Core Insights - The article highlights the entrepreneurial journey of Ning Pengjie, who has successfully established a niche in the pork retail sector through innovative business models and resilience [1][3]. Company Overview - Ning Pengjie is the chairman of Changsha Mu Yi Agricultural Products Co., Ltd., which operates the brand "Zhu Si Ling" focusing on high-quality, affordable pork products [4]. - The company was founded in August 2021, emphasizing a business model that combines self-operated and franchise elements, allowing partners to invest in stores while the company manages supply and marketing strategies [4]. Business Growth - The company began its offline pork wholesale business in October 2020 and opened its first retail store in March 2021, achieving profitability in the first month [3]. - The number of stores grew from 5 in 2021 to 12 in 2022, and surged to 56 in 2023, with projected revenues of 1.5 billion in 2023 and 3.2 billion in 2024 [3][4]. Market Strategy - The brand differentiates itself by focusing on fresh products, competitive pricing, and effective marketing strategies, including discounts and a daily fresh supply model [4]. - The core competitive advantages include a unique operating model, precise market positioning, and effective marketing strategies [4]. Challenges and Vision - The company faces challenges such as a lack of middle management, which could impact its growth [4]. - Ning Pengjie aims to expand the brand into a national chain and establish it as a century-old enterprise, with a vision of becoming a publicly listed company that benefits society [6].