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书写中华大地乡村创业的美好故事——评张环宙《乡村旅游小微企业成长机制研究》
Jing Ji Guan Cha Bao· 2026-01-15 09:28
Core Insights - The article discusses the relationship between rural tourism and local communities in the context of China's rural revitalization strategy, emphasizing the role of micro-enterprises like family-run guesthouses and agritourism [1][4] - It highlights the need for understanding the mechanisms of growth and sustainability for these micro-enterprises, focusing on the embeddedness of kinship networks in rural entrepreneurship [2][3] Group 1: Kinship Networks in Rural Tourism - The book emphasizes the importance of kinship networks in the context of Chinese rural family enterprises, contrasting it with Western definitions of family businesses [2] - Kinship networks are identified as foundational structures for the generation and development of rural tourism micro-enterprises, characterized by strong relationships among family and relatives [2][3] Group 2: Entrepreneurial Intent and Performance - Research indicates that the size, intimacy, and recognition of kinship networks significantly influence farmers' willingness to start rural tourism micro-enterprises, with intimacy having the most pronounced effect [3] - The study also explores the differential impacts of kinship and commercial networks on the performance of established rural tourism micro-enterprises, noting that kinship networks provide psychological resources while commercial networks offer material support [3] Group 3: Growth Mechanisms - The analysis reveals that kinship networks positively influence quantitative growth (e.g., revenue growth) of micro-enterprises by providing high-quality information and emotional support [3] - However, excessive reliance on kinship resources can lead to constraints during the upgrading process of enterprises, indicating a need for balance between kinship and commercial networks [3] Group 4: Policy Implications - The findings suggest that local governments should consider traditional culture and ecological factors in supporting rural economic development, rather than solely focusing on financial incentives [5] - Recommendations include establishing mentoring systems based on kinship groups and creating modern commercial cooperation networks to enhance resource access for rural tourism micro-enterprises [5]