Core Points - The Beijing Mentougou District has launched a new regional brand called "Jingxi Fudi" to enhance its cultural and tourism appeal [1][3] - The brand launch includes a new logo, promotional video, cultural tourism slogans, and a series of creative products [1][3] - The district aims to attract investment and promote its rich cultural heritage and natural resources [8] Group 1: Brand Launch - The "Jingxi Fudi" brand was unveiled at a promotional event, showcasing the district's cultural depth and development vitality [1][3] - The brand features five thematic areas: ecological resources, ancient villages and temples, cultural heritage, and international events [3] Group 2: Cultural Elements - Mentougou is highlighted as a region rich in cultural resources, with significant elements related to "fortune" [3] - The district's promotional video integrates five "fortune" themes: natural beauty, cultural richness, spiritual well-being, livability, and development [3] Group 3: Promotional Activities - The district introduced hand-drawn maps of ancient villages, temples, and five premium travel routes, including scenic cycling paths [5] - The first batch of "Jingxi Fuli" products, such as fortune-themed badges and toys, was showcased at the recent China International Fair for Trade in Services [5][8] Group 4: Investment Invitation - The district's leadership has extended an invitation for businesses and individuals to invest and establish a presence in Mentougou [8]