今日多条要点，一起来看详情↓ ↓ ↓ 京东双11将于今晚8点正式开启 10月9日京东宣布，今晚8点，双11购物节正式开启，现货开卖不用等，官方直降，低至1折。值得关注的是，继今年京东618推出六大惊喜日后，此次京东 11.11再度升级惊喜日玩法，全新打造八大惊喜日，以圈层化趣味内容为不同消费者打造专属购物氛围。此外，还有张艺兴、雷佳音、沈腾等众多明星空 降，共同引爆消费热潮。值得一提的是，京东11.11生鲜抢先购正式开售。活动汇聚全球时令水果、高端水产、精品肉类等海量生鲜，泰国液氮金枕榴莲 （19.9元包邮）、京鲜生爱媛38果冻橙（19.9元）、厄瓜多尔白虾（3.3斤装）等明星单品限时秒杀。自有品牌京鲜生推出板栗、石榴、苹果等爆款，另有 三文鱼、牛排、预制菜等便捷食品满足多元需求。消费者可通过京东APP搜索"生鲜11.11"进入专场，享受源头直发、百亿农补等多重福利，实现"从海洋 到餐桌"的品质生活升级。 图源：京东 盒马："十一"期间大闸蟹销售额同比增长超过150% 10月9日消息，盒马日前发布的销售数据显示，"十一"期间，以帝王蟹、东星斑、牛排为代表的高档品质商品成为各地消费者的首选，尤其是在石家庄、 洛 ...

假如时光回溯到2023年，置身于沙特首都利雅得街头的你，看见有人提着一只Labubu，彼时，这只如今火遍全球的神兽还只是小众爱好者的私藏，你可 能会好奇——他是从哪里拿到的？商超、代购？还是中国朋友送的礼物？ 但其实，最大的可能是来自于一家中国奶茶店。开业两年间，这家奶茶店已经悄悄卖出几万个Labubu。据负责人说，销量甚至比利雅得的名创优品还 多。 这个名叫WHOA TEA的中式烘焙奶茶品牌，由三位中国"95后"合伙创办，不到两年已跻身沙特茶饮头部，在利雅得铺设超过12家门店。生意好时，即便 在四十度高温的炙烤下，沙特年轻人也会心甘情愿地在门口排出500米长队。但负责本地化运营的主理人之一Javis半开玩笑地告诉霞光社，"做了两年以 后，我最大的结论就是，原来大多数沙特人这么'不喜欢'喝奶茶。" 这话不全是"凡尔赛"。沙特人的日常饮品是咖啡，阿拉伯人早在13世纪就开始喝咖啡，比欧美要早上数百年。他们也有自己的卡拉克奶茶，用姜、豆蔻等 香料熬制，口感比中式奶茶浓郁得多。何况华人在沙特总人口中占比寥寥，中式奶茶的初始客群十分有限。 根据创始团队的介绍，WHOA TEA的走红，很大程度上不是因为扭转了当地人的口味 ...

Core Insights - The popularity of hand bracelets, once considered exclusive to the "cultural and artistic" circle, has surged among young consumers, becoming a staple in daily fashion [1][2] - Li Jiaqi's beauty assistant team has effectively captured the emotional sentiments of young consumers, expanding their influence beyond beauty to fashion and lifestyle [2][6] Group 1: Consumer Behavior - Young consumers are increasingly drawn to hand bracelets for their aesthetic appeal and emotional significance, with many actively seeking similar styles on social media [3][6] - The trend has led to a significant increase in searches for "crystal" on e-commerce platforms, with over 5 million searches reported this year [6] - The sales of new-style hand bracelets have exceeded 10 million units in the past year, with over 40% of sellers being aged 25-30 [6] Group 2: Market Dynamics - Li Jiaqi's live streaming sessions have become a key driver of this trend, with an average of one hand bracelet broadcast every three days [6][9] - The team utilizes big data and social media insights to anticipate consumer demand for personalized accessories, effectively creating market needs [6][8] - Various materials such as crystal, obsidian, and gold are experiencing high sales, with some styles frequently sold out, indicating strong consumer interest [6][8] Group 3: Emotional and Cultural Significance - Hand bracelets are evolving from mere decorative items to "emotional assets" that help young people cope with stress and anxiety [6][7] - The cultural and symbolic significance of jewelry is becoming increasingly important, with consumers valuing products that resonate with their personal values and lifestyles [7][8] - The rise of the "self-care economy" is reflected in the market's growth, which is projected to exceed one trillion in scale [8][9] Group 4: Influencer Impact - Li Jiaqi's live streaming platform is recognized as a significant trendsetter, influencing not only hand bracelets but also a wide range of fashion items [8][9] - The unique styles of the hosts contribute to the diverse appeal of products, leading to high consumer engagement and sales [9][12] - The platform has successfully expanded its non-beauty categories, indicating a successful crossover into broader fashion influence [9][12]

平凡生意的破圈启示录 "鸡排哥"的破圈绝非偶然。五年坚持同一所学校门口出摊，他深谙在地化社交的魔力；用"为了景德镇 请你留下来"绑定地域情怀，完成从个体IP到城市名片的跃迁。更关键的是，他把市井烟火提炼成可复 制的内容符号——那些即兴发挥的段子、夸张的肢体语言、与顾客的默契梗，构成了短视频时代的完美 素材。 在这个算法统治注意力的时代，真诚反而成了最稀缺的竞争力。当我们在讨论"鸡排哥"时，其实是在怀 念那些未被流量异化的人际温度。下次排队时不妨问问自己：我们期待的，究竟是那口酥脆的鸡排，还 是那个能叫出你名字的笑容？ "炸不到位，我将无法原谅我自己"——这句话在抖音点赞破百万的秘密，藏在三个维度里。第一是场景 反差，当市井小摊遇上文艺台词，油锅里的哲学瞬间击穿都市人的心理防线。第二是情绪共鸣，他 把"顾客在，我就在"的匠人精神，用"不让排队的人失望"的朴素表达包裹，精准戳中当代人对真诚的渴 望。第三是社交货币，那些"买鸡排送快乐"的段子式互动，天然具备二次传播基因，让每个顾客都成了 行走的广告牌。 情绪经济正在重构消费价值链 在淄博烧烤、天水麻辣烫之后，"鸡排哥"现象再次验证：消费者愿意为愉悦感溢价。当标准化 ...

"鸡排哥"已经不再是传统意义上的商贩，而是景德镇这座小城的旅游推广大使。谁都没想到，因为他给鸡排客户提供了充分的情绪价值，却意外地带动当 地旅游业的热度和发展。 今年的国庆黄金周，一位被网友戏称为"鸡排哥"的小摊主，意外成为景德镇的引爆点。在景德镇文旅的官方动员会上，"鸡排哥"铿锵有力的发言在社交媒 体上火速流传，网友对他的认知和境界表示惊讶。 这个小商贩，就是在社交媒体引发巨大讨论的"鸡排哥"。 9月28日，一段关于"鸡排哥"在景德镇相关部门"国庆黄金周"动员会上的讲话，在社交媒体上广为传播。视频中的"鸡排哥"态度严肃，一字一句地强 调："马上就是国庆了，我们工作的重心，严格把控食品的安全，把控卫生问题"。当天，景德镇市文化广电旅游局官方账号发视频称，授予"鸡排哥""景 德镇文旅推介官"称号，并颁发了荣誉证书。" 今年的国庆黄金周，从"鸡排哥"带火一座城的案例中，我们看到旅游业正在从比拼硬件设施转向情绪经济的新方向。 "鸡排哥"带火景德镇，流量变"留量"背后的密码 2025年国庆与中秋双节重合，形成了一个长达八天的"超级黄金周"。据新华社报道，国庆中秋假期首日，我国交通出行人数超3.3亿人次。根据多家旅游 ...

Core Insights - The article discusses the phenomenon of individual vendors, specifically "Chicken Chop Brother" and "Yaozi Fried Noodles," gaining immense popularity during the National Day holiday, highlighting the emotional value they provide to customers [7][12][15]. Group 1: Emotional Value as a Flow Password - The success of these vendors is attributed to their ability to create emotional connections with customers, transforming simple food purchases into memorable experiences [9][11]. - "Chicken Chop Brother" offers a unique blend of humor and warmth, exemplified by his famous quotes that resonate with customers, creating a sense of community [8][10]. - "Yaozi Fried Noodles" gained traction through a heartfelt video showcasing the vendor's dedication to a friend's request, emphasizing the importance of friendship and emotional bonds in consumer behavior [14][16]. Group 2: Individual Impact on Local Tourism - The rise of these vendors illustrates a broader trend where individual stories and emotional engagement can significantly boost local tourism and economy [15][17]. - The article notes that modern tourists seek not just sights but also emotional experiences, making these vendors new symbols of their cities [15][17]. - The narrative of "one person igniting a city" is reinforced by previous examples of local figures who have similarly impacted their communities [16][32]. Group 3: Managing Flow and Individuality - Both vendors exhibit a careful approach to managing their newfound popularity, with "Chicken Chop Brother" embracing the attention while maintaining his core values and service quality [18][20]. - In contrast, "Yaozi" adopts a more laid-back approach, prioritizing personal comfort over commercial pressure, reflecting different strategies in handling sudden fame [21][24]. - The article emphasizes the importance of respecting individual choices in the face of overwhelming attention, showcasing how local governments can support vendors in maintaining their identities [33][34]. Group 4: Future Considerations - The article raises questions about the sustainability of such popularity and the potential for these vendors to remain relevant post-viral fame [17][38]. - It suggests that while emotional connections can drive initial success, long-term viability will depend on how these individuals navigate their roles within the community and the tourism landscape [38].

"'鸡排哥'走红后，'炒粉哥'又火了？" 国庆前夕，一位在江西景德镇卖炸鸡排的摊主意外走红，被网友亲切地称为"鸡排哥"。与此同时， 河南济源一位炒粉摊主的暖心故事也迅速在网络发酵，同样掀起文旅市场的关注热潮。 两位看似不搭界的"普通人"，为何能先后成为国庆假期里的"顶流"？这背后，正透露出当下文旅消 费的新密码。 "鸡排哥"为啥这么红？ "鸡排免费，塑料袋6块。" "你可以拒绝我，但是你不能拒绝美味。" "你值得拥有这世界上任何美好的东西，包括我的鸡排。" 国庆假期里，景德镇五中附近的一个鸡排摊成了新晋网红地标。每天中午12点左右，摊前便早早排 起百米长队。"鸡排哥"李俊永一边快速裹粉、翻炸，一边用他特有的金句与顾客唠嗑。有外地游客连夜 赶到这里，希望能与"鸡排哥"互动，甚至有外籍游客专程排队4小时只为尝鲜。 在"鸡排哥"走红的同时，另一边，河南济源一位"炒粉哥"的暖心之举，也掀起了文旅市场的别样波 澜。 "炒粉哥"的走红，源于一则视频。某博主为让车祸出院的好友小米吃上心心念念的"尧仔炒粉"，请 求老板上门制作。当老板放弃黄金时段的客流，骑着电三轮载着孩子，带着炒粉全套设备出现在楼下 时，小米瞬间爆哭。 这份 ...

Group 1: CPOP and Cultural Export - The rise of CPOP represents a shift from "product export" to "brand export," encompassing various fields of Chinese pop culture, including technology, toys, games, film, and literature [1] - The "Chinese style" is gaining global traction, showcasing cultural depth and trendiness [1] Group 2: Success of "Labubu" Toy - The "Labubu" toy has become a global sensation, with significant sales spikes in various regions: Asia-Pacific revenue reached 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, up 1142.3%; and Europe and other regions saw 480 million yuan, up 729.2% [2] - The brand has opened physical stores in over 20 countries and regions, including notable locations like the Louvre in France and Oxford Street in the UK [2] Group 3: Cultural Fusion Strategy - Unlike many Chinese brands focusing solely on cultural output, the company employs a "cultural fusion" strategy by collaborating with over 200 artists worldwide to bridge cultural gaps [3] - The popularity of "Labubu" reflects the rise of the "emotional economy," where its unique image serves as an outlet for young people to relieve stress and engage in creative expression [3] Group 4: "Black Myth: Wukong" Game Launch - The game "Black Myth: Wukong," based on "Journey to the West," generated significant global interest upon its release on August 20, 2024, selling over 10 million copies within three days [4][5] - The game has sparked foreign players' curiosity to explore Chinese culture, leading to increased interest in various adaptations of "Journey to the West" [5] Group 5: Recognition and Awards - "Black Myth: Wukong" received multiple nominations at the 2024 Game Awards, winning "Best Action Game" and "Player's Voice," highlighting its impact on the gaming industry [6] - The success of both "Labubu" and "Black Myth: Wukong" is seen as a testament to China's growing soft power, with the country rising to second place in the global soft power index [6] Group 6: Technological Advancements - Chinese brands are transitioning from "technology followers" to "innovation leaders," exemplified by the strong market performance of the Insta360 X5 camera, which topped sales charts in multiple countries [7] - In 2024, China exported 5.859 million vehicles, maintaining the top position globally, with electric vehicle exports, particularly by BYD, showing remarkable growth [7][8] Group 7: Global Recognition of Chinese Brands - The performance of brands like "Labubu," "Black Myth: Wukong," Insta360, and BYD illustrates the emergence of a new "Chinese style" that is gaining global recognition [9]

中新网北京10月6日电(记者 刘越)"'鸡排哥'走红后，'炒粉哥'又火了？" 国庆前夕，一位在江西景德镇卖炸鸡排的摊主意外走红，被网友亲切地称为"鸡排哥"。与此同时，河南 济源一位炒粉摊主的暖心故事也迅速在网络发酵，同样掀起文旅市场的关注热潮。 两位看似不搭界的"普通人"，为何能先后成为国庆假期里的"顶流"？这背后，正透露出当下文旅消费的 新密码。 "鸡排哥"为啥这么红？ "鸡排免费，塑料袋6块。" "你可以拒绝我，但是你不能拒绝美味。" 在"鸡排哥"走红的同时，另一边，河南济源一位"炒粉哥"的暖心之举，也掀起了文旅市场的别样波澜。 "炒粉哥"的走红，源于一则视频。某博主为让车祸出院的好友小米吃上心心念念的"尧仔炒粉"，请求老 板上门制作。当老板放弃黄金时段的客流，骑着电三轮载着孩子，带着炒粉全套设备出现在楼下时，小 米瞬间爆哭。 这份真挚的感动随后在网络上引发共鸣，截至目前，该视频收获近350万点赞，80余万转发。视频发布 后，有顾客让老板"好好休息，有一场硬仗要打"，老板直言"我感觉没那么夸张"。话音刚落不足24小 时，"尧仔炒粉"店前就已排起长队。 来自天南地北的网友专程前来打卡，甚至有四川旅客搭乘8小 ...

Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][25][26] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother," known as Li Junyong, gained popularity during the National Day holiday, attracting long queues and even international tourists who waited hours to taste his chicken chop [3][5][12] - His unique selling proposition includes not just the food but also his engaging personality and memorable phrases, which enhance the customer experience and create a sense of community [8][9][10] - The popularity of "Chicken Chop Brother" has positively impacted local businesses, with nearby food stalls experiencing a surge in sales, demonstrating the ripple effect of emotional engagement in consumer behavior [5][12][18] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother," from Henan, gained attention through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, showcasing the power of personal connection in business [10][12][15] - The video went viral, amassing nearly 3.5 million likes and leading to long queues at his stall, indicating a strong emotional resonance with consumers [12][18] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image and customer loyalty [15][26] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism landscape, where ordinary individuals can become significant cultural icons for their cities [18][21][26] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment and personal stories [21][23] - The success of these individuals suggests that cities can leverage local personalities to enhance their tourism appeal, creating a more relatable and engaging environment for visitors [25][26]