"甘味"是甘肃省精心打造的省级区域公用品牌。经过六年多深耕培育，已构建起涵盖55个区域公用品牌 和750个企业商标品牌的矩阵体系。其中，13个区域公用品牌入选农业农村部品牌精品培育计划，数量 居全国第五；6个品牌纳入中欧地理标志互认互保清单。"甘味"品牌还先后入选乡村产业振兴、商标品 牌建设等10余项全国典型案例。 每日甘肃网兰州讯（新甘肃·甘肃经济日报记者祁玉洁）12月20日，由《中国品牌》杂志、中国品牌网 主办的2025区域农业品牌年度盛典在北京举行。"甘味"品牌荣获"2025中国区域农业形象品牌影响力指 数TOP100"第1位，实现"五连冠"。同时，"静宁苹果""民勤蜜瓜""兰州百合""庆阳苹果""岷县当归"等5 个品牌入选"2025中国区域农业产业品牌影响力指数百强榜"。 责任编辑：王辉文 截至今年11月底，全国已开设"甘味"授权门店100家。2025年前三季度，全省"甘味"农产品销售额达292 亿元，同比增长28.76%。全省170余种特色农产品远销100多个国家和地区，出口额连续两年实现两位 数增长。"厚道甘肃·地道甘味"的品牌形象日益深入人心，已成为代表甘肃绿色优质农产品的鲜明标 识。 五连冠！ ...

Group 1 - The Gansu Province Fourth Live E-commerce Competition's Wuwei selection event successfully held its award ceremony on December 18 [1] - Nearly 50 live-streaming influencers participated in the selection competition, achieving over 260,000 online sales with a total sales amount of 6.17 million yuan [3] - A total of 12 winners were awarded, including first, second, third prizes, and excellence awards [3] Group 2 - Award recipient Zhong Lin from Minqin County shared insights from the competition and expressed commitment to promoting local agricultural products [6] - Wuwei City has been leveraging opportunities in digital economy development, promoting deep integration of e-commerce with agricultural brands, and enhancing e-commerce service systems [8] - In the period from January to November 2025, the city's e-commerce transaction volume reached 5.068 billion yuan, a year-on-year increase of 8.41%, while agricultural product online sales reached 2.05 billion yuan, growing by 10.1% [8]

Core Viewpoint - The development of the desert melon industry in Minqin County, Gansu Province, has transformed from a small-scale, low-income activity into a significant economic driver, with an annual output value exceeding 2.1 billion yuan and a planting area of 160,000 acres [1][3]. Group 1: Industry Growth and Transformation - The Minqin melon industry has evolved from selling melons by the roadside to a structured market where merchants actively seek to purchase directly from farmers [3][4]. - The county has implemented an industrialization model involving "enterprises + cooperatives + bases + farmers," which has facilitated collective growth and improved sales channels [3][5]. - The establishment of large trading markets has enabled a comprehensive service system for sales, packaging, and logistics, leading to an annual sales volume of 400,000 tons, accounting for over 80% of the county's total production [3][5]. Group 2: Agricultural Innovation and Quality Improvement - The unique natural conditions in Minqin, including high sunlight exposure and specific soil types, contribute to the high quality of melons, characterized by sweetness and crisp texture [5]. - The county has adopted green and organic development practices, extending the supply period of melons throughout the year through various cultivation techniques [5][6]. Group 3: E-commerce and Market Dynamics - The introduction of e-commerce has revolutionized the sales model, allowing for direct sales and a more equitable pricing mechanism for farmers [7][8]. - In 2024, e-commerce sales of melons are projected to reach 60,000 tons, representing 13.5% of total production, with expectations to rise to 192,000 tons (40%) by 2025 [8].

Core Insights - The drought conditions in Gansu's Minqin County have led to the development of a unique industry centered around honeydew melons, which are currently in season and being sold at local markets [1][12]. Industry Overview - The honeydew melon market in Minqin is vibrant, with local farmers and external merchants actively participating in the market from early morning until noon during the harvest season [1]. - There are various types of honeydew melons available, including white, yellow, and green varieties, with some being as sweet as lychee [3][5]. Product Characteristics - Quality selection of honeydew melons involves assessing their appearance, size, and texture, with ideal melons being symmetrical and free from blemishes [5]. - The local honeydew melon varieties include: - Yellow-skinned red-fleshed melons with a nearly 50-year cultivation history, known for their delicate texture and crisp taste [5]. - A type of Hami melon that is oval-shaped and has a crunchy texture, preferred for salads [6]. - White-skinned green-fleshed melons with a high sugar content, reaching up to 20% [7]. - Late-maturing varieties such as Yujinxiang and Huanghe Mi [9]. Culinary Uses - Honeydew melons are not only consumed as fruit but also used in traditional dishes like "melon soaked bread," where the soft melon complements dry bread, enhancing the flavor [10]. - Other popular local dishes include honeydew milkshakes and honeydew salads, showcasing the versatility of the fruit [10]. Sales and Distribution - The market experiences significant activity, with nearly 1,000 trucks trading honeydew melons daily, reaching sales of up to 3,000 tons per day during peak times [12]. - The sales network includes both offline transactions and online platforms, with live streaming sales contributing significantly, achieving daily sales of 2,000 to 20,000 orders per session [14]. - Minqin honeydew melons are distributed across more than 20 provinces in China, indicating a broad market reach [14]. Economic Impact - The honeydew melon industry has created various job opportunities, including professional melon selectors, logistics workers, and online influencers, contributing to local economic growth [16]. - The total planting area for honeydew melons in Minqin County has reached over 160,000 acres, with an expected total yield of 510,000 tons, establishing it as a pillar industry for local income generation [16].

Group 1 - The core concept of the news is the innovative "airport online group buying" business launched by Gansu Civil Aviation Logistics Co., Ltd. in collaboration with "Travel and Tourism" to enhance the distribution of fresh agricultural products through air logistics, benefiting local economies and promoting rural revitalization [1][2] - The model integrates the advantages of air logistics, creating a closed-loop system from "field direct procurement to air express to airport pickup," significantly reducing the time and loss rates associated with transporting fresh produce [2][3] - The introduction of air logistics has reduced the loss rate of fresh products from over 20% to below 5%, while also increasing farmers' profits by 15%-20% through the elimination of intermediaries [2] Group 2 - The project aims to expand the model nationwide, with plans to implement weekly group purchases and promote it to major hubs like Beijing, Shanghai, and Guangzhou, ultimately creating a unique air consumption ecosystem for regional products [3] - The initial group purchase of products like Minqin melons and Lanzhou lilies has seen a strong market response, with over 3,000 orders on the first day, indicating consumer acceptance of the "airborne fresh goods" concept [2][3] - Travelers booking flights through the "Travel and Tourism" app can participate in limited-time group purchases, such as the Minqin melon at a promotional price of 30 yuan, enhancing the travel experience with fresh local flavors [3]

Group 1 - The event in Beijing showcased Wuwei's specialty agricultural products, resulting in 79 cooperative projects signed with a total investment of 119.12 billion yuan, covering various sectors including agricultural sales, deep processing, and new energy materials [1] - Wuwei's agricultural advantages were highlighted, with products like Liangzhou fresh produce, Minqin honeydew melons, and Gobi fruits and vegetables receiving significant attention [1] - A strategic cooperation agreement was signed between Wuwei government and Beijing Xinfadi Enterprise Management Co., aiming to promote long-term production and sales collaboration [1] Group 2 - Wuwei is recognized as a key area for green organic agriculture, contributing 10% of Gansu's grain output with only 6% of the province's grain sown area, and has been a leader in high-standard farmland construction for four consecutive years [2] - The city has established 49 "Gansu Flavor" brands and 316 "three products and one standard" agricultural products, achieving a significant quality leap from farm to table [2] - Wuwei's annual production includes 3.2 million tons of quality vegetables and 1.1 million tons of fruits, with a strong market presence in Beijing [2] Group 3 - Wuwei ranks second in the national city credit index for prefecture-level cities, attracting 187 projects from the Beijing-Tianjin-Hebei region with a total investment of 17.7 billion yuan [3] - The collaboration with Beijing Xinfadi has led to significant sales of Wuwei's agricultural products in the capital, with annual sales reaching 400,000 tons and nearly 3 billion yuan in revenue [3]

Core Points - The article highlights China's significant progress in combating desertification and land degradation, with 53% of desertifiable land effectively managed by the end of 2024, resulting in a net reduction of 6.5 million acres of desertified land, achieving "zero growth" in land degradation and a dual reduction in desertification and sandification [1] Group 1: Individual Contributions - Wang Zhanfeng, a villager from Shanxi, has dedicated over 40 years to afforestation, transforming barren land into green areas, and has successfully greened over 3,000 acres with the support of local authorities [4][5] - Li Fengqi, a retired worker from Inner Mongolia, has been involved in tree planting since the establishment of the Xinhua Forest Farm in 1960, witnessing the transformation of the local environment from sand dunes to a green landscape [5][6] - Ma Junhe, a volunteer leader in Gansu, initiated an internet-based tree planting campaign, mobilizing over 70,000 volunteers to plant more than 25 million trees over 19 years, while also promoting local agricultural products [7][10] Group 2: Community and Technological Involvement - The article emphasizes the importance of community participation in desertification control, showcasing various individuals and groups who have contributed to afforestation efforts through innovative methods and volunteer actions [1][7] - Technological advancements and improved methods have significantly increased tree survival rates from below 50% to nearly 80% in Inner Mongolia, demonstrating the effectiveness of combining traditional practices with modern techniques [6] - The internet has played a crucial role in mobilizing volunteers and resources for afforestation projects, allowing for a broader reach and engagement in desertification control efforts [9][10]