Core Viewpoint - The article discusses the significant success of DJI's Osmo Pocket 3, highlighting its sales performance and the competitive landscape as other companies enter the handheld camera market. Group 1: DJI's Success with Pocket 3 - DJI's Osmo Pocket 3 has sold over 10 million units since its launch in October 2023, generating revenue close to 200 billion [2] - The initial sales forecast for Pocket 3 was 30,000-40,000 units, which was later revised to 1 million and finally reached 5 million units sold [2] - The expected revenue from DJI's handheld products, including Pocket 3 and the newly launched Osmo 360 camera, is projected to exceed 500 billion this year, contributing to an overall revenue estimate of 850-900 billion for DJI [2] Group 2: Competitive Landscape - Other smartphone manufacturers, including OPPO and vivo, are actively developing their own versions of pocket cameras, with vivo reportedly assembling a team of nearly 100 people for this project [3] - Xiaomi has partnered with Haohan to create a competing gimbal camera, targeting the lower-end market and differentiating itself from DJI's offerings [4] - The competitor, Innosilicon, has also restarted its Pocket project, indicating the growing interest in this product category [5] Group 3: Challenges in Developing Pocket Cameras - The complexity of creating a pocket camera lies in miniaturizing the gimbal and body while accommodating a 1-inch image sensor and advanced image processing chips [8] - Previous attempts to create similar products faced challenges such as overheating and poor user experience due to modular designs [8] - The supply chain issues, particularly with the 1-inch CMOS sensor from Sony and motor module production, have contributed to the ongoing shortages of Pocket 3 [9][10] Group 4: Technological Barriers - The development of the camera motor module is particularly challenging due to the need for precision and the use of glass lenses, which significantly increase weight and complicate motor design [11] - The technology behind the gimbal stabilization and motor control is complex, requiring advanced algorithms and sensor integration [12] - Despite the advancements in technology, competitors struggle to differentiate their products from DJI's, making it difficult to capture market share [12][13] Group 5: Market Positioning and User Base - DJI's Pocket series has successfully expanded its user base over three generations, evolving from content creators to a broader audience, including vloggers and casual users [14][15] - The third generation, Pocket 3, has introduced features like beauty filters and color adjustments, further appealing to female users [15] - Competitors must find significant differentiation to compete effectively with DJI, as replicating the product without unique features may not yield profitable margins [15]