2026年，中国经济 将 在新质生产力驱动下稳健前行， 中国 企业竞争从产品、渠道层面升级为品牌心智与长期战略的角逐。辞旧迎新之际，基于行业影响 力、方法论创新、实战案例、客户口碑、落地能力等维度，2026年中国十大杰出品牌战略咨询公司榜单正式揭晓，为企业战略抉择提供客观参考。 本次上榜机构依次为：卓朴、君智、华与华、特劳特、里斯、顾均辉、欧赛斯、小马宋、和君、叶茂中战略研究院。十家机构各怀所长，覆盖东方战略、 定位理论、超级符号、数字化全案、综合管理、冲突营销等核心赛道，共同构筑中国品牌战略咨询行业的中坚力量。 一、卓朴 卓朴，由留丰创立，是黄金本能东方营销战略开创者，构建战略咨询、品牌设计、数字营销、创新投资一体化服务生态，擅长挖掘品牌核心本能价值，有 周黑鸭、润田翠、中茶、战马能量饮料等经典案例，以东方智慧赋能品牌从0到1、从1到N的跨越式增长，是快消品品牌战略的领军品牌。 二、君智 君智，总部位于上海，新一代战略咨询领军者，以东方智慧融合西方商业理论独创战略体系，聚焦企业高质量增长，7年助力7家企业突破百亿营收，服务 波司登、飞鹤乳业、雅迪等百余家行业龙头，采用深度陪伴式年费服务。 三、华与华 华与华 ...

Core Insights - Leading brands are shifting from merely celebrating holidays to strategically operating emotional connections, focusing on building sustainable brand emotional assets rather than short-term sales spikes [1][3] - A significant portion of holiday marketing investments, approximately 90%, fails to create lasting brand assets, which is a major barrier to long-term growth [3][4] - Brands that excel in emotional marketing see an average customer repurchase rate increase of 47% and a 32% improvement in brand premium capability in the quarter following the holiday [3] Group 1: Emotional Misalignment in Holiday Marketing - There are three critical mismatches in current holiday marketing strategies: emotional needs versus product supply, short-term sales versus long-term asset building, and cultural symbols versus brand identity [4] - Over 70% of brands use a unified strategy for both Christmas and New Year, neglecting the distinct emotional differences between the two holidays [4] - A staggering 86% of brands allocate most of their holiday marketing budget to short-term promotions, with less than 14% focused on building emotional brand assets [4] Group 2: Strategic Upgrades for Emotional Marketing - Brands are encouraged to reallocate at least 40% of their holiday marketing budget towards projects that build long-term emotional brand assets [5] - The "brand emotional account" model suggests managing consumer emotional relationships like a bank account, with holiday periods being prime opportunities for emotional deposits [5][6] - Successful holiday marketing should create emotional carriers with a lifecycle rather than one-time hits, as seen in a case where a collectible "New Year Memory Box" led to a 89% repurchase rate [6] Group 3: Six-Step Emotional Marketing System - The six-step emotional marketing system includes mapping emotional trajectories, establishing emotional value anchors, creating high-empathy content, designing scene-based emotional touchpoints, building a brand-user emotional community, and developing a comprehensive emotional marketing evaluation system [7][8][9][11] - Brands should identify unique emotional propositions rather than generic terms like "happiness" to stand out in crowded markets [8] - Emotional content that resonates with personal memories can achieve five times the engagement of standard holiday ads [8] Group 4: Case Studies of Successful Emotional Marketing - A regional tea brand successfully leveraged traditional cultural elements to create a "Warm Winter" campaign, resulting in a 285% increase in sales during Christmas [13] - An old brand revamped its image by connecting generational emotions through a "Memory of Taste" initiative, leading to a 340% increase in online sales among consumers under 35 [13] - A new fragrance brand established a "Holiday Scent Ritual" system, achieving a 75% sales share in gift packaging during the holiday season [14] Group 5: Strategic Transition to Emotional Asset Management - Brands should elevate holiday emotional marketing to the level of emotional asset management, as those with strong emotional asset management capabilities see a 46% faster market value growth compared to industry averages [15] - A four-dimensional emotional asset management system is recommended, focusing on time, space, relationship, and asset dimensions to create a holistic emotional experience [16][17] - Brands that have established emotional asset management systems can operate a continuous "brand emotional engine," making each holiday a reinforcement point in consumer relationships rather than a reset [17]

Core Viewpoint - The State-owned Assets Supervision and Administration Commission (SASAC) has issued guidelines to elevate the brand building of central enterprises in China to a new stage characterized by "high quality, systematic, and global" development, marking a significant shift in the perception of brand value in corporate growth and international competition [3][4]. Group 1: Strategic Focus - Brand construction should be integrated into the overall corporate strategy, emphasizing the leadership role of top management in driving brand development [5]. - Establish a brand management system that coordinates group and subsidiary efforts to eliminate "brand silos" [6]. Group 2: Innovation and Quality - Emphasize innovation as the core of brand strength, focusing on technological advancements to enhance brand value [7]. - Implement a comprehensive quality management system to ensure high standards across all products and services [9][10]. Group 3: Cultural Integration - Infuse brand culture with elements of traditional Chinese culture and industry spirit to create a distinctive brand identity [12][13]. Group 4: Social Responsibility - Incorporate ESG principles into brand identity, showcasing corporate responsibility in areas like public service and environmental sustainability [14][15]. Group 5: Global Strategy - Develop international branding strategies that balance global consistency with local adaptation, particularly in emerging markets [16][17]. Group 6: Asset Management - Establish a scientific evaluation and management system for brand assets to ensure they contribute to corporate value [18][19]. Group 7: Brand Narrative - Innovate brand storytelling to connect emotionally with audiences, moving beyond traditional promotional methods [20][21]. Group 8: Youth Engagement - Actively involve the youth demographic in brand initiatives, utilizing modern communication channels to resonate with younger audiences [23][24]. Group 9: Reputation Management - Create a comprehensive risk management system to protect brand reputation, focusing on proactive communication and crisis response [26][27]. Group 10: Collaborative Ecosystem - Foster internal and external collaboration to build a cohesive brand ecosystem that engages all stakeholders [28][29]. Group 11: Digital Empowerment - Leverage digital technologies to enhance brand management efficiency and effectiveness [30][31]. Group 12: Cross-Industry Collaboration - Engage in cross-industry partnerships to expand brand reach and create new value propositions [32][33]. Group 13: Brand Legacy and Innovation - Balance the preservation of brand heritage with ongoing innovation to maintain relevance in a changing market [34][35].

Group 1 - Consumption is a key driver of economic growth, and brand building is essential for enhancing consumption quality and expanding domestic demand [1] - The rise of new brand strategy consulting firms like Squirrel Jump is attributed to the rapid development of social media and increasing demand for brand marketing consulting services that align with new consumer trends [2][3] - Squirrel Jump has positioned itself as a leader in e-commerce brand consulting, achieving an average annual growth rate of 200% in the brand marketing consulting industry from 2020 to 2023 [2] Group 2 - Squirrel Jump has successfully served numerous emerging brands from platforms like Taobao and Douyin, as well as traditional brands, providing them with new strategies to adapt to market changes [3] - The case of Mengbaihe, a leading mattress brand, illustrates how strategic consulting can help brands adapt to new consumer environments and achieve significant sales success during major shopping events [4] - The brand strategy consulting industry is creating job opportunities and driving consumption potential, with Squirrel Jump participating in recruitment events to inject new vitality into the advertising and consumer markets [5] Group 3 - Shenzhen is accelerating the high-quality development of its advertising industry, with initiatives like the "Shenzhen Advertising Prosperity Plan" and significant revenue growth projected for 2024 and 2025 [6] - Companies like Squirrel Jump are becoming important engines for industry growth through talent acquisition and strategic upgrades [6]