Core Insights - Shanghai Lego Park is set to open on July 5, with a significant increase in search volume on travel platforms, showing a 5-fold increase compared to May [1] - Hotel bookings in the vicinity of Lego Park have surged, with a 3.5-fold year-on-year increase as of July 4 [1] - The opening of Lego Park is expected to boost the local economy, attracting a larger number of tourists from outside Shanghai [1] Group 1: Economic Impact - The search volume for hotels around Lego Park has increased significantly, particularly for family-friendly accommodations, which saw a 5-fold increase in search volume year-on-year [1] - The proportion of hotel bookings from local Shanghai travelers has decreased to 30%, with over 70% coming from out-of-province tourists, compared to over 50% last year [1] - Major cities contributing to hotel bookings include Beijing, Qingdao, Chengdu, Nanjing, Ningbo, Guangzhou, Nanchang, Wuxi, and Xi'an [1] Group 2: Broader Trends in Theme Parks - Since March, the search interest for "Lego Park" on Tujia platform has increased, with a 10-fold rise in June compared to March, marking a historical peak [3] - Jinshan District, where Lego Park is located, has become a popular summer travel destination, with a 6-fold increase in homestay bookings, ranking first among Shanghai's 16 districts [3] - Theme parks, especially those with major IPs, have consistently driven economic growth in surrounding areas, as seen in other regions like Zhengzhou and Changzhou [3]