Core Points - The Beijing Mentougou District has launched a new regional brand called "Jingxi Fudi" to enhance its cultural and tourism appeal [1][3] - The brand launch includes a new logo, promotional video, cultural tourism slogans, and a series of creative products [1][3] - The district aims to attract investment and promote its rich cultural heritage and natural resources [8] Group 1: Brand Launch - The "Jingxi Fudi" brand was unveiled at a promotional event, showcasing the district's cultural depth and development vitality [1][3] - The brand features five thematic areas: ecological resources, ancient villages and temples, cultural heritage, and international events [3] Group 2: Cultural Elements - Mentougou is highlighted as a region rich in cultural resources, with significant elements related to "fortune" [3] - The district's promotional video integrates five "fortune" themes: natural beauty, cultural richness, spiritual well-being, livability, and development [3] Group 3: Promotional Activities - The district introduced hand-drawn maps of ancient villages, temples, and five premium travel routes, including scenic cycling paths [5] - The first batch of "Jingxi Fuli" products, such as fortune-themed badges and toys, was showcased at the recent China International Fair for Trade in Services [5][8] Group 4: Investment Invitation - The district's leadership has extended an invitation for businesses and individuals to invest and establish a presence in Mentougou [8]

Core Viewpoint - The "Jingxi Fudi Mentougou" exhibition at the 2025 China International Service Trade Fair showcases the integration of local cultural resources and tourism, highlighting the latest achievements in cultural and tourism development in Mentougou District, Beijing [1][4]. Group 1: Exhibition Highlights - The exhibition features five main sections: "Eat in Fudi," "Stay in Fudi," "Travel in Fudi," "Shop in Fudi," and "Enjoy in Fudi," which incorporate local cultural elements such as "glazed art" and "ancient road culture" [1]. - The design of the exhibition area reflects traditional architectural styles, with a space of 113 square meters that combines elements like the ancient road's historical significance and the royal glazed tiles [3]. Group 2: Interactive Experiences - The "Fubao," a cultural and creative product inspired by the North China leopard, made its debut at the fair, allowing visitors to engage with the plush toy and participate in interactive activities [3]. - An interactive experience area features multiple smart terminals acting as guides for visitors, providing comprehensive information on local attractions and experiences in Mentougou [3]. Group 3: Cultural Heritage and Development - The Deputy Director of the Mentougou District Publicity Department emphasized the area's rich cultural resources and the ongoing efforts to enhance the brand recognition and reputation of "Jingxi Fudi Mentougou" through the integration of various industries [4]. - The district aims to promote coordinated development across multiple sectors, including culture, tourism, agriculture, forestry, commerce, sports, and education, to drive high-quality transformation [4].