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纽仕兰亚太区CEO盛文灏:中国市场展现出大海般的韧性
Zhong Guo Jing Ji Wang· 2025-11-08 06:02
Core Viewpoint - The New Zealand dairy company, New Zealand, perceives the Chinese market as resilient and likens it to an ocean, emphasizing the belief that investing in China equates to investing in the future [1] Group 1: Company Strategy - New Zealand has participated in the China International Import Expo for eight consecutive years, demonstrating its commitment to the Chinese market [1] - The company launched its new product, "New Zealand 4.0 Grass-fed Omega-3 High Protein Milk," at the expo, along with two new products specifically designed for the elderly [1] - New Zealand is investing in the entire dairy industry chain, establishing a complete supply chain from farm to table [1] Group 2: Market Approach - The company is exploring the "Dairy+" model, integrating dairy products with the silver economy and health food sectors to promote high-value nutritional health solutions [1] - New Zealand believes that continuously optimizing supply structure and enhancing supply quality will stimulate market vitality and create new consumption growth points [2] - The company aims to create a better, healthier, and sustainable high-quality lifestyle for consumers through innovative supply [2]