Core Viewpoint - NIO's new ES8 model has received positive market feedback following its pre-sale price announcement, leading to significant stock price increases for both its US and Hong Kong shares [1][2]. Group 1: Pricing and Market Response - The new ES8 has a starting pre-sale price of 416,800 yuan, with a battery rental option starting at 308,800 yuan, representing a price drop of 111,200 yuan compared to the previous generation's price range of 528,000-638,000 yuan [1]. - NIO's US stock rose by 9.27% to $5.54, with a total market capitalization of $12.443 billion, while its Hong Kong stock increased by 7.33% to 44.2 HKD, with a market cap of 99.273 billion HKD, both reaching their highest levels in over a year [1]. Group 2: Cost Management and Profitability - NIO's chairman, Li Bin, emphasized the importance of balancing cost and value in pricing strategy, stating that maintaining high prices would hinder market competitiveness [2]. - The new ES8's production cost is significantly lower than that of the older model, allowing for a profitable margin even at the new price point [2]. - NIO aims to achieve profitability in the fourth quarter of this year, focusing on product capability and operational efficiency as key factors to instill investor confidence [2]. Group 3: Sales Projections - NIO's management has projected a monthly sales target of 25,000 units for the NIO brand in the fourth quarter, a 20% increase from last year's steady sales of 20,000 units [3]. - The total sales for NIO in the fourth quarter are expected to exceed 50,000 units, with a gross margin target of 17-18%, indicating a pathway to profitability [3].