Group 1 - The event organized by Zhongguancun Self-owned Brand Innovation Development Association focused on "Strengthening Brands, Expanding Markets, and Assisting Financing," emphasizing the importance of credit and brand building for enhancing corporate value and market resources [1][10] - Xinhua Credit's General Manager Li Wei highlighted that brand building creates trust with consumers, reducing transaction costs, and that the process of brand building is synonymous with credit building [3][10] - The representative from Beijing Intellectual Property Operation Management Co., Ltd. stated that intellectual property plays a dual role in helping Chinese companies enter international markets while defending against market protectionism [5] Group 2 - The strategic signing between Zhongguancun Brand Association and Xinhua Credit aims to leverage the association's influence and Xinhua Credit's service capabilities to enhance credit and brand development for member companies [8] - The association's founder, Gai Yuyun, emphasized the need for systematic operations around credit and trademarks to help companies enhance brand value and international influence [7][10] - The event provided actionable cooperation plans to optimize credit management systems and improve brand image, thereby assisting member companies in financing and expanding overseas market channels [10]