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《互联网平台价格行为规则(征求意见稿)》如何规范经营者价格标示行为 ?
Xin Hua Wang· 2025-08-23 13:12
Core Viewpoint - The article discusses the draft rules for pricing behavior on internet platforms, aimed at ensuring fair and transparent pricing practices in the platform economy [3]. Group 1: Pricing Transparency - Platform operators are required to clearly indicate prices or fees for goods and services, including the name and unit of measurement for the products sold [4]. - Additional charges beyond the marked price are prohibited, ensuring that consumers are not misled by hidden fees [6]. Group 2: Promotional Clarity - The rules mandate that any discounts or promotional offers must be clearly marked, including the basis for the discount, such as original prices or conditions for using coupons [8]. - Platforms must provide clear information about subsidies, including the rules of related activities, target beneficiaries, and participation conditions [10]. Group 3: Fair Competition - Platform operators are instructed to conduct sales fairly and not to engage in false or exaggerated advertising regarding subsidy amounts [10]. - The rules also address differential pricing and dynamic pricing, requiring that consumers under the same transaction conditions are treated equally [10].