Core Insights - The article highlights the success of the Longtan Grand Canyon scenic area in Luoyang, which gained popularity due to its low-priced products, achieving a record visitor count of 96,000 during the May Day holiday, a 23% year-on-year increase [1] - The scenic area, previously known for its bankruptcy, has transformed its revenue model by maintaining low prices for eight years and offering prices 30% lower than similar attractions, leading to a significant revenue increase from under 20 million yuan to 97.74 million yuan in 2024 [1] - Experts suggest that the "secondary consumption" model, characterized by transparent pricing and cost disclosure, is key to improving visitor experience and breaking the stereotype of high prices in scenic areas [1][2] Pricing Model Significance - The low-price model embodies three key meanings: it enhances transaction transparency through clear pricing and cost disclosure, it allows for reduced single transaction profits in exchange for increased customer flow and brand value, and it strengthens consumer bargaining power, reducing hidden charges [2] - For the low-price model to become standard in the industry, challenges remain in balancing reasonable profits with consumer benefits and ensuring regulatory practices are consistently applied [2] Shift in Tourism Economics - The rise of the "secondary consumption" model signifies a shift from traditional ticket-based revenue to a focus on visitor experience and repeat customers, which is crucial for sustainable development in the tourism sector [3] - This model encourages longer stays and increased spending, compensating for lower profit margins on individual items, while also requiring careful management to avoid negative impacts on the ecological capacity of scenic areas [3] Social Media Impact - In the age of social media, user-generated content (UGC) amplifies positive reviews but can also quickly spread negative feedback if service quality falters [4] - To convert short-term popularity into long-term credibility, scenic areas must internalize low pricing as a service standard and implement systematic measures such as continuous hearings, dynamic pricing, and third-party audits to support reputation management [4]