Core Points - The event held in the Jinyu Liuli Cultural Creative Industry Park showcased the branding initiatives for the Mentougou District, including a regional logo, promotional video, cultural tourism slogans, and a series of cultural products named "Jingxi Fuli" [1][2] - The regional logo symbolizes the dialogue between tradition and modernity, featuring a gradient color scheme from brown to blue, representing the district's historical coal industry and its future aspirations [1] - The promotional slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [1] Branding and Cultural Elements - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as a puzzle badge inspired by the "Fuhai Zhulun" plaque from Tanzhe Temple and a "Fuleopard" toy linked to the ecological initiative [2] - The accompanying tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" accurately reflects Mentougou's dual characteristics as a cultural highland and ecological haven [2] - The launch included three hand-drawn maps and five themed tourism routes, transforming concepts into tangible experiences for citizens seeking "micro-vacations" [2]