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阿里资产举办“名人公益拍”直播:李小鹏私教课拍出10万元 善款定向支持乡村支教
Zheng Quan Shi Bao Wang· 2025-08-28 10:27
Group 1 - The core idea of the news is the successful execution of the second phase of Alibaba's "Celebrity Charity Auction," featuring Olympic gymnastics champion Li Xiaopeng, which aims to promote public welfare through innovative online auction formats [1][2] - The live broadcast of the charity event attracted over 153,000 viewers, showcasing the integration of professional sports skills with engaging activities for children aged 6-12 [1] - The auction for Li Xiaopeng's private coaching session started at 1 yuan and was ultimately won by a company for 100,001 yuan, with all proceeds directed to the "Beautiful China Teaching Project" to support rural education [1][2] Group 2 - The "Beautiful China Teaching Project" will utilize the funds raised to recruit and train outstanding university graduates for two years of teaching in rural areas, covering costs such as training materials and living allowances [2] - Alibaba's Vice President and President of Alibaba Assets, Li Ran, emphasized that the "Celebrity Charity Auction" is a new initiative aimed at harnessing social goodwill through innovative online auction methods [2] - Future plans for the "Celebrity Charity Auction" include expanding the series by collaborating with more celebrities and organizations, focusing on positive figures from the sports and investment sectors [3]