Core Insights - The article emphasizes the growing importance of human microbiota, referred to as the "second genome," in enhancing life quality and maintaining health balance [1][3] - Lifespace is positioned as a global leader in the probiotic market, aiming to redefine industry standards through scientific exploration and high-quality product offerings [3][4] Industry Overview - The human microbiome, particularly gut microbiota, plays a crucial role in digestion, immunity, and emotional regulation, comprising 78.67% of the human microbiome [1][3] - The probiotic market faces challenges such as low survival rates of live bacteria and inconsistent product efficacy, making it difficult for consumers to choose reliable products [3] Lifespace's Unique Approach - Lifespace's ACE research philosophy focuses on three core elements: High Activity (Alive), Patent Strains (Certified), and Effectiveness (Effective) [4][5] - The company employs advanced freeze-drying technology to maintain high activity levels of probiotics and uses high-density aluminum foil packaging to extend shelf life [4] - Lifespace has achieved a first-level certification for live bacteria rates from the China Nutrition Health Food Association, showcasing its excellence in probiotic survival rates [4] Research and Development - Lifespace invests significantly in proprietary strain development, including the well-known LPB27 strain, and collaborates with over 50 leading academic institutions globally for research and innovation [5][8] - The company has established long-term partnerships with renowned suppliers like BASF to ensure high-quality and stable raw materials for its products [8] Brand Engagement - Lifespace emphasizes emotional connections with consumers through initiatives like the "Every 'Y' Breakfast" event, promoting awareness of gut health while enjoying food [11][13] - The brand's efforts to create a warm and caring image have helped establish a more vibrant and relatable brand presence in consumers' minds [13] Future Outlook - Lifespace aims to continue leading the probiotic industry by leveraging scientific advancements and exploring the mysteries of microbiota to enhance human health [13]