Core Viewpoint - The development of the desert melon industry in Minqin County, Gansu Province, has transformed from a small-scale, low-income activity into a significant economic driver, with an annual output value exceeding 2.1 billion yuan and a planting area of 160,000 acres [1][3]. Group 1: Industry Growth and Transformation - The Minqin melon industry has evolved from selling melons by the roadside to a structured market where merchants actively seek to purchase directly from farmers [3][4]. - The county has implemented an industrialization model involving "enterprises + cooperatives + bases + farmers," which has facilitated collective growth and improved sales channels [3][5]. - The establishment of large trading markets has enabled a comprehensive service system for sales, packaging, and logistics, leading to an annual sales volume of 400,000 tons, accounting for over 80% of the county's total production [3][5]. Group 2: Agricultural Innovation and Quality Improvement - The unique natural conditions in Minqin, including high sunlight exposure and specific soil types, contribute to the high quality of melons, characterized by sweetness and crisp texture [5]. - The county has adopted green and organic development practices, extending the supply period of melons throughout the year through various cultivation techniques [5][6]. Group 3: E-commerce and Market Dynamics - The introduction of e-commerce has revolutionized the sales model, allowing for direct sales and a more equitable pricing mechanism for farmers [7][8]. - In 2024, e-commerce sales of melons are projected to reach 60,000 tons, representing 13.5% of total production, with expectations to rise to 192,000 tons (40%) by 2025 [8].