Core Viewpoint - The article discusses the restructuring of Li Auto's sales and service system, emphasizing a shift towards a store-centric user operation capability, with a focus on empowering store managers to enhance value delivery and order cycles [1][5]. Group 1: Organizational Changes - Li Auto has abolished the previous five regional divisions, opting for direct management from headquarters over 23 districts nationwide [1]. - The new sales business head, Han Xi, will report directly to Li Auto's president, Ma Donghui, indicating a streamlined leadership structure [1]. Group 2: Sales Strategy and Challenges - The recent reforms aim to allow sales teams to focus on value delivery, but the current pressure for orders has led to a culture of high-frequency order pushing, undermining the intended value transmission [2][3]. - Store managers are seen as crucial in managing sales teams effectively, as they typically oversee a limited number of sales personnel, making their role pivotal in the sales process [2]. Group 3: Key Insights on Sales Management - The article identifies three critical points for store managers to successfully drive sales: genuine recognition of value delivery, avoidance of excessive order pressure, and intrinsic motivation to act independently [2][5]. - The current environment, characterized by high-pressure tactics from various levels of management, has resulted in store managers becoming mere policy transmitters rather than value communicators [3][4]. Group 4: Conclusion and Future Outlook - For Li Auto to achieve its objectives, it is essential to center operations around store managers who genuinely embrace the outlined principles, which aligns with the company's goal of enhancing user operations [5][7].