Core Insights - The revenue of large-scale internet enterprises in China reached 961.3 billion yuan in the first half of the year, showing a year-on-year growth of 3.1%, with an acceleration of 2.2 percentage points compared to the first five months [1] - The total profit of these enterprises was 74.32 billion yuan, reflecting a year-on-year decline of 8.3%, with the decline rate widening by 6.1 percentage points compared to the first five months [1] Revenue Growth by Region - Eastern regions led in revenue growth, achieving 863.3 billion yuan in internet business revenue, a year-on-year increase of 5.3%, accounting for 89.8% of the national total [1] - The central region saw a significant decline, with internet business revenue of 38.04 billion yuan, down 30% year-on-year [1] - Western regions reported a modest growth of 2.7%, with revenue reaching 58.1 billion yuan [1] - The northeastern region experienced a decline of 18.8%, with revenue at 1.93 billion yuan [1] Performance of Key Regions - The Beijing-Tianjin-Hebei region showed robust growth, with internet business revenue of 331 billion yuan, a year-on-year increase of 7.4%, representing 34.4% of the national total [1] - The Yangtze River Delta region generated 312.8 billion yuan in revenue, growing by 4.6% year-on-year, accounting for 32.5% of the national total [1] Positive Growth in Specific Areas - Over 30% of regions achieved positive growth in internet business revenue, with the top five regions (Beijing, Guangdong, Shanghai, Zhejiang, and Guizhou) generating 810.4 billion yuan, a year-on-year increase of 7.1%, making up 84.3% of the national total excluding cross-regional enterprises [2] - Eleven provinces (regions, municipalities) reported positive growth in internet business revenue, with Zhejiang, Shanxi, Inner Mongolia, Sichuan, and Shaanxi exceeding 10% growth [2]