今天分享的是：承接每-次搜索经营每一程心动——2025巨量引擎搜索经营白皮书 报告共计：页 《2025巨量引擎搜索经营白皮书》围绕抖音搜索生态，从用户行为洞察、经营路径、行业场景及未来趋势四大维度，系统拆解了搜索经营的增长之道。抖音 用户兼具"刷"与"搜"的习惯，平均每月搜索达100次，形成了主动搜与看后搜结合的独特生态，搜索GMV年同比增长55%，成为品牌增长的核心阵地。 用户搜索行为呈现出主动化、精准化趋势，90%的用户在泛刷30秒内主动发起搜索，且搜得越精准，转化效率越高，72%的用户在精搜阶段仅停留首屏。搜 索用户群体更年轻、消费力更强，聚焦新一线城市，对新品、爆品及各类生活场景相关品类需求旺盛。同时，用户搜索具有明显节点特征，大促前15天"广 搜→精搜"流量环比增长210%，情绪节点相关内容指数也大幅攀升。 搜索经营的核心在于做好内容经营、搜索词经营和搜索承接三大板块。内容经营需结合热点与细分场景，通过种草视频等范式激发看后搜；搜索词要按广搜 词、精搜词等分层运营，搭配小蓝词等组件提升互动转化；搜索承接方面，首屏流量价值显著，品专能让CTR和CVR大幅提升，进店率可增加33倍。玉容 初、木柯诗等品牌 ...

Global Market Volatility - The global stock markets experienced a collective pullback due to three main factors: increased financial fragility from overseas liquidity issues, protective options expirations causing volatility, and concerns over the sustainability of capital expenditures by major US tech companies [2][13][24] - The overnight mortgage rates in the US are inverted with the federal funds rate, indicating tight liquidity in the US money market [14][18] - The capital expenditure of major data center operators has significantly increased, with Oracle's capital expenditure exceeding its operating cash flow [24][25] Industry Development: Key Node Similar to 1997 Internet Boom - The internet boom from 1995 to 2000 can be divided into three phases, with the current AI industry potentially at a similar critical juncture as the internet in 1997 [3][29] - The first phase saw significant profit growth in upstream internet equipment companies, while the second phase marked the rise of internet service providers and the emergence of companies like Amazon [29][30] - The third phase experienced rapid revenue growth in downstream internet companies but deteriorating cash flow, leading to a decline in stock prices for these companies [30][31] Potential Impacts of AI Development on the Market - Three potential paths for AI development are identified: the emergence of significant applications leading to continued market growth, stagnation in AI applications causing tech giants to halt capital expenditures, or tech giants maintaining capital expenditures despite a lack of application progress [4][44][47] - The current situation reflects a mix of these scenarios, with tech giants increasing capital expenditures to maintain market share and reduce labor costs through AI [4][53] Highlights in Non-Tech Sectors - The US real estate market is in a recovery phase, with declining mortgage rates boosting existing home sales [5][56] - There is a continuous increase in the shipment of industrial machinery and primary metals, indicating ongoing recovery in equipment investment [5][56][58] - The labor market shows pressure with rising unemployment rates and slowing wage growth, which may benefit emerging market manufacturing recovery [5][56] Focus on China's Market Opportunities - The recent global market volatility is not seen as a directional choice for macro and industry trends, but rather as a reflection of the true driving forces behind future opportunities in the Chinese market [6] - Traditional manufacturing companies in China have realized performance amidst the global tech boom, suggesting that physical assets and manufacturing capacity will be the foundation of a potential bull market in China [6]

天眼查App显示，近日，临西县弘书编绳饰品工作室（个体工商户）成立，法定代表人为车荣明，注册 资本5万人民币，经营范围为一般项目：工艺美术品及礼仪用品销售（象牙及其制品除外）；珠宝首饰 零售；日用杂品销售；五金产品零售；个人互联网直播服务；针织或钩针编织物及其制品制造；信息技 术咨询服务；金银制品销售；珠宝首饰批发；教育咨询服务（不含涉许可审批的教育培训活动）；工艺 美术品及收藏品零售（象牙及其制品除外）；日用百货销售；日用品销售；家居用品销售；办公用品销 售；互联网数据服务；美甲服务；专业设计服务；互联网销售（除销售需要许可的商品）（除依法须经 批准的项目外，凭营业执照依法自主开展经营活动）。 ...

抖音生活服务业务副总裁涂晴介绍，"这份榜单基于抖音内容和评价数据、用户提名和民间寻味人实地 品鉴等方式产生，将抖音上优质的烟火气内容凝聚为权威的消费指南，大幅降低消费者决策成本，同时 也为上榜小店提供一条'被看见'到'被消费'的快速成长路径。" 新京报贝壳财经讯（记者罗亦丹）继高德"扫街榜"后，抖音又推出了"烟火榜"，二者逻辑相通，均旨在 发掘未被看到的"宝藏小店"。11月21日，"抖音生活服务烟火榜"发布，甄选全国360家"苍蝇馆子"天花 板小店上榜，覆盖北京、上海、成都、武汉等10座城市。 据介绍，首批全国共有360家小店登上抖音生活服务烟火榜，覆盖北京、上海、广州、成都、西安、南 京、沈阳、长沙、武汉、重庆10座城市。其中，只此一家的单店占比95%，十年老店和本地特色菜小店 分别占比61%和58%。 校对 付春愔 为确保榜单的公正与品质，本次评选在基础数据和用户提名基础上，引入248位资深民间寻味人。他们 人均打卡超过500家餐厅，平均发布过400篇探店评价。"正是'民间寻味人'深入街头的实地暗访和真实 反馈，构成了这个榜单最坚固的基石。"抖音生活服务烟火榜相关负责人说。 ...

Group 1 - The 2025 Guangzhou International Auto Show opened on November 21, showcasing a total exhibition area of 220,000 square meters with 1,085 vehicles, including 93 new launches and 629 new energy vehicles, which account for 58% of the total [2][4] - The core theme of this year's auto show is "New Technology, New Life," reflecting the dynamic growth of the Chinese automotive market, particularly in the new energy sector, which has seen penetration rates rise from 0.32% in 2014 to significant levels today [2] - Dongchedi introduced an online 3D "virtual auto show" and AI exhibition features, allowing users to explore vehicle details and obtain real-time information without being physically present at the event [4][6] Group 2 - Dongchedi partnered with Douyin Auto to create an interactive experience area, enabling users to view all participating models through a single page, alleviating traditional exhibition challenges [4] - The AI car selection tool, launched in July 2025, aims to meet diverse user needs for car selection, comparison, information inquiry, and transaction services, positioning itself as a "car buying expert in users' pockets" [6] - Since its launch in 2017, Dongchedi's mobile DAU has surpassed 10 million, with over 5 billion automotive interest users and 30,000 member merchants across more than 110 brands, emphasizing its role in enhancing the auto show experience through technological innovation [6]

11月21日的资金流向数据方面，主力资金净流出1582.63万元，占总成交额18.1%，游资资金净流入 141.78万元，占总成交额1.62%，散户资金净流入1440.85万元，占总成交额16.48%。 近5日资金流向一览见下表： 证券之星消息，截至2025年11月21日收盘，今天国际(300532)报收于11.73元，下跌3.22%，换手率 1.71%，成交量7.38万手，成交额8743.46万元。 | | | | | 日期 收盘价 涨跌幅 主力净流入 主力净占比 游资净点比 散户净流入 散户净占比 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025-11-21 | 11.73 | -3.22% | -1582.63万 | -18.10% | 141.78万 | 1.62% | 1440.85万 | - 16.48% | | 2025-11-20 | 12.12 | -0.90% | -489.38万 | -11.38% | 156.78万 | 3.64% | 332.60万 | 7.73% | | 2025-11 ...

2025年的电商行业，早已不是"入驻平台就躺赚"的时代，品牌官网成了电商企业的"第二增长曲线"。越来越多电商老板发现，平台店铺受规则限制多，而官 网能自主掌控品牌形象、客户数据和营销节奏。但电商品牌官网建设讲究多——既要能无缝对接支付、物流，又要突出产品卖点，还要兼顾用户购物体验， 选对品牌网站建设公司至关重要。今天就推荐一批能做高端定制、提供一站式服务的优选服务商。 电商官网，别只当"卖货工具" 好的电商品牌官网，是"卖货渠道"更是"品牌阵地"。消费者打开官网，第一眼看到的视觉设计要记住品牌，浏览时的操作流程要顺畅，下单时的支付环节要 安心，售后的咨询入口要显眼。这就要求品牌网站建设公司不仅懂代码，更懂电商逻辑——知道不同品类的产品该怎么展示，不同客群的购物习惯该怎么适 配。下面这些公司，就是从"电商专属需求"出发筛选的实力派。 上海互橙：电商官网的"全链路管家" 在电商品牌官网建设领域，上海互橙是少有的"技术+电商"双精通的服务商。很多电商企业找他们，就是看中其能提供从网站开发到营销落地的一站式服 务，不用自己对接设计、技术、营销多个团队，省心又高效。不管是做B2B电商的工厂，还是做跨境电商的品牌商，他们 ...

记者杨璐济南报道 11月20日,山东省十四届人大常委会第十八次会议审议通过《山东省数字经济促进条例》(以下简称《条 例》),将于2026年1月1日起施行。这是山东数字经济领域的第一部地方性法规,对推动全省数字经济高质 量发展具有重要的里程碑意义。 以产业数字化加快 传统产业转型升级 《条例》突出山东特色,结合山东产业结构特点,强优势补短板,立足前瞻性布局、全局性谋划,以数字产业 化提升数字产业规模能级,以产业数字化加快传统产业转型升级。 促进数字产业化发展,壮大数字经济核心动能。结合山东数字产业化"十大工程",《条例》明确加快发展 电子信息制造业、软件和信息技术服务业、互联网服务业、通信服务业等数字经济核心产业；抢抓人工 智能新一轮发展机遇,构建从智能算力、数据语料、算法模型到智能应用的全链条人工智能产业。 加快产业数字化升级,强化数字赋能增效。《条例》从工业、农业、服务业数智化转型的维度,规定制造 业数字化改造路径,加大推广农业领域数字技术和智能装备等应用,提升电子商务、智能物流新业态新模 式质效,拓展远程医疗、网络培训、数字场馆等新型服务应用,推进齐鲁文化内涵挖掘和数字技术应用。 强化数字经济安全 细化保 ...

新浪科技讯11月21日晚间消息，在烟火市集暨抖音生活服务首届创作者大会上，抖音生活服务发布六项 商家扶持措施，希望切实提升广大商家尤其是中小商家的经营体验，助力以烟火小店为代表的线下经济 更好发展。 据悉，抖音生活服务将在全国范围内对多个品类下调入驻保证金，逐步实现小店0元入驻。同时，平台 提供价值超千万元的经营补贴，用于专项扶持小店经营。考虑到小店的数字化能力相对薄弱，平台上线 了共管模式、"安心护航"保障系统、商家体验中心等一系列产品，为小店提供一站式体验诊断和解决方 案，帮助其更有效获取流量，降低运营成本。平台还推出了"安心服务"标准，鼓励小店为消费者提供优 质服务，开通的小店将获得专属标识、专属流量和权益激励，实现更稳健的成长。 抖音生活服务业务副总裁涂晴表示，通过这些扶持措施，商家将获得更低成本、更高效率、更坚实的保 障和更优质的资源帮扶，将为消费者提供更多的优质服务。平台的经营环境也将因此更加健康和更具活 力，从而助力线上线下生意良性互促增长。 责任编辑：刘万里 SF014 目前，抖音平台已对超250个类目开放了共管模式。数据显示，开通共管之后，新店的冷启动速度提升 了40%，沉睡100天的门店次 ...

Market Overview and Sector Characteristics - The Shanghai Composite Index fell by 2.45%, breaking the 60-day moving average for the first time in six months, while the Shenzhen Component Index dropped by 3.41% [1] - A total of 24 stocks hit the daily limit up, a decrease of 17 from the previous day, while 62 stocks hit the limit down, an increase of 55 [2] - The median decline in A-shares was 3.88%, indicating a broad market downturn [1] Sector Performance - The sectors with the most limit-up stocks included Internet Services, Cultural Media, and Decoration & Renovation, with three stocks each [3] - The Internet Services sector saw positive momentum due to favorable policies and recovering market demand, leading to strong performance from leading companies [3] - The Cultural Media sector benefited from policy support and consumer recovery, boosting industry confidence [3] - The Decoration & Renovation sector was driven by policy support and a rebound in the real estate market, leading to increased demand for renovations [3] Conceptual Trends - The most represented concepts among limit-up stocks were Artificial Intelligence Large Models, Fujian Free Trade Zone/Haixi Concept, and Real Estate, each with three stocks [4] - The Artificial Intelligence Large Models concept gained traction due to technological breakthroughs and policy support, attracting capital for high-growth potential [4] - The Fujian Free Trade Zone/Haixi Concept was bolstered by favorable policies and increased infrastructure investment expectations [4] - The Real Estate sector saw a boost from policy support and relaxed credit conditions, enhancing market confidence [4] Limit-Up Stock List - No stocks reached historical highs today, but six stocks achieved near one-year highs, including 久其软件 (Jiuqi Software) and 梦天家居 (Mengtian Home) [5] - The stocks that hit limit-up included those with significant net inflows from major funds, indicating strong interest from institutional investors [6] Major Fund Inflows - The top five stocks by net inflow included 实达集团 (Shida Group) with 371 million yuan, 贵广网络 (Guiguang Network) with 126 million yuan, and 榕基软件 (Rongji Software) with 103 million yuan [6] - High net inflows suggest these stocks are being closely monitored by major funds, indicating potential investment opportunities [6] Limit-Up Stock Characteristics - The stocks with the highest sealing funds included 视觉中国 (Vision China) with 701 million yuan and 华瓷股份 (Huaci Co.) with 515 million yuan, indicating strong market interest [8] - The number of stocks with consecutive limit-ups included 17 first-time limit-up stocks, 3 with two consecutive limit-ups, and 4 with three or more [9]