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太火爆!流量暴增上千倍!他们,涌入“扫货”→
央视财经· 2025-04-23 12:59
Core Viewpoint - The article highlights the surge in popularity of Chinese cross-border e-commerce platforms, particularly Dunhuang.com, following the U.S. government's imposition of high tariffs on Chinese products. This has led to increased consumer interest in affordable Chinese goods despite the tariffs [1][14]. Group 1: Market Dynamics - Dunhuang.com has seen a significant rise in its app ranking, reaching the second position in the U.S. Apple App Store, just behind ChatGPT, and topping shopping app charts in 98 countries [1]. - The platform offers a wide variety of products directly from Chinese manufacturers, often at lower prices than overseas retail, even after accounting for tariffs [3][7]. - The platform has built a robust network with 2.78 million registered suppliers and over 100 million registered buyers, facilitating B2B transactions while also catering to individual consumers [7]. Group 2: Consumer Behavior - U.S. consumers are increasingly turning to Chinese e-commerce platforms, driven by the "true fragrance law," which suggests that consumers prioritize quality and price over political barriers [12][14]. - Social media has played a crucial role in promoting Chinese products, with many American users expressing excitement over the affordability and quality of these goods [16][18]. - The demand for Chinese products has surged, with some online stores experiencing traffic increases of over 1,000% as American consumers engage with these platforms [18]. Group 3: Industry Insights - Experts suggest that despite high tariffs, cross-border e-commerce remains a viable and efficient channel for international trade, with significant room for growth [20][21]. - The contrast between the limited product offerings in traditional retail and the vast selection available on e-commerce platforms highlights the advantages of online shopping [19]. - The evolving landscape of cross-border e-commerce reflects a shift in consumer preferences and the resilience of the supply chain, indicating potential for continued growth despite regulatory challenges [20][21].