Core Viewpoint - The optical enhancement film market is experiencing growth driven by increasing demand for display quality in electronic products such as smartphones, tablets, and laptops, with the market size in China expected to reach 6.57 billion yuan in 2024, a year-on-year increase of 10.1% [1][14]. Group 1: Industry Overview - Optical enhancement film, also known as prism film or BEF, is a crucial component in LCD backlight modules, enhancing display brightness and controlling viewing angles [3][14]. - The film is widely used in various electronic devices, including smartphones, LCD TVs, digital cameras, and automotive displays [3][6]. - The industry is supported by a growing demand in emerging applications such as automotive displays and smart home devices [1][14]. Group 2: Market Dynamics - The optical enhancement film market in China is projected to grow from 28 billion yuan in 2015 to 56.6 billion yuan in 2024, reflecting a robust demand driven by the booming downstream panel industry [12]. - The smartphone sector is a significant end-user of optical enhancement films, with China's smartphone shipments expected to reach 286 million units in 2024, a year-on-year increase of 5.54% [10]. Group 3: Competitive Landscape - The optical enhancement film industry in China is highly competitive, with key players including Ningbo Jizhi Technology Co., Ltd., Ningbo Changyang Technology Co., Ltd., and Daoming Optics Co., Ltd. [16][17]. - Companies are under pressure to improve product quality and innovate to meet consumer demands [16]. Group 4: Industry Trends - The industry is moving towards thinner products to meet the demand for lightweight and high-definition displays, with ultra-thin optical enhancement films being developed [21]. - There is a trend towards functional composite films that integrate multiple optical functions to reduce costs and improve assembly efficiency [22]. - Environmental considerations are becoming increasingly important, with a shift towards green production technologies and recycling practices in the optical enhancement film sector [24].