来源：环球网 2025年12月31日晚，门头沟区永定河公园灯火璀璨、暖意融融，2025-2026年门头沟区跨年活动在此圆 满举办，活动由门头沟区文化和旅游局主办，门头沟区园林绿化局、门头沟区商务局、门头沟区农业农 村局协办。活动围绕"京西福地门头沟"品牌定位，通过IP发布、非遗展演、永定楼光影秀、跨年祈福等 多元环节，串联商圈景区实现场景联动，为市民游客打造了一场兼具仪式感与体验感的新年盛宴，更以 文商旅深度融合的实践，助力"两园一河"协同联动发展。 IP形象正式亮相，构建区域文化新符号 活动当晚，门头沟文旅专属IP形象"福山山""水灵灵"正式发布，成为区域文化品牌建设的重要里程 碑。"福山山"以门头沟"三山"为原型，头顶山形轮廓，佩戴源自妙峰山"戴福还家"传统的"福宝"发簪， 胸口银杏叶标记承载古刹祥和之意；"水灵灵"萃取永定河灵秀之气，头顶龙王庙祈愿文化衍生的双角， 腰间葫芦盛满山涧灵泉，两款形象将门头沟自然山水与文化底蕴巧妙融合。发布环节中，人偶从永定楼 南侧台阶缓缓走向观众，同步联动楼体3D-mapping光影秀，实现"光影呼应、虚实交融"的视觉效果，可 爱潮流的形象赢得全年龄段观众喜爱。未来，这对I ...

Core Points - The event held in the Jinyu Liuli Cultural Creative Industry Park showcased the branding initiatives for the Mentougou District, including a regional logo, promotional video, cultural tourism slogans, and a series of cultural products named "Jingxi Fuli" [1][2] - The regional logo symbolizes the dialogue between tradition and modernity, featuring a gradient color scheme from brown to blue, representing the district's historical coal industry and its future aspirations [1] - The promotional slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [1] Branding and Cultural Elements - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as a puzzle badge inspired by the "Fuhai Zhulun" plaque from Tanzhe Temple and a "Fuleopard" toy linked to the ecological initiative [2] - The accompanying tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" accurately reflects Mentougou's dual characteristics as a cultural highland and ecological haven [2] - The launch included three hand-drawn maps and five themed tourism routes, transforming concepts into tangible experiences for citizens seeking "micro-vacations" [2]