情绪经济

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中信证券首次覆盖颖通控股(6883.HK)给予“买入”评级 揭示“情绪消费”时代来临
Zhong Jin Zai Xian· 2025-08-26 06:49
在这一背景下,颖通持续推动品牌与渠道的双重升级。一方面通过拓展美妆新品类强化品牌组合,另一 方面则借助自营零售品牌"拾氛气盒Perfume Box",整合旗下50多个品牌,提供沉浸式购物体验。其自 营零售品牌以创新的"香水银行"、"香水体验墙"等社交互动空间,深受Z世代年轻消费者欢迎,从而推 动香氛从单一商品迈向跨场景情绪健康解决方案,积极引领市场迈入"情绪健康新时代",实现从"卖产 品"到"提供情绪解决方案"的战略转型。 中信证券在报告中强调,颖通控股未来将继续深化多品牌矩阵与零售网络建设,计划三年内在全国拓展 100家门店,进一步抢占市场份额并提升品牌影响力,打开更广阔的增长天花板。未来,随着"情绪健康 新时代"的逐步深入,颖通控股有望持续整合资源、拓展边界,携手品牌与消费者共同书写中国香氛市 场的新篇章。 报告中指出,颖通控股作为大中华区头部香水品牌管理公司,近40年来凭借其强大的品牌矩阵、深度的 渠道覆盖和敏锐的市场洞察,不断巩固其市场地位。目前颖通旗下共管理72个品牌,其中61个为独家授 权,覆盖香水、护肤、彩妆、家居香氛等多品类,构建了难以复制的竞争壁垒。 尤其值得注意的是,在"在线催化+情绪消费 ...
“爬山搭子”何以走红
Jing Ji Ri Bao· 2025-08-23 22:16
"陪爬"服务的兴起,事实上只是陪伴经济蓬勃发展的一个缩影。从清晨陪跑到景点陪拍,再到旅行陪 游、医院陪诊……近年来,形形色色的陪伴服务持续涌现,不断丰富着陪伴经济的业态。国金证券发布 的一份调研报告预测,2025年,我国陪伴经济的市场规模有望达到500亿元。 不过,繁荣的背后暗藏隐忧。与导游这一职业有相关法律保障不同,目前陪爬行业服务者和消费者的法 律责任义务边界模糊。以"陪爬"为例,随着热度持续攀升,诸如"陪爬"者失信爽约、违规收取费用、个 人专业素质欠佳等问题逐渐显现。而这仅是问题的冰山一角。入行门槛低、缺乏行业标准、安全与隐私 风险突出、低俗擦边等现象时有发生……一路高歌猛进的陪伴经济正面临"成长的烦恼"。 一个人爬山太无聊,也很容易半途而废。如果此时有这样一位"爬山搭子":不仅可以陪你聊天解闷,还 可以帮忙背包、拍照,甚至在你气喘吁吁时送上鼓励,甚至背你走上一小段。这一切只需支付几百元的 服务费即可实现,你愿意吗? 随着旅游旺季到来,在泰山等热门景区,"陪爬"正成为一门炙手可热的生意。据报道,一位长期从 事"泰山陪爬"的小伙,凭借这一小众服务一年收入30多万元。行业头部从业者可实现日入千元,不少年 轻 ...
苏州市领导在昆山调研服务业发展情况
Su Zhou Ri Bao· 2025-08-16 23:54
Core Viewpoint - The focus is on enhancing the service industry in Suzhou through innovation, market demand alignment, and strong support for enterprises, particularly in the context of integrating modern service and advanced manufacturing sectors [1][2]. Group 1: Service Industry Development - Emphasis on the construction of the "1840" service industry system in Suzhou, aiming for high-quality development and new momentum injection [1]. - The need to strengthen industrial planning and seize opportunities for expanding service industry openness, particularly through the integration of productive services with manufacturing [2]. Group 2: Innovation and Market Demand - A call for innovation-driven approaches, particularly in "industry innovation + cultural creativity," to elevate the service industry along the value chain [2]. - Focus on developing various economic sectors such as emotional economy, health economy, silver economy, pet economy, and event economy to stimulate consumer spending [2]. Group 3: Support for Enterprises - Recognition of the role of Taiwanese businesses in Suzhou's development, with a commitment to optimizing service guarantees for Taiwanese investors [1]. - The importance of addressing enterprises' needs for land, labor, and financing to create a favorable ecosystem for service industry growth [2].
情绪经济崛起启示录
Shang Hai Zheng Quan Bao· 2025-08-15 18:19
Core Viewpoint - The implementation of the "Personal Consumption Loan Interest Subsidy Policy" aims to stimulate the development of the service consumption market, indicating a shift from product-led consumption to service-led consumption in China [1][11]. Group 1: Emotional Consumption Trends - Emotional consumption is characterized by its localized, immediate nature and high frequency, with significant growth driven by the pursuit of emotional value and care for individuals [1][2]. - The emotional economy, encompassing various business models and innovative products, is becoming a new engine for industrial upgrading, with related industries experiencing an average annual compound growth rate of 12% since 2013, and the market expected to exceed 2 trillion yuan by 2025 [1][3]. - The rise of emotional consumption is evident in the explosive growth of the trendy toy market, with brands like Pop Mart's LABUBU seeing a 315.2% year-on-year sales increase in June [3]. Group 2: Market Dynamics and Consumer Behavior - As GDP per capita exceeds $13,000, the demand for service consumption accelerates, shifting consumer focus from practical product functions to emotional experiences and cultural values [7]. - The emotional economy is reflected in various sectors, including the pet industry, which is projected to reach a market size of 811.4 billion yuan by 2025, evolving into a comprehensive ecosystem that meets emotional needs [4]. - The cultural and tourism industries are also benefiting from this trend, with experiences becoming a new consumption trend, as seen in the popularity of performances and theme parks [4][5]. Group 3: Corporate Strategies and Innovations - Companies with strong IP reserves and integrated industry chains, such as Yuewen Group and Pop Mart, are leveraging emotional consumption trends to enhance their market presence [8]. - The diverse and personalized nature of consumer groups necessitates that companies innovate around emotional resonance and psychological needs to remain competitive [8]. Group 4: Challenges and Regulatory Considerations - The rapid growth of the emotional economy brings challenges such as product homogenization and shortened IP lifecycles, raising concerns within the industry [9][10]. - There is a need for improved legal frameworks and industry standards to address issues like false advertising and emotional fraud, ensuring consumer protection [11].
全球1/4动漫衍生品来自东莞 世界工厂如何转型为潮玩之都?
Yang Shi Wang· 2025-08-13 22:18
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo concluded in Dongguan, showcasing over 2,000 animation and comic IPs from more than 40 countries, with a total intended cooperation amount reaching 1.56 billion yuan [1][4] - The popularity of trendy toys, or "潮玩," is attributed to their ability to tap into emotional consumption, primarily targeting teenagers and adults rather than children [4][5] - Dongguan has transformed from a "world factory" to a hub for trendy toys, supported by a robust industrial chain that facilitates production and design [7][12] Industry Overview - The trendy toy industry cluster in Dongguan is projected to achieve a total output value of 13.218 billion yuan in 2024, reflecting a year-on-year growth of 12.3% [7] - Dongguan currently accounts for nearly 85% of China's trendy toy production, manufacturing about 25% of global animation derivatives [8] - The number of toy enterprises in Dongguan with import and export achievements reached 940 in the first half of the year, an increase of 43 companies year-on-year, with total toy exports amounting to 9.97 billion yuan, up 6.3% [14] Company Developments - The team behind the trendy toy brand "娃三岁" successfully transitioned from live-streaming sales to designing their own blind box toys, achieving significant sales with a single-day shipment of 500 boxes, corresponding to approximately 4 million yuan in sales [5] - A toy design company that initially focused on ODM has shifted to developing its own original characters, moving its R&D and marketing departments to Dongguan to leverage the local industrial advantages [8][11] - Companies in Dongguan are increasingly moving from OEM and ODM models to OBM (Original Brand Manufacturing), establishing themselves as major players in the toy export market [11]
毕马威中国经济研究院院长蔡伟:消费市场的积极变化将利好消费板块的估值修复
Zheng Quan Ri Bao Wang· 2025-08-13 11:05
Group 1 - The positive changes in the consumption market will benefit the valuation recovery of the consumption sector, enhancing performance growth expectations for companies supported by policy and market demand [1] - The investment attractiveness of the consumption sector is expected to increase further, boosting investor confidence and attracting more capital inflow [1] Group 2 - In July, the PPI decline in industries such as coal, steel, cement, photovoltaic, and lithium batteries has narrowed, while CPI for fuel and new energy vehicles has stabilized after several months of decline [2] - To consolidate the foundation for moderate price recovery, it is necessary to strengthen policy coordination on both supply and demand sides, promoting industrial upgrades and demand creation [2] - On the supply side, improving standards for technology, energy consumption, and emissions is essential to phase out outdated capacity and replace it with high-quality capacity [2] Group 3 - The new consumption sector is expected to further contribute to domestic demand, particularly through the acceleration of service consumption potential, innovation in consumption scenarios and channels, and the emergence of the emotional economy [3] - The "self-care economy" trend is driving growth in new sectors such as light luxury, trendy toys, pet care, and fitness, becoming new engines for industrial upgrades and economic growth [3] Group 4 - The implementation of policies like "old for new" has led to positive changes in the consumption market, with suggestions to expand subsidy coverage to essential goods and services [4] - The focus should also be on balancing the pace of subsidy distribution to ensure policy continuity and optimize financial support and tax incentives [4] - The emotional economy-related sectors in the A-share market have shown active performance, indicating high market recognition of their growth potential [4] Group 5 - The younger consumer group increasingly values "emotional value" and "cultural identity," making "emotional price ratio" a significant factor in their purchasing decisions [5] - The rise of national brands and cultural exports is driving high growth in sectors like trendy toys and IP derivatives, with companies that possess brand advantages and innovation capabilities standing out [5]
赛博算命“拿捏”年轻人
投中网· 2025-08-10 07:35
Core Viewpoint - The article discusses the rising popularity of metaphysics and astrology among young people in China, highlighting how these practices have become integrated with modern technology, particularly AI, to meet emotional needs and provide psychological comfort [6][11]. Group 1: Popularity and Acceptance of Metaphysics - The divorce of popular astrology influencer Tao Baibai has sparked discussions about the credibility of astrology, reflecting a broader acceptance of metaphysical beliefs among young people [7][8]. - A report from iiMedia Consulting predicts that the emotional economy market in China will reach approximately 23 trillion yuan in 2024 and exceed 45 trillion yuan by 2029, with 18.29% of consumers showing a preference for metaphysics [9][11]. Group 2: Integration with Technology - The rise of AI tools like DeepSeek has led to a surge in interest in using AI for fortune-telling, with many young users engaging in discussions about their results in social media groups [13][14]. - AI applications in metaphysics have evolved from simple text-based fortune-telling to more complex analyses that incorporate traditional Chinese metaphysical texts, attracting a larger audience [16][17]. Group 3: Engagement and Content Creation - Social media platforms have facilitated the creation of interactive tarot reading videos, allowing users to engage with content in a more personalized manner, which has contributed to the popularity of these practices [18][20]. - The format of tarot reading videos has become standardized, with creators using engaging techniques to attract viewers and enhance their experience [19][21]. Group 4: Monetization Strategies - Various monetization methods have emerged in the metaphysical space, including one-on-one consultations and the sale of "energy products" like crystals, with prices ranging from a few yuan to thousands [22][23]. - Many tarot readers and metaphysical influencers are leveraging their platforms to offer paid services, creating a new avenue for income generation while also providing psychological support to clients [22][24].
广东省对民间投资加以引导和鼓励 万亿民间资本迎新机遇
Zhong Guo Fa Zhan Wang· 2025-08-08 12:44
Group 1: Investment Trends in Guangdong - Private investment is a significant indicator of development expectations and confidence in Guangdong's economy [1] - The province is implementing policies to stimulate private investment, focusing on new demand creation and industry expectations [1][2] - There is a notable increase in investment in sectors like chips and robotics, with private capital actively seeking opportunities [2] Group 2: Market Dynamics - The private investment growth rate in Guangdong showed fluctuations in the first half of the year, reflecting a cautious approach from private real estate companies [1][2] - New consumption sectors have seen a rise in financing events, indicating a shift towards health foods, pet consumption, and smart living [3] - The real estate sector is adapting to new regulations, with increased transaction volumes in specific housing types, suggesting strong demand for upgrades [3][4] Group 3: Policy Support and Economic Outlook - Central government meetings have emphasized urban renewal and consumption, which are expected to drive a positive cycle of investment and consumption [3][4] - Guangdong has introduced 26 measures to deepen investment and financing reforms, targeting key sectors like railways and advanced manufacturing [6] - The province has recommended 104 key private investment projects with a total planned investment of 215.8 billion yuan [6] Group 4: Mergers and Acquisitions Activity - There is a surge in mergers and acquisitions in Guangdong, with 41 completed transactions in the first half of the year, amounting to 37.594 billion yuan [7][8] - Companies like Songfa Co. and TCL Technology are leveraging acquisitions to diversify and strengthen their market positions [7] - The provincial government is actively supporting the M&A market through various initiatives, enhancing the capital market's role in the economy [8]
大珍·珍酒重塑酱酒价值坐标 实现亲民价格与高端品质的辩证统一
Zheng Quan Shi Bao Wang· 2025-08-07 04:31
Core Insights - The white liquor industry is undergoing a silent transformation driven by the "emotional economy," with Guizhou Zhenjiu launching a strategic new product, Dazhen Zhenjiu, which combines affordable pricing with high-end quality [1][3][4] Product Overview - Dazhen Zhenjiu is priced at 888 yuan per bottle, offering superior quality compared to other products in the same price range, thus meeting consumer demands for both quality and cost-effectiveness [4][5] - The product utilizes over 200 different types of high-quality base liquor, with a brewing time dating back to 2020 or earlier, and includes 20-year-old liquor for flavoring [4][6] Market Positioning - The launch of Dazhen Zhenjiu aims to strengthen the brand's position in the mid-to-high-end market, targeting business banquets and high-end gifting scenarios [5][10] - The product's design incorporates traditional cultural elements while appealing to modern consumer preferences for simplicity and environmental consciousness [8][10] Consumer Engagement - Dazhen Zhenjiu addresses the emotional needs of consumers by transforming high-end liquor into a collectible and memorable experience, enhancing its value beyond mere consumption [8][10] - Positive consumer feedback highlights the product's elegant packaging and distinctive flavor profile, differentiating it from competitors [8][10] Industry Trends - The emotional economy is reshaping consumer behavior in the liquor market, moving from a focus on functional needs to emotional resonance and personalized expression [4][10] - Experts predict that Dazhen Zhenjiu could set a benchmark in the sauce liquor segment, shifting the industry focus from price competition to value creation [10]
九华旅游(603199):佛教名山禀赋稀缺,扩容打造区域文旅综合体
Soochow Securities· 2025-08-06 14:34
Investment Rating - The report assigns a "Buy" rating for Jiuhua Tourism (603199) [1] Core Views - Jiuhua Tourism is leveraging its unique Buddhist mountain resources to develop a regional cultural tourism complex, with a projected revenue of 764.44 million yuan in 2024, reflecting a year-on-year growth of 5.64% [1][12] - The company is expected to benefit from the ongoing recovery in domestic tourism, with a significant increase in young visitors to temple tourism, which is becoming a new trend in emotional consumption [2][40] - The company plans to enhance its capacity through new projects and improved transportation, which will likely drive customer growth and revenue [3][56] Summary by Sections Company Overview - Jiuhua Tourism, established in December 2000, is located in the Jiuhua Mountain scenic area of Anhui Province and operates in various sectors including transportation, hotels, and travel agencies [12][17] - The company aims to build a regional tourism complex, with a projected revenue of 764.44 million yuan in 2024, where hotel, cable car, transportation, and travel agency businesses contribute 31%, 38%, 21%, and 8% respectively [20][12] Tourism Market Trends - The domestic tourism market is experiencing high growth, with a 20.6% increase in travel volume and a 15.2% increase in total spending in the first half of 2025 [40][41] - Young visitors, particularly those born in the 1990s and 2000s, are increasingly engaging in temple tourism, which is becoming a popular form of emotional consumption [48][49] Company Highlights - Jiuhua Mountain is one of China's four major Buddhist mountains, providing a stable flow of visitors due to its unique cultural and natural resources [56][58] - The company is investing in new projects, including a 326 million yuan cable car project and various hotel renovations, which are expected to enhance its service capacity and profitability [37][38] - Improvements in external transportation, such as the opening of the Pihuang high-speed railway, are anticipated to boost visitor numbers [56][58] Financial Analysis - The company forecasts a net profit of 217.09 million yuan for 2025, with a corresponding P/E ratio of 18 times [1][11] - Revenue projections for 2025-2027 indicate a steady growth trajectory, with net profits expected to reach 267.37 million yuan by 2027 [1][11]