继费率战后，基金代销渠道又"卷"起了赎回效率。 近日，微众银行推出了非货币基金的"快赎"服务，将资金到账效率作为提升用户体验的新突破口。这一动作的 背后，是基金代销市场激烈竞争的又一次演变，意味着行业竞争正从"价格战"演变成"效率战"，乃至"服务 战"。 传统银行渠道的基金代销份额，正面临券商和第三方互联网平台的持续挑战，单纯依靠渠道优势的时代已然过 去，一场围绕服务体验、专业能力和数字化水平的全方位较量已拉开序幕。 非货基金赎回最快T+0.5日到账 券商中国记者发现，近日，微众银行在APP首页上新了基金快赎的功能，根据其业务介绍，投资者单人单产品 每个交易日有高达500万元的快赎额度，赎回资金最快可以T+0.5日到账（T为交易日）。 这意味着如果投资者在交易日（T日）15:00前发起赎回基金的申请，资金最快可以在T+1日中午12:00前即可到 账。相较于传统赎回模式下动辄T+2甚至T+6日的等待时间，资金效率得到显著提升。 具体来看，微众银行列举了三类基金产品在银行端的赎回到账时间对比，其中，短债基金通过普通赎回的到账 时间往往是T+2，而快速赎回可以提前1.5天；混合基金通过普通赎回的到账时间往往是T+3 ...

Core Insights - The fund distribution market is shifting from a price war to an efficiency and service war, as exemplified by WeBank's launch of a fast redemption service for non-money market funds [1][3] Group 1: Fast Redemption Service - WeBank has introduced a fast redemption feature allowing investors to redeem up to 5 million yuan per day, with funds potentially available by T+0.5 days, significantly faster than traditional models which often take T+2 or longer [2][3] - The fast redemption service is aimed at enhancing user experience and capitalizing on the recent positive sentiment in the equity market, enabling investors to seize market opportunities more quickly [3] Group 2: Traditional Banks Under Pressure - Traditional banks, once dominant in fund sales, are losing market share to brokers and third-party internet platforms, with their market share dropping from over 50% to around 40% [4] - The latest data shows that commercial banks, independent fund sales institutions, and brokers hold 43.1%, 34.79%, and 20.44% of the non-money market fund market, respectively, indicating a decline in banks' share by 1.11 percentage points compared to the end of 2024 [4][5] Group 3: Competitive Landscape - Brokers are gaining ground in the non-money market fund space, with a sales scale of 2.09 trillion yuan, reflecting a 9.4% quarter-on-quarter growth, while internet platforms like Ant Group are also expanding their user base and operational efficiency [5][6] - In response to competitive pressures, traditional banks are innovating in fee structures and service offerings, such as招商银行's announcement of a significant reduction in fund sales fees [6] Group 4: Shift in Industry Dynamics - The fund distribution industry is undergoing a fundamental shift from relying on channel advantages to focusing on customer-centric service experiences, as highlighted by the recent regulatory changes aimed at reshaping profit models [7] - The future competition in the fund sales market will revolve around customer service experience, professional advisory capabilities, and digitalization, moving away from mere scale comparisons [7]