Core Insights - Apple's newly launched iPhone Air has faced disappointing sales performance during its initial week, with activation numbers significantly lower than expected [1][3] - The pre-order ratio for iPhone Air stands at only 6%, which is below Apple's internal expectation of 15% [1] Sales Performance - The iPhone Air activated only 50,000 to 55,000 units within the first week (October 22-29), which is less than 1/10 of the weekly sales of the iPhone 17 series [1] - In contrast, the iPhone 17 series achieved over 6 million activations in its first month, with the Pro Max model alone accounting for 2.52 million units [3] Market Reaction - The lack of consumer interest in the iPhone Air is reflected in the pricing strategies, with third-party platforms offering discounts of 100 to 700 yuan within just five days of launch [3] - The price of the U.S. version of the iPhone Air has dropped by 1,500 yuan within a month, and the second-hand value in China is 20% lower than that of the overseas version [3] Supply Chain Impact - Due to the weak demand, Apple's supply chain is reportedly initiating significant production cuts, with expectations of an over 80% reduction in capacity by Q1 2026 [3] - Certain components with longer lead times, such as customized chips and special material casings, may cease production by the end of 2025 [3] Management Commentary - During a recent earnings call, Apple's CEO Tim Cook avoided direct questions regarding iPhone Air sales, instead emphasizing the company's long-term focus on product innovation and user experience [3]