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只有河南·戏剧幻城
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把“加法”做足(文旅棱镜)
Core Insights - The tourism performance industry is evolving into a "must-have" option for many travelers, driven by continuous upgrades and iterations based on visitor preferences [1] - Successful tourism performances require a deep integration of local culture, immersive experiences, and emotional resonance to create meaningful narratives [2] Group 1: Cultural Integration - A successful tourism performance is rooted in the deep exploration and creative transformation of local culture, rather than a mere compilation of songs and dances [1] - The Henan Drama Fantasy City exemplifies this by condensing Central Plains history into 21 theaters, allowing visitors to engage with millennia of civilization through storytelling [1] Group 2: Immersive Experiences - Immersive experiences are essential for audience engagement, transforming spectators into participants, as seen in the Shanghai Merchant Association's performance where audiences take on roles and interact with the setting [1] - Some performances allow audiences to enter backstage and join actors on stage, enhancing the immersive experience [1] Group 3: Emotional Resonance - The application of new technologies should serve the content, with the true power lying in the combination of culture and emotional connection [1] - Younger travelers seek deep self-dialogue and emotional comfort during their journeys, highlighting the importance of emotional resonance in tourism performances [1]
迈向“十五五”的文化图景 | 有声有色讲好文化里的中国故事
Ren Min Ri Bao· 2025-10-24 06:01
Core Insights - The article emphasizes the importance of promoting and practicing socialist core values while accelerating the development of the cultural industry and enhancing the influence of Chinese civilization [1] Group 1: Cultural Industry Development - The cultural industry in China has reached a new level during the "14th Five-Year Plan" period, significantly contributing to national strategies, meeting cultural needs, and enhancing the influence of Chinese culture [5] - By 2024, the cultural industry is projected to achieve a revenue of 19.14 trillion yuan, a 37.7% increase compared to 2020, with the number of large-scale cultural enterprises increasing by 1.3 million [5] - New cultural business models are emerging, with the new cultural industry expected to generate 5.9 trillion yuan in revenue by 2024, accounting for over 40% of the total cultural industry [5] Group 2: Technological Integration - The integration of culture and technology is being actively pursued, utilizing multimedia, virtual reality, and augmented reality to enhance audience experiences [2] - The "Only Henan: Drama Fantasy City" has successfully attracted 1.05 million viewers during the recent holidays, indicating the cultural industry's role as a strong driver of local economic development [2] - Government support is evident through policies promoting digital upgrades in scenic areas, aiming to create national 5A-level tourist attractions [2] Group 3: Future Outlook - Looking ahead to the "15th Five-Year Plan," the focus will be on further integrating cultural creativity, technological innovation, and industrial fusion to stimulate growth and meet diverse cultural needs [6]
有声有色讲好文化里的中国故事(迈向“十五五”的文化图景)
Ren Min Ri Bao· 2025-10-24 00:57
Core Insights - The article emphasizes the importance of promoting and practicing socialist core values while accelerating the development of the cultural industry and enhancing the influence of Chinese civilization [1] Group 1: Cultural Industry Development - The "Only Henan: Drama Fantasy City" has received approximately 50 million visitors since its opening in June 2021, showcasing the potential of cultural tourism [1] - The park features 21 theaters and nearly 1,000 actors, offering a total of 800 minutes of performances that highlight the Yellow River civilization [1] - During the recent National Day and Mid-Autumn Festival holidays, the park attracted 1.05 million viewers, contributing to over 3.06 million visitors in the surrounding area, indicating a significant boost in local tourism [2] Group 2: Technological Integration - The integration of multimedia, virtual reality, and augmented reality technologies enhances the immersive experience for audiences, breaking down barriers between actors, viewers, and the stage [2] - The local government supports digital upgrades for cultural sites, aiming to create a national 5A-level tourist attraction through collaboration between technology companies and cultural venues [2] Group 3: Economic Impact - The cultural industry in China has seen substantial growth, with projected revenues of 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [5] - The number of large-scale cultural enterprises has increased by 1.3 million since 2020, indicating a growing market presence [5] - New cultural business models are expected to generate 5.9 trillion yuan in revenue, accounting for over 40% of the total cultural industry revenue by 2024 [5] Group 4: Future Outlook - The upcoming "15th Five-Year Plan" aims to further integrate cultural creativity, technological innovation, and industry collaboration to stimulate growth and meet diverse cultural needs [6]
从宋陵到只有河南·戏剧幻城 中原大地上的两块高粱田
He Nan Ri Bao· 2025-10-21 23:33
Core Insights - The article highlights the significance of sorghum as one of the oldest cereal crops in human civilization, with a cultivation history in China dating back thousands of years [2] - The article emphasizes the unique cultural and historical landscape of the Songling area in Gongyi, Henan, where mature sorghum fields attract numerous visitors [3][4] - The integration of traditional agriculture with cultural storytelling is showcased through the "Only Henan·Drama Fantasy City," which uses sorghum and wheat cultivation to symbolize the spirit and resilience of the Henan people [8] Group 1 - The mature sorghum fields in Songling and the "Only Henan·Drama Fantasy City" are highlighted as key attractions during the autumn harvest season [2][3][6] - The "Only Henan·Drama Fantasy City" has received over 50 million visitors since its opening in 2021, indicating its popularity and cultural significance [7] - The cultivation of sorghum and wheat is presented as a means of cultural expression, linking agricultural practices to the broader narrative of Yellow River civilization [8] Group 2 - Visitors express admiration for the rich historical and cultural resources of Henan, with many traveling specifically to see the Songling area and its ancient monuments [4][5] - The article illustrates the seasonal cycle of agriculture in Henan, with sorghum being harvested in the fall and wheat being planted shortly after, symbolizing the continuity of life and culture [8] - The juxtaposition of ancient stone statues and modern agricultural practices in Songling serves as a metaphor for the blending of past and present in Henan's cultural identity [5][8]
来河南邂逅一场深秋特制浪漫
He Nan Ri Bao· 2025-10-19 23:35
Group 1 - The Kaifeng Chrysanthemum Cultural Festival showcases 1.3 million pots of chrysanthemums, transforming the city into a golden sea of flowers, attracting numerous tourists [1] - Kaifeng, as one of the first national historical and cultural cities, has a rich history of chrysanthemum cultivation dating back to the Northern and Southern Dynasties, flourishing during the Tang and Song Dynasties [1] - The festival reflects the resilience of Kaifeng, a city that has endured natural disasters and wars, symbolizing the spirit of the local people [1] Group 2 - The Henan Museum features ancient artifacts like the Lianhe Fanghu and Jiahu bone flute, highlighting the region's historical significance and cultural heritage [2] - The Anyang Yin Ruins Museum offers an immersive experience through AR technology, allowing visitors to witness the legendary female military leader Fu Hao [2] - The "Only Henan · Drama Fantasy City" provides an interactive theatrical experience, breaking the boundaries between audience and performance, enhancing cultural engagement [2] Group 3 - Henan is actively promoting cultural prosperity and the integration of cultural and tourism industries, aiming to transform cultural resource advantages into developmental strengths [2] - The province's initiatives include the "One Yuan Lunch" program and free rain gear distribution at scenic spots, reflecting a sincere hospitality approach [3] - The blending of traditional and contemporary experiences in Henan invites visitors to explore the region's rich history and vibrant culture [3]
奋进的河南 决胜“十四五”·郑州篇丨 文旅深融合,催生几多新景
He Nan Ri Bao· 2025-10-10 02:10
Core Insights - Zhengzhou is enhancing its cultural tourism and aiming to become an international consumption center, with a target of receiving 170 million domestic and international tourists and achieving over 200 billion yuan in tourism revenue by 2024 [11] - The city is focusing on integrating culture and tourism, leveraging its historical significance and modern attractions to create a vibrant tourism ecosystem [19] Cultural Tourism Development - Zhengzhou has been recognized for its cultural tourism initiatives, including the establishment of national-level tourist attractions and the promotion of cultural events [11][12] - The city has developed a comprehensive exhibition system showcasing its rich cultural heritage, with 116 museums contributing to its identity as a "City of Museums" [12][13] Modern Attractions and Youth Engagement - New urban developments like the "Bohdu New Symbol" commercial district are designed to attract younger audiences, blending historical elements with modern consumer experiences [15][16] - The city is fostering a vibrant cultural scene with various theme parks and entertainment venues, enhancing its appeal to both domestic and international tourists [16][20] Integration of Technology and Culture - Zhengzhou is utilizing digital technologies in cultural presentations, such as the Dahu Village Archaeological Museum, which employs advanced techniques to create immersive experiences [12][13] - The rise of micro-dramas as a new form of cultural expression is being supported by local government initiatives, promoting the integration of storytelling with tourism [17][18] Performing Arts and Events - The city is positioning itself as a hub for performing arts, with numerous concerts and theatrical performances attracting large audiences and boosting local consumption [20][21] - Major events and performances, such as the "Only Henan: Drama Wonderland," are recognized as benchmarks for cultural tourism integration, drawing significant visitor numbers [21]
河南文旅爆火
21世纪经济报道· 2025-09-20 15:07
Core Viewpoint - The article highlights the remarkable growth of Henan's cultural tourism industry, attributing its success to the effective transformation of historical and cultural resources into modern tourism experiences, innovative market strategies, and strong government support [1][12]. Group 1: Cultural and Historical Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural heritage sites, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [5][14]. - The province has effectively utilized new technologies and modern experiences to activate its rich cultural heritage, transforming it into engaging and shareable tourism resources [4][5]. - The demand for deep cultural experiences aligns with consumer interests, as visitors seek to explore Chinese culture and the Yellow River civilization [5][10]. Group 2: Market Innovation and Experience Economy - The success of Henan's cultural tourism is largely driven by private enterprises, showcasing a vibrant market environment that emphasizes creativity and experiential offerings [8][9]. - Unique attractions like the Kaifeng Wansui Mountain Martial Arts City offer immersive experiences where visitors can interact with characters and engage in story-driven activities, leading to significant revenue generation [8][9]. - The province's tourism projects focus on integrated experiences that combine dining, accommodation, and entertainment, enhancing visitor engagement and increasing spending [9][10]. Group 3: Government Support and Policy - The government plays a crucial role in fostering a supportive environment for the tourism industry through effective policies and long-term strategies, rather than short-term financial incentives [12][13]. - Initiatives such as subsidies for travel agencies and promotional campaigns have been implemented to stimulate tourism and enhance the province's visibility [12][13]. - The government's efforts have resulted in a significant increase in tourism, with projections of 1.03 trillion yuan in tourism revenue and 10.65 billion visitors by 2024 [14].
河南文旅爆红密码:市场破局、政府护航,千年文明跑出经济加速度
Core Viewpoint - The article highlights the rapid growth of the cultural tourism industry in Henan, driven by a combination of rich historical resources, innovative market strategies, and supportive government policies, transforming the region's cultural heritage into a vibrant economic engine [1][2]. Group 1: Cultural Heritage and Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural relic protection units, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [3][4]. - The province's cultural tourism has shifted from merely showcasing history to actively engaging visitors through modern technology and immersive experiences, allowing tourists to connect with history in a meaningful way [4][5]. Group 2: Market Innovation and Consumer Engagement - The cultural tourism sector in Henan is characterized by a strong market presence, with many successful products led by private enterprises, emphasizing the importance of creativity in a highly market-driven industry [6][7]. - The focus on experiential economy is evident, with attractions like the Kaifeng Wansui Mountain Martial Arts City offering interactive experiences that keep visitors engaged, resulting in significant revenue generation [6][7]. - The "Only Henan: Drama Fantasy City" has achieved profitability since its launch, attracting over 50 million visitors, with 80% coming from outside Henan, indicating a successful appeal to a broader audience [7]. Group 3: Government Support and Policy Framework - The success of Henan's cultural tourism is attributed to effective government policies that foster a supportive environment for market players, focusing on long-term mechanisms rather than short-term incentives [9][10]. - The government has implemented various initiatives to promote tourism, including financial incentives for travel agencies and cultural enterprises, which have significantly boosted visitor numbers and economic impact [9][10]. - By integrating cultural resources and promoting regional collaboration, Henan has developed a comprehensive tourism ecosystem, with projections of 1.03 trillion yuan in tourism revenue by 2024 [11].
跟着演出去旅行
Jing Ji Ri Bao· 2025-09-19 22:23
Core Viewpoint - The tourism performance market in China is experiencing significant growth, with an increase in performance sessions, box office revenue, and audience numbers during the summer months, indicating a thriving integration of culture and tourism [1][7]. Group 1: Market Trends - The tourism performance market is evolving, with a variety of innovative projects that enhance visitor experiences and drive cultural consumption [4][7]. - Popular performances like "Chang Hen Ge" have become essential attractions, generating over 30 billion yuan in box office revenue and significantly boosting local economies [2][3]. Group 2: Consumer Behavior - Younger consumers are increasingly willing to spend on tourism performances, reflecting a shift towards valuing experiential spending and cultural engagement [2][5]. - The trend of "checking in" at scenic spots for specific performances indicates a growing desire for immersive cultural experiences among tourists [2][3]. Group 3: Innovation and Development - The industry is seeing a diversification of performance types, from large-scale shows to immersive experiences in smaller venues, catering to modern consumer preferences [4][5]. - Technological advancements are being integrated into performances, enhancing audience engagement and creating unique experiences [4][6]. Group 4: Policy Support - Government initiatives are promoting the development of tourism performances, offering financial incentives for projects that meet specific criteria, thereby encouraging innovation and investment in the sector [5][6]. Group 5: Challenges and Considerations - Despite the growth, many projects face challenges such as content homogenization and operational limitations, highlighting the need for distinctiveness and market alignment [6][7]. - Balancing artistic integrity with market demands is crucial for the success of tourism performances, necessitating a focus on quality storytelling and audience engagement [6][7].
勇担国家中心城市使命 谱写人民城市郑州新篇
Zheng Zhou Ri Bao· 2025-09-12 00:39
Core Viewpoint - Zhengzhou aims to implement the spirit of the Central Urban Work Conference by enhancing urban resilience, improving citizen happiness, promoting historical and cultural heritage, stimulating innovation and entrepreneurship, increasing openness, and refining smart governance systems, contributing to China's modernization efforts [1][2]. Group 1: Urban Resilience - Zhengzhou is committed to enhancing urban safety by learning from past disasters, such as the "7·20" heavy rain, and is advancing infrastructure projects to improve disaster response capabilities [3]. - The city is focusing on a comprehensive public safety network and strict law enforcement to maintain social stability and safety [3]. Group 2: Citizen Happiness - The city prioritizes public services in education, healthcare, and elderly care, aiming for equitable distribution and improved service quality [4]. - Initiatives include the establishment of a 100 billion yuan youth innovation and entrepreneurship fund and a plan to retain one million university graduates over five years [5]. Group 3: Cultural Heritage - Zhengzhou, as one of China's ancient capitals, is enhancing its cultural heritage through the development of a comprehensive museum and archaeological park system [6]. - The city aims to creatively transform and develop traditional culture, ensuring historical resources are preserved and integrated into modern life [6]. Group 4: Innovation and Entrepreneurship - The city is focusing on innovation-driven development, with significant growth in high-tech industries and a robust research and development ecosystem [7]. - Zhengzhou plans to deepen the integration of education, technology, and talent to foster a conducive environment for innovation [7]. Group 5: Openness - Zhengzhou is positioned as a major transportation hub, with significant achievements in international trade and logistics, including a high ranking in cargo throughput at its airport [8]. - The city is enhancing its cross-border e-commerce capabilities and aims to become a national innovation demonstration zone [8]. Group 6: Smart Governance - The city is implementing a "党建+网格+大数据" governance model to improve efficiency and responsiveness in public service delivery [9][10]. - Since the introduction of a unified platform for governance, over 7.2 million events have been processed, enhancing public satisfaction and trust in local governance [10]. Group 7: Regional Development - Zhengzhou is leveraging its role as a central city to drive regional development through integrated urban planning and collaboration with surrounding areas [11].