Group 1 - The core theme of the 2026 CES is "AI deeply integrated into life," showcasing the global attention on health technology, with the company Beike (stock code: 688793) presenting its innovative "Technology × Traditional Chinese Medicine" achievements and global strategy [1] - Beike's globalization journey began with a strategic entry point, opening its first overseas store at Singapore Changi Airport in November 2024, establishing a high-standard brand image and testing operational logic for overseas markets [2] - The company has successfully implemented a replicable and efficient "brand store dealership model" in Thailand, which has led to profitability in Singapore and Malaysia, marking a sustainable development phase and providing stable cash flow for regional expansion [2] Group 2 - As of December 2025, Beike has established a global retail network with 125 standard direct stores, 77 global franchise stores, and over 500 other sales points, creating a comprehensive layout for brand experience and localized service [3] - The introduction of the "Relaxation Moment" sales-service integrated store model has become a second growth engine, combining sales of technology products with massage services, thus transforming the company's identity from a hardware provider to a personalized health solution service provider [3] - The CES participation is a significant milestone for Beike's globalization strategy, showcasing its product strength and brand ambition, with two flagship products addressing global consumer health pain points [4] Group 3 - The management expressed confidence in the company's global leadership ambitions, highlighting the successful validation of the "Technology × Traditional Chinese Medicine" concept in Southeast Asia and the systematic operational capabilities demonstrated through their expansion efforts [6] - Analysts note three core advantages of Beike's globalization path: clear strategy and strong execution, validated profitability models in Singapore and Malaysia, and significant differentiation through the "Technology × Traditional Chinese Medicine" concept [6] - The CES exhibition is expected to enhance the company's brand valuation as a global health technology brand, injecting strong momentum for long-term growth [6]