台风再次袭击海南。 其中，海口市在4日实施了"六停"即停航、停园、停工、停课（培训机构）、停业、停运措施，并呼吁 市民"非必要不外出"。文昌市则决定于4日中午至10月5日，在全市范围内统一实施"五停一关"措施（即 停课、停工、停业、停运、停航、关闭景区）。 交通出行方面，海口美兰国际机场发布通知，10月4日23时起，各航空公司在海口美兰国际机场执飞的 进出港航班全部取消。根据目前掌握的气象信息预计10月5日20时逐步恢复运行。海南铁路也宣布，10 月5日包括环岛高铁、市郊列车在内的海南岛内所有列车停运，预计10月6日恢复环岛高铁开行。 台风再次袭击海南。 作为全国知名旅游目的地，记者根据官方资料梳理发现，三亚市多个景区也紧急调整运营安排。其中， 亚龙湾海底世界景区于10月4日15：00起暂停运营；三亚西岛海洋文化旅游区于10月5日暂停营业；三亚 蜈支洲岛旅游区也在5日暂停营业一天。 根据气象预报，今年第21号台风"麦德姆"将于10月5日上午在文昌登陆或近海擦过。10月4日夜间到5 日，"麦德姆"中心经过的附近海面旋转风可达13～15级、阵风15～17级；海南岛北半部地区有强风雨天 气。 在游客住宿保障方面，海 ...

10月3日晚，西昌建昌古城在璀璨灯火中焕发别样魅力。五星红旗在街道两旁迎风招展，游客与市民簇拥着书写 着"共祝愿 祖国好"的巨幅红旗走进古街。李小平 摄（C视觉） ①10月3日，在成都市大邑县安仁古镇，传统婚礼与旗袍巡游轮番登场，为游客打造了一场穿越时空的文化体验。周静 摄（C视 觉） ②10月4日，市民打卡成都博物馆，触摸古蜀文明的辉煌灿烂，感受中华文明的多元一体。 刘晓冀 摄（C视觉） ③10月4日，南充阆中古城贡院广场非遗市集现场，游客踊跃参与"背诵古诗赢非遗产品"活动。梁德 摄（C视觉） 10月4日，国庆中秋假期旅游热潮持续，四川更多景区加入"客满"行列。截至当天上午10时，九寨沟、三星堆、熊 猫谷、乐山大佛（白日游山）、四姑娘山（双桥沟）景区门票均已售罄，都江堰景区启动客流量红色预警，暂停线上 售票。 今年国庆中秋假期，四川推出1300场文旅消费促进活动，联动500家景区推出各项惠民便民举措，让八方游客尽情 感受"锦绣天府·安逸四川"。 在阿坝州，购买九寨沟、黄龙、四姑娘山景区门票并入园的游客，可凭线上付款记录和入园凭证，在达古冰川、 莲宝叶则、漫泽塘湿地、中国古羌城、甲勿海·熊猫园、卡龙沟等景区享 ...

转自：草原云 当秋风掠过北疆大地 内蒙古的8家5A级景区 正铺开一幅鎏金画卷 引得八方游客 奔赴这场秋日之约 这些景区里 不只有草原 还有沙漠、石林、森林 …… 每一处都藏着惊喜 响沙湾 沙漠里的"欢乐星球" 鄂尔多斯的响沙湾 藏着会"唱歌"的沙子 脚踩上去的沙沙声 是大自然的迎宾曲 坐沙漠小火车穿越黄沙 或乘冲浪车在沙丘上飞驰 尖叫与驼铃声 交织成炫酷的旋律 游客在沙漠里冲浪。 夜晚住进莲花酒店 躺在床上看星空铺满穹顶 清晨被沙漠日出唤醒 再看一场《鄂尔多斯婚礼》实景演出 响沙湾景区。 是解锁沙漠的打开方式 响沙湾景区航拍。 成吉思汗陵 触摸历史的温度 这个秋日 成吉思汗陵旅游区 文化与风情交织的金秋盛宴 正在进行中 马术表演。 景区内演出活动。 寻宝打卡、非遗演出 骑马射箭、奶茶飘香 成吉思汗陵景区一角。 中俄边境旅游区 三国风情的秋日童话 秋风尽染 位于满洲里的中俄边境旅游区 便成了彩色的异域梦境 中俄边境旅游区。 巨型套娃广场上 五彩斑斓的套娃建筑 被金黄树叶簇拥 夕阳为洋葱顶镀上暖光 站在喷泉旁拍照 每一帧都像电影画面 巨型套娃广场。 三语标识牌成了最佳打卡点 国门景区。 阿尔山·柴河 藏着诗意的梦 ...

以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 将投中网设为"星标⭐"，第一时间收获最新推送 旅游市场已从传统景区的独舞，转向"不问出处"的百花齐放。 作者丨 刘钰民 编辑丨 付晓玲 来源丨 表外表里 汹涌挤向接驳车的人潮，和被裹挟着走的推背感，让刻意避开"十一"出游高峰，希冀在"北疆明 珠"喀纳斯畅游仙境的苏苏，瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈，带来了泼天的流量，也制造了混乱。苏苏结束8年北漂，回新疆老 家自驾游时发现，记忆里的熟悉景点，到处是坑： 喀纳斯的接驳车路线宛若迷宫，游客扎堆找车、坐车，堵得水泄不通；赛里木湖冰雹天都不发预警通 知，躲过去全靠命硬。 怨气累积下，苏苏将5A景区全"踢出"了行程列表，只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程，其实是旅游市场风向变迁的一个缩影。 2018年，西安聘任张一鸣为科技顾问，初衷是依托抖音为名胜古迹引流。但后来的故事是，大唐不 夜城力压兵马俑、华清池等5A景区，成为最靓的崽。 2023年以来，轮番登上旅游圈C位的是：此前和旅游业不搭边的淄博；平平无奇的工业城市哈尔 滨；一碗麻辣烫带火的天水。 也就是说， ...

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Core Viewpoint - The company is actively expanding its business in travel, accommodation, scenic areas, duty-free, and new retail sectors, showing significant growth in revenue and profit for the first half of 2025. Group 1: Business Performance - In the first half of 2025, the company achieved a revenue of 2.09 billion yuan, a year-on-year increase of 8.52%, and a net profit of 49.53 million yuan, up 24.39% [2] - The core travel business, Guangzhilv, reported a revenue of 1.54 billion yuan, growing by 11.78%, and a net profit of 23.29 million yuan, increasing by 34.91% [2] - The accommodation sector, Lingnan Hotel, generated a revenue of 118.56 million yuan, with a growth of 1.60%, and a net profit of 9.73 million yuan, up 23.26% [2] Group 2: Hotel Expansion - The company is implementing a "North-South Coordination" strategy for national expansion, establishing a Northern Headquarters for Lingnan Hotels and a Southern Headquarters for Urban Group [3] - In 2025, the accommodation business signed 69 new projects, adding nearly 4,000 rooms [3] - The hotel management business is expanding in multiple locations, with innovative models driving growth in the southern regions [3] Group 3: Scenic Area Development - The company has established Guangzhilv Yuejing Company to manage scenic area projects, including Baiyun Mountain and Guizhou's ancient Buyei village [4] - In the first half of 2025, the company enhanced market expansion and brand marketing through collaborations and won bids for science popularization projects [4] Group 4: Duty-Free Business Progress - The company is collaborating with China Duty Free Group to establish a duty-free company in Guangzhou, holding a 19.50% stake [5] - The first city duty-free store in Guangzhou opened on August 26, 2025, with plans to leverage travel agency and hotel resources for targeted marketing [5] Group 5: New Retail Developments - The new retail business has made progress in cultural products and seasonal foods, generating nearly 700,000 yuan in revenue from offline sales [6] - Seasonal food marketing has reached new highs, and several self-developed cultural products have been launched to enhance brand influence [6]

Group 1: Tourism Growth in Xinjiang - Xinjiang tourism has experienced a significant surge, with 130 million visitors in the first half of the year, a year-on-year increase of 11.15%, and total spending reaching 142.56 billion yuan, up 11.59% [1] - The region has seen a notable influx of international hotel brands, including Ritz-Carlton, InterContinental, and Marriott, with over 10 new stores established by domestic brands like Huazhu and Jinjiang [1] - The tourism boom has positively impacted companies like Xiyu Tourism, which has seen some scenic spots receive over 10 million visitors, and overall profits nearing 10 million yuan [1] Group 2: Transportation and Travel Trends - The demand for self-driving tours has surged, leading to a significant increase in rental car prices, with some customers saving up to 50% by choosing self-drive over flying [2][3] - Traffic congestion has become a challenge due to the influx of tourists, with reports of long wait times at popular attractions [3] - The completion of new highways has improved travel efficiency, allowing tourists to visit multiple locations in a single day [5][6] Group 3: Cultural and Entertainment Impact - Cultural events, such as the China Xinjiang International Ethnic Dance Festival and various concerts, have boosted tourism and created a unique appeal for the region [4] - The rise of the "concert+" model has led to increased hotel bookings, with some hotels experiencing a 120% increase in reservations during major events [5] Group 4: Hotel Market Dynamics - The hotel market in Xinjiang is undergoing structural changes, with over 4,700 hotels and nearly 500 star-rated hotels, indicating a low chain rate of about 25% compared to the industry average of 85% [6][7] - Significant investments are being made in high-end hotel projects, with over 12.6 billion yuan allocated for new developments across key tourist cities [7][8] - A total of 15 international high-end brands have initiated construction projects in Xinjiang, reflecting strong market demand [8] Group 5: Infrastructure Development - The ongoing construction of 33 new and expanded airports is expected to enhance transportation networks and alleviate bottlenecks in the region [9] - The Tianshan International Airport has seen record passenger throughput, with over 2.69 million passengers during the summer travel period, marking a 9.01% increase year-on-year [8][9]

Core Insights - The report indicates a steady increase in visitor numbers at several major scenic spots in the first half of 2025, with notable growth in places like Jiuzhaigou, Changbai Mountain, and Tianshan Tianchi [1] Visitor Statistics - Jiuzhaigou scenic area received over 2.46 million visitors in the first half of 2025, marking a 31.17% increase compared to the same period last year [1] - Other scenic areas such as Wugong Mountain in Pingxiang and Kanas also saw visitor growth exceeding 30% [1] - The West Lake scenic area maintained its leading position, with a total of approximately 11.44 million visitors across eight paid entry points in the first half of 2025 [1] Revenue Performance - Jiuzhaigou scenic area generated ticket revenue of 242 million yuan, while Tianshan Tianchi reported tourism revenue of 600 million yuan [1] - Jinci Tianlong Mountain scenic area earned approximately 54.12 million yuan in ticket revenue, and Wugong Mountain's cable car revenue was about 93.69 million yuan [1] - Notable year-on-year growth in ticket revenue was observed for Jiuzhaigou and Jinci Tianlong Mountain, with increases of 43.65% and 21.47% respectively [1] - Jinci Tianlong Mountain's elevation to a national 5A scenic area at the end of 2024 has enhanced its brand recognition and influence, driving tourism in Taiyuan [1]

Core Viewpoint - The article highlights the decline of 4A scenic spots in China, with many facing bankruptcy or becoming abandoned, contrasting this with the recent popularity of local events like "Su Chao" which have drawn significant tourist interest [1][4][5]. Group 1: Decline of 4A Scenic Spots - A large 4A scenic area in Hangzhou, covering over 6,700 acres, is being demolished after failing to attract visitors, despite significant investment of over 20 billion yuan [2][3]. - Many 4A scenic spots are experiencing severe financial difficulties, with reports indicating that at least 7 4A and 3 5A scenic spots have declared bankruptcy in recent years [5][6]. - The overall trend shows that 4A scenic spots are becoming "zombie attractions," operating at a loss and lacking proper management, leading to a decline in visitor numbers and maintenance issues [6][7]. Group 2: Market Concentration and Revenue Crisis - The revenue distribution in the tourism market is heavily skewed, with over 300 5A scenic spots accounting for half of the total income of more than 30,000 scenic spots, indicating a growing concentration of market power [7][14]. - The total income of A-level scenic spots has decreased significantly from 5,065.72 billion yuan in 2019 to 4,814.2 billion yuan, despite an increase in the number of scenic spots [14]. Group 3: Reasons for Decline - Many 4A scenic spots lack sufficient influence and marketing capabilities compared to more prestigious 5A spots, leading to their inability to attract visitors [9][10]. - The article suggests that the lack of creativity and interaction in the marketing strategies of 4A scenic spots contributes to their decline, as they fail to engage potential visitors effectively [10][11]. Group 4: Strategies for Survival - To survive, 4A and below scenic spots need to innovate and create unique experiences that resonate with visitors, such as collaborating with entertainment teams or developing distinctive themes [15][16]. - Establishing trust and offering genuine, affordable experiences are crucial for attracting and retaining visitors, as seen in successful examples like Wuzhen [17].

Group 1 - A large 4A scenic area in Hangzhou, covering over 6,700 acres, has been reported to be demolished, highlighting the increasing number of 4A scenic areas facing severe losses or closures [2][3] - The Lanli scenic area, once a popular destination, has seen a significant decline in visitors and has been unable to sustain operations, leading to its management team's withdrawal after two years [2][3] - The overall trend indicates that many 4A scenic areas are struggling, with some even declaring bankruptcy, as evidenced by the closure of several notable scenic spots across the country [6][7][9] Group 2 - The tourism market is increasingly dominated by a few top-tier 5A scenic areas, which account for a significant portion of the total revenue, while 4A and below scenic areas are facing a collective decline [10][19] - Data shows that the number of A-level scenic areas has increased, but their revenue has decreased significantly, indicating a crisis in earnings for 4A and below scenic areas [19][20] - The disparity in performance between 5A and 4A scenic areas is exacerbated by the lack of effective marketing and engagement strategies among the latter, leading to their inability to attract and retain visitors [11][12][18] Group 3 - The decline of 4A scenic areas can be attributed to insufficient influence and promotional efforts compared to more prestigious 5A areas, resulting in a lack of long-term viability [11][12] - Successful examples of revitalization in the tourism sector, such as the "Su Chao" phenomenon, demonstrate the importance of creative marketing and community engagement in attracting visitors [13][14][16] - Strategies for improving the performance of 4A scenic areas include enhancing visitor experiences through unique offerings and establishing trust with tourists through genuine and affordable services [20][23]