Core Insights - The report outlines practical guidelines for Malaysian e-commerce businesses looking to expand into Southeast Asia by 2025, highlighting the region's growing digital economy and the advantages of geographical proximity and cultural similarities [1] Group 1: Logistics and Supply Chain - Three supply chain models are available for businesses expanding from Malaysia to Southeast Asia: 1. "Production + Manufacturing + Warehousing and Distribution" model, which covers the entire chain but has the highest risk and cost, suitable for established brands [2] 2. "Bulk Shipping + Warehousing and Distribution" model, which reduces delivery time but carries inventory fluctuation risks [2] 3. "Direct to Consumer" model, where products are shipped directly from Malaysia to consumers, minimizing initial investment risks [2] - Commercial logistics is preferred for most businesses due to its cost-effectiveness, providing better reliability than postal services while being cheaper than express delivery [2] Group 2: Consumer Insights - A survey of 1,200 consumers across six Southeast Asian countries revealed high acceptance of regional brands, with 68% of Filipino consumers considering Thai brands and 64% of Vietnamese consumers willing to try Thai products [3] - The top three categories for cross-border shopping are fashion accessories (68%), food and beverages (47%), and health and beauty (46%) [3] - Preferences vary by country, with Malaysian consumers favoring Korean and Japanese styles, while Singaporeans prefer mainstream brands [3] Group 3: Marketing and Outreach - 82% of Southeast Asian consumers purchase cross-border products through platforms like TikTok Shop, Lazada, and Shopee, prompting businesses to diversify their channels due to rising platform fees [4] - Social media and brand websites are crucial, with 51% of consumers shopping via social media and 39% directly from brand websites [4] - Localized marketing strategies are essential, as different countries have distinct social media usage patterns and promotional events [4] Group 4: Operational Details - Understanding varying "low-value tariff exemption thresholds" is critical for cost optimization, with Singapore at 400 SGD, Malaysia at 500 MYR, Indonesia at 3 USD, and Vietnam at 1 million VND [5] - Delivery times from Malaysia to major Southeast Asian capitals typically range from 3 to 8 working days, with specific times for Thailand (3-5 days) and the Philippines (4-8 days) [5] - Payment preferences differ significantly, with only 1% of Singaporean consumers using cash on delivery (COD), while 75% of Vietnamese and 70% of Indonesian consumers prefer COD [5] Group 5: Conclusion - The expansion from Malaysia to Southeast Asia leverages regional synergies to tap into new consumer markets, emphasizing the importance of localization and flexibility in logistics and operations [6] - As digital infrastructure improves, the barriers for cross-border e-commerce in Southeast Asia are lowering, presenting growth opportunities for Malaysian businesses by 2025 [6]

Core Insights - The official opening of the duty-free shop at Lanzhou Zhongchuan International Airport marks a significant milestone in the commercial services of Gansu's aviation port, following a month of trial operations [1][2] - The duty-free shop, covering an area of 800 square meters, has received nearly 10,000 outbound travelers since its trial launch, with beauty and skincare products accounting for nearly half of the sales [1][2] Group 1: Duty-Free Shop Operations - The duty-free shop offers travelers the opportunity to purchase products without paying import duties, VAT, and consumption tax, with a single shopping limit of up to 5,000 RMB [2] - The shop features an open display and immersive layout, enhancing the shopping experience, with dedicated areas for major beauty brands and a "Silk Road Selection" showcasing Gansu's cultural products alongside international brands [1][2] Group 2: Future Plans and Enhancements - The China Duty-Free Group plans to adjust the product mix based on traveler consumption data and introduce high-end categories such as watches and leather goods in the third quarter [2] - The airport customs will implement an intelligent supervision system for duty-free goods, ensuring traceability throughout the entire process from storage to sale [2] - Future enhancements include optimizing the shopping flow with navigation systems, adding currency exchange points, and temporary storage services, aiming to keep the average shopping time within 15 minutes [2]

Group 1 - The inbound tourism in Chongqing has been thriving this year, with the duty-free consumption market showing strong growth, as evidenced by nearly 4,000 foreign travelers spending a total of 45 million yuan in duty-free shops from January to May [1][3] - The success is attributed to the dual drivers of policy benefits and the city's appeal, with a significant increase in international passenger flow following the implementation of the 240-hour visa-free transit policy [3] - The Chongqing Jiangbei International Airport has seen a total of over 1 million inbound and outbound passengers for the 2025 fiscal year, marking a 37% year-on-year increase, with foreign travelers accounting for over 30% of this figure, a historical high [3][5] Group 2 - The demand for outbound travel among domestic residents is also strong, with over 560,000 domestic residents checked for entry and exit, and popular destinations including Thailand, Singapore, Malaysia, Japan, and Italy [5] - The number of foreign visitors entering Chongqing through visa exemptions has surged to over 110,000 this year, a 2.2-fold increase compared to the previous year [5] - Chongqing aims to enhance its international consumer center status by introducing more domestic brands and cultural products into its duty-free shops, promoting Chinese culture and unique products globally [5]