人—货—场消费生态
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“投人+投物”融合,深耕情绪经济他们为激活消费贡献“金点子”
Xin Lang Cai Jing· 2026-01-29 18:46
Core Viewpoint - The integration of "investment in people and investment in goods" is essential for activating high-quality consumption growth and promoting sustainable economic development [9][10][11]. Group 1: Investment in People - Liu Lingling emphasizes the need to combine investment in people with investment in goods to enhance youth employment, which is crucial for driving consumption growth [9]. - Liu Lingling identifies youth as the main force in the consumption market, with their innovative consumption concepts extending beyond basic needs to include education, culture, tourism, and new energy vehicles [9]. - A virtuous cycle of "investment promotes employment, employment boosts consumption, and consumption drives growth" is proposed, highlighting the importance of focusing on human capital enhancement [9]. Group 2: Investment in Goods - Liu Hu points out the diminishing marginal returns of traditional "investment in goods" models, suggesting that "investment in people" has become a key lever for boosting consumption [10]. - Liu Hu recommends four strategies: focusing on human investment, optimizing goods investment direction, innovating integration scenarios, and improving the consumption environment [10]. - The emphasis is placed on government investment to attract social capital, enhance manufacturing, and improve supply quality [10]. Group 3: Consumption Ecosystem - Yu Chunxi argues for the necessity of a unified consumption ecosystem of "people-goods-scene," where investment in people is prioritized to activate consumption potential [11]. - The relationship between investment in goods and investment in people is described as dialectically unified, with the ultimate value of goods investment realized through meeting human needs [11]. - The approach of "people determine goods, and goods empower people" is advocated to align with demographic trends and changes in consumer psychology [11].