哭戏。 他需要扮演的是一个维护奶奶的小孙子，表演需要他边哭边说台词。那时叮当才3岁多一点，刚刚能把话说清楚，还不理解表演是什么。为了让他顺利哭出 来，妈妈选择拿走叮当在意的东西"催哭"，"我把你的饮料喝了噢！" 叮当哇的一声，眼泪流下来了。趁着眼泪下来的瞬间，叮当妈妈打开摄像机，带着叮当一字一句地说完了台词，"奶奶是好人，你们不能欺负她！"三个月 后，3岁的叮当，开始打上了短剧的工。 叮当的入行是种巧合，带着点妈妈的"不服气"。 叮当妈妈干着一份和童模和拍戏毫不相关的工作。在2024年，叮当妈妈接到那通号称影视机构的试镜电话以前，她只会在偶然刷到抖音时看两眼短剧剪辑， 甚至算不上短剧的受众。抱着"去看看"的心态，她把孩子带去了机构——和许多中产家庭的父母那样，她也为孩子报过各种培训班。 在那次试镜过程中，工作人员不断夸奖叮当可爱的外形条件，"不培养就浪费了！"但付费的要求让叮当妈妈迟疑。她没有再继续试镜，打断了工作人员的说 服，带着孩子离开了机构。 晚上九点多，上海松江的一栋别墅外，星星今天的最后一场戏终于结束了。他揉了揉眼睛，这是短 ...

Core Insights - The rise of short drama actors is transforming their commercial value, as evidenced by collaborations with major brands like Dior and KFC, indicating a shift in industry dynamics where short dramas are gaining significant recognition and influence [2][3] - The short drama industry is experiencing a bifurcation, with top actors seeing increased demand and pay, while many others struggle with low compensation and delayed payments [6][8] Group 1: Industry Dynamics - Short drama actors are now being invited to high-profile brand events, showcasing their growing marketability and the industry's recognition of their influence [2] - The integration of traditional advertising models into short dramas, such as customized ads and spin-offs, reflects a maturation of the format and its acceptance in mainstream media [2] - The "data voting" model for short dramas mirrors past talent show practices, where fans engage in extensive efforts to boost their favorite actors' rankings, indicating a shift towards a more competitive and commercialized environment [3][4] Group 2: Economic Impact - The short drama sector is projected to create over 36 million job opportunities by 2025, significantly contributing to the national economy and employment landscape [11] - The industry is evolving to include specialized roles, such as property managers for filming locations, highlighting the diverse economic activities generated by short dramas [12] Group 3: Challenges Faced by Actors - Many short drama actors face precarious working conditions, including long hours and low pay, with some even resorting to alternative jobs like food delivery to make ends meet [6][8][10] - The disparity in pay between top-tier and lower-tier productions is becoming more pronounced, with many actors struggling to secure fair compensation for their work [8][9] - The intense production schedules often lead to health issues among actors, emphasizing the demanding nature of the short drama industry [9][10]

Group 1 - The core event is the YY 2025 Annual Peak Ceremony, which reviews the development achievements of Baidu YY's short drama business over the past year and launches a large-scale actor recruitment initiative called the "Xiongli Gathering Stars Plan" [1] - In 2025, Baidu YY produced nearly 200 short dramas, achieving a total playback and topic volume of 860 million [1] - The company plans to continue its development strategy in 2026 by expanding its self-produced drama portfolio and nurturing short drama artists, leveraging Baidu's vast traffic and resource advantages to create a complete short drama production industry chain [1] Group 2 - The "Xiongli Gathering Stars Plan" aims to discover and cultivate potential new stars in the short drama industry, injecting fresh talent into the sector [2] - The plan is launched by Baidu YY's talent agency, Xiongli Juliang, with artistic guidance from Liu Tianchi and his team from the Central Academy of Drama, involving several months of online recruitment, auditions, and offline finals [2] - Successful young actors in the "Xiongli Gathering Stars Plan" will receive industry resources from the organizers and may have opportunities for signing with Xiongli Juliang, facilitating their career development [2]

Core Insights - Baidu YY launched the "Xiongli·Juxing Plan" aimed at discovering and nurturing potential short drama stars to inject fresh talent into the short drama industry [1][2] Group 1: Program Details - The "Xiongli·Juxing Plan" is initiated by Baidu YY's talent agency Xiongli Juliang, with Liu Tianchi, a teacher from the Central Academy of Drama, serving as the artistic advisor [1][2] - The selection process will include several months of online recruitment, auditions, competitions, and an offline final [1][2] - The program will accept candidates nationwide who are passionate about acting and suitable for short dramas, with no entry barriers for both professional and grassroots actors [1][2] Group 2: Business Performance - In 2025, Baidu YY produced nearly 200 short dramas, achieving a total viewership and topic volume of 860 million [1][2] - YY CEO Li Le stated that the short drama business has gained a certain reputation and success in the market, indicating plans for future professionalization, scaling, and customization of the short drama and talent agency business [1][2]

Group 1 - The short drama industry is facing serious ethical issues, highlighted by incidents where child actors are put in dangerous situations for the sake of efficiency and cost-cutting, such as using a real baby in a rain scene instead of a prop, with the scene's payment being only 800 yuan [2][3] - The rapid production model of "filming 100 episodes in 7 days" has led to a culture where child actors, who often lack self-protection capabilities, are the most vulnerable to rights violations, with parents sometimes complicit due to economic pressures [3] - Legal frameworks like the Minor Protection Law and guidelines from the National Radio and Television Administration exist to protect child actors, but the failure of parental responsibility undermines these protections, allowing for exploitation in the industry [3][4] Group 2 - The sustainability of the short drama industry relies on content quality and value transmission rather than exploiting rights for quick profits, emphasizing the need for adherence to legal and ethical standards [4] - Regulatory bodies must enhance enforcement against non-compliant production teams, while industry associations should establish standardized contracts and accountability mechanisms to protect workers' rights [4] - Parents must uphold their guardianship responsibilities and refuse to allow their children to be treated as mere profit-generating tools, which is essential for fostering a healthy and regulated development of the short drama industry [4]

Core Viewpoint - The rise of "萌宝短剧" (cute baby short dramas) has become a new traffic password in the short drama industry, with significant audience engagement and a growing market presence [1] Group 1: Industry Trends - "萌宝" themed short dramas have seen a surge in popularity, ranking seventh in market heat in the first half of 2025, with a high number of followers [1] - During school holidays, filming locations in Hengdian attract many parents and child actors, with filming schedules extending up to 10 hours a day [1] Group 2: Child Welfare and Rights - The participation of child actors in short dramas raises concerns about their physical and mental health, as they may struggle to distinguish between their on-screen roles and real-life identities [2] - The short drama industry categorizes child actors by age, with 6-7 years being the "peak period" and 8-10 years as the "golden adaptation period," leading to potential emotional challenges as they age out of the industry [2] - The health and development of children are critical to the future of society, and protecting their rights is a collective responsibility [2] - Recent guidelines from the National Radio and Television Administration emphasize the need for strict regulation of child participation in short dramas to ensure their well-being and maintain high-quality industry standards [2]

Core Insights - The article discusses the career transition of Yue Yuting from a behind-the-scenes director to a front-line actress, highlighting her achievements and challenges in the short drama industry [3][4][5]. Group 1: Career Transition - Yue Yuting's shift from directing to acting is described as a significant challenge, especially given her non-professional background in acting [4]. - Her first short drama, "Su Xiaomei," marked the beginning of her acting career and allowed her to witness the rapid development of the short drama industry [4]. - The transition required her to start from scratch, acknowledging her lack of formal training and focusing on improving her acting skills through practical experience [4]. Group 2: Industry Insights - Yue Yuting expresses optimism about the rapid updates and iterations in the short drama industry, viewing them as opportunities for growth and quality improvement [6]. - She believes that the trend towards high-quality productions is beneficial for actors, as it allows more time to develop characters and produce better works [6]. - The industry is moving towards a more refined and quality-driven approach, which Yue Yuting is eager to embrace as she continues her career [6]. Group 3: Personal Aspirations - Yue Yuting has clear goals for her career, aiming to excel in every role and explore opportunities in long dramas or variety shows, indicating a desire to step out of her comfort zone [6]. - She shares a personal dream of visiting Turkey in 2026, highlighting her interest in balancing work and life while seeking inspiration for her performances [6].

Core Viewpoint - The rapid expansion of the short drama industry highlights urgent issues regarding the payment of salaries, contract standardization, and the protection of rights for actors and crew members [1][7]. Group 1: Payment Issues - Actor Yang Meimei reported that despite completing filming over six months ago, she has not received full payment for her role in a short drama, reflecting a common issue in the industry where many actors work without formal contracts [2][3]. - Many actors, including Yang, often begin work based on verbal agreements, leading to difficulties in claiming unpaid wages later [2][3]. - A production company has initiated payment processes and expects to settle all outstanding payments by the end of January 2026 [2]. Group 2: Contractual Challenges - Even when contracts are signed, actors may face conditions that complicate payment, such as being required to sign disclaimers before receiving their wages [3][4]. - Actor Lin Yue experienced a situation where, despite having a contract, the production company demanded she sign a disclaimer that falsely claimed all payments had been settled [4][5]. - After negotiations, Lin Yue received her overdue payment, indicating that persistence can lead to resolution [5]. Group 3: Legal Framework and Recommendations - The short drama industry requires a transparent and stable mechanism to protect creators' rights, as highlighted by a recent court case where an actor was denied part of their payment due to a lack of formal agreements [8][9]. - The court ruled that agreements made via electronic communication, such as WeChat, can be valid if they clearly outline payment terms and work details [9][11]. - Legal experts emphasize the importance of electronic evidence, such as chat records and payment receipts, in supporting claims for unpaid wages [11]. Group 4: Industry Practices and Recommendations - The rapid growth of the short drama industry has led to significant risks for ordinary actors, as labor protections and working conditions are not adequately regulated [7]. - Actors are encouraged to seek clearer industry standards and protections to ensure their rights are upheld [7][10]. - Legal interpretations suggest that even if contracts do not specify rest periods, actors' rights to reasonable working conditions must be respected [11].