Core Viewpoint - This year's Double Eleven sales event has seen an unprecedented early price drop initiated by brands, particularly DJI, rather than the platforms themselves [1][11]. Group 1: DJI's Price Drop Strategy - DJI announced a significant price reduction from October 9 to October 14, with discounts on a wide range of products, including popular items like the Osmo Pocket 3 and newly released products [2][4]. - The price cuts range from hundreds to over a thousand yuan, with some flagship products seeing reductions as high as 900 yuan [13]. - This year's promotions are described as broader and deeper than in previous years, with some media outlets labeling the scale of the discounts as "unprecedented" [13][30]. Group 2: Consumer Reactions and Complaints - Many consumers expressed dissatisfaction on social media, particularly those who purchased products shortly before the announced discounts [5][20]. - DJI's response to consumer complaints has been to communicate through various channels, but they have not publicly addressed the issue on social media or offered compensation [6][7]. - The inconsistency in price protection policies between online and offline channels has led to further consumer frustration, with many feeling disadvantaged if they purchased through physical stores [22][29]. Group 3: Competitive Landscape - DJI faces increasing competition from Insta 360, which has been aggressively entering DJI's core product categories, including drones and action cameras [9][30]. - Insta 360's CEO publicly acknowledged that their competitive actions may have influenced DJI's pricing strategy, offering compensation to customers who bought DJI products during a specific period [8][42]. - The competition between DJI and Insta 360 is intensifying, with both companies launching products that directly compete with each other, indicating a shift in market dynamics [35][46].