Core Insights - The drought conditions in Gansu's Minqin County have led to the development of a unique industry centered around honeydew melons, which are currently in season and being sold at local markets [1][12]. Industry Overview - The honeydew melon market in Minqin is vibrant, with local farmers and external merchants actively participating in the market from early morning until noon during the harvest season [1]. - There are various types of honeydew melons available, including white, yellow, and green varieties, with some being as sweet as lychee [3][5]. Product Characteristics - Quality selection of honeydew melons involves assessing their appearance, size, and texture, with ideal melons being symmetrical and free from blemishes [5]. - The local honeydew melon varieties include: - Yellow-skinned red-fleshed melons with a nearly 50-year cultivation history, known for their delicate texture and crisp taste [5]. - A type of Hami melon that is oval-shaped and has a crunchy texture, preferred for salads [6]. - White-skinned green-fleshed melons with a high sugar content, reaching up to 20% [7]. - Late-maturing varieties such as Yujinxiang and Huanghe Mi [9]. Culinary Uses - Honeydew melons are not only consumed as fruit but also used in traditional dishes like "melon soaked bread," where the soft melon complements dry bread, enhancing the flavor [10]. - Other popular local dishes include honeydew milkshakes and honeydew salads, showcasing the versatility of the fruit [10]. Sales and Distribution - The market experiences significant activity, with nearly 1,000 trucks trading honeydew melons daily, reaching sales of up to 3,000 tons per day during peak times [12]. - The sales network includes both offline transactions and online platforms, with live streaming sales contributing significantly, achieving daily sales of 2,000 to 20,000 orders per session [14]. - Minqin honeydew melons are distributed across more than 20 provinces in China, indicating a broad market reach [14]. Economic Impact - The honeydew melon industry has created various job opportunities, including professional melon selectors, logistics workers, and online influencers, contributing to local economic growth [16]. - The total planting area for honeydew melons in Minqin County has reached over 160,000 acres, with an expected total yield of 510,000 tons, establishing it as a pillar industry for local income generation [16].

Group 1 - The core concept of the news is the innovative "airport online group buying" business launched by Gansu Civil Aviation Logistics Co., Ltd. in collaboration with "Travel and Tourism" to enhance the distribution of fresh agricultural products through air logistics, benefiting local economies and promoting rural revitalization [1][2] - The model integrates the advantages of air logistics, creating a closed-loop system from "field direct procurement to air express to airport pickup," significantly reducing the time and loss rates associated with transporting fresh produce [2][3] - The introduction of air logistics has reduced the loss rate of fresh products from over 20% to below 5%, while also increasing farmers' profits by 15%-20% through the elimination of intermediaries [2] Group 2 - The project aims to expand the model nationwide, with plans to implement weekly group purchases and promote it to major hubs like Beijing, Shanghai, and Guangzhou, ultimately creating a unique air consumption ecosystem for regional products [3] - The initial group purchase of products like Minqin melons and Lanzhou lilies has seen a strong market response, with over 3,000 orders on the first day, indicating consumer acceptance of the "airborne fresh goods" concept [2][3] - Travelers booking flights through the "Travel and Tourism" app can participate in limited-time group purchases, such as the Minqin melon at a promotional price of 30 yuan, enhancing the travel experience with fresh local flavors [3]

Group 1 - The event in Beijing showcased Wuwei's specialty agricultural products, resulting in 79 cooperative projects signed with a total investment of 119.12 billion yuan, covering various sectors including agricultural sales, deep processing, and new energy materials [1] - Wuwei's agricultural advantages were highlighted, with products like Liangzhou fresh produce, Minqin honeydew melons, and Gobi fruits and vegetables receiving significant attention [1] - A strategic cooperation agreement was signed between Wuwei government and Beijing Xinfadi Enterprise Management Co., aiming to promote long-term production and sales collaboration [1] Group 2 - Wuwei is recognized as a key area for green organic agriculture, contributing 10% of Gansu's grain output with only 6% of the province's grain sown area, and has been a leader in high-standard farmland construction for four consecutive years [2] - The city has established 49 "Gansu Flavor" brands and 316 "three products and one standard" agricultural products, achieving a significant quality leap from farm to table [2] - Wuwei's annual production includes 3.2 million tons of quality vegetables and 1.1 million tons of fruits, with a strong market presence in Beijing [2] Group 3 - Wuwei ranks second in the national city credit index for prefecture-level cities, attracting 187 projects from the Beijing-Tianjin-Hebei region with a total investment of 17.7 billion yuan [3] - The collaboration with Beijing Xinfadi has led to significant sales of Wuwei's agricultural products in the capital, with annual sales reaching 400,000 tons and nearly 3 billion yuan in revenue [3]

Core Points - The article highlights China's significant progress in combating desertification and land degradation, with 53% of desertifiable land effectively managed by the end of 2024, resulting in a net reduction of 6.5 million acres of desertified land, achieving "zero growth" in land degradation and a dual reduction in desertification and sandification [1] Group 1: Individual Contributions - Wang Zhanfeng, a villager from Shanxi, has dedicated over 40 years to afforestation, transforming barren land into green areas, and has successfully greened over 3,000 acres with the support of local authorities [4][5] - Li Fengqi, a retired worker from Inner Mongolia, has been involved in tree planting since the establishment of the Xinhua Forest Farm in 1960, witnessing the transformation of the local environment from sand dunes to a green landscape [5][6] - Ma Junhe, a volunteer leader in Gansu, initiated an internet-based tree planting campaign, mobilizing over 70,000 volunteers to plant more than 25 million trees over 19 years, while also promoting local agricultural products [7][10] Group 2: Community and Technological Involvement - The article emphasizes the importance of community participation in desertification control, showcasing various individuals and groups who have contributed to afforestation efforts through innovative methods and volunteer actions [1][7] - Technological advancements and improved methods have significantly increased tree survival rates from below 50% to nearly 80% in Inner Mongolia, demonstrating the effectiveness of combining traditional practices with modern techniques [6] - The internet has played a crucial role in mobilizing volunteers and resources for afforestation projects, allowing for a broader reach and engagement in desertification control efforts [9][10]