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义乌品牌出海新模式
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义乌爆品,出海新模式来了!全球开店!
Mei Ri Shang Bao· 2025-09-24 22:23
Group 1 - The core viewpoint of the article highlights the steady growth of China's goods trade, with exports reaching 17.61 trillion yuan, an increase of 6.9% in the first eight months of the year [2] - Yiwu is exploring new overseas expansion models, with the opening of its first overseas brand collection store in Nairobi, Kenya, featuring over 20 high-quality Yiwu brands and hundreds of products [2] - The Yiwu brand collection store adopts a "branding + localization" model, where local procurement teams select products based on consumer demand, differentiating it from traditional foreign trade stores [2] Group 2 - The Yiwu brand collection store has signed cooperation agreements with partners in 10 countries, including Chile, Mexico, Italy, and South Africa, with physical stores in the design phase and online stores being prepared [3] - The new model allows for a combination of "offline experience + online selection," facilitating quicker updates to the product offerings in the brand collection stores once they officially open [3]