Core Insights - The rise of AI is expected to revolutionize the marketing industry, leading to the potential elimination of influencers while enhancing the creator economy [3][4] - AI will change the dynamics of content creation and distribution, allowing creators to engage more effectively with their audience [5][6] - The development of personalized AI roles is anticipated to become a key competitive factor in future advertising and marketing strategies [7][8] Group 1: AI's Impact on Influencers and Content Creation - AI is predicted to disrupt the influencer industry by reducing the reliance on applications and shifting focus to individual creators [3][4] - Currently, creators generate over 90% of content on mobile internet but receive only 5%-10% of global advertising budgets, indicating a significant imbalance in revenue distribution [3] - AI will enable creators to interact with fans more efficiently, potentially creating virtual AI influencers that can engage with audiences on a personal level [4][5] Group 2: Advertising Efficiency and Precision - The introduction of AI tools like "Linggan Island" aims to enhance content creation and distribution efficiency for creators [5] - AI is expected to transform advertising from a model where 50% of ad spend is wasted to a more precise marketing approach where 90% of ad spend is effectively targeted [6] - Future advertising will integrate closely with content creators, moving away from simple exposure to a more embedded commercial model [6] Group 3: The Role of Personalized AI - The emergence of personalized AI roles is seen as a critical trend in advertising, enhancing emotional connections with audiences [7][8] - Personalized AI can interact with fans based on their preferences, increasing engagement and loyalty [8] - Companies that invest in developing innovative and technically capable AI solutions are likely to succeed in this evolving landscape [8]