Core Viewpoint - The State-owned Assets Supervision and Administration Commission (SASAC) has issued guidelines to elevate the brand building of central enterprises in China to a new stage characterized by "high quality, systematic, and global" development, marking a significant shift in the perception of brand value in corporate growth and international competition [3][4]. Group 1: Strategic Focus - Brand construction should be integrated into the overall corporate strategy, emphasizing the leadership role of top management in driving brand development [5]. - Establish a brand management system that coordinates group and subsidiary efforts to eliminate "brand silos" [6]. Group 2: Innovation and Quality - Emphasize innovation as the core of brand strength, focusing on technological advancements to enhance brand value [7]. - Implement a comprehensive quality management system to ensure high standards across all products and services [9][10]. Group 3: Cultural Integration - Infuse brand culture with elements of traditional Chinese culture and industry spirit to create a distinctive brand identity [12][13]. Group 4: Social Responsibility - Incorporate ESG principles into brand identity, showcasing corporate responsibility in areas like public service and environmental sustainability [14][15]. Group 5: Global Strategy - Develop international branding strategies that balance global consistency with local adaptation, particularly in emerging markets [16][17]. Group 6: Asset Management - Establish a scientific evaluation and management system for brand assets to ensure they contribute to corporate value [18][19]. Group 7: Brand Narrative - Innovate brand storytelling to connect emotionally with audiences, moving beyond traditional promotional methods [20][21]. Group 8: Youth Engagement - Actively involve the youth demographic in brand initiatives, utilizing modern communication channels to resonate with younger audiences [23][24]. Group 9: Reputation Management - Create a comprehensive risk management system to protect brand reputation, focusing on proactive communication and crisis response [26][27]. Group 10: Collaborative Ecosystem - Foster internal and external collaboration to build a cohesive brand ecosystem that engages all stakeholders [28][29]. Group 11: Digital Empowerment - Leverage digital technologies to enhance brand management efficiency and effectiveness [30][31]. Group 12: Cross-Industry Collaboration - Engage in cross-industry partnerships to expand brand reach and create new value propositions [32][33]. Group 13: Brand Legacy and Innovation - Balance the preservation of brand heritage with ongoing innovation to maintain relevance in a changing market [34][35].