企业内部权力斗争

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娃哈哈“背刺”今麦郎背后,有两个诡异的问题
商业洞察· 2025-05-21 09:23
Core Viewpoint - The article discusses the recent controversy surrounding Wahaha's bottled water, which has been produced by contract manufacturer Jinmailang, leading to consumer confusion and quality concerns [2][6]. Group 1: Contract Manufacturing Issues - Consumers have noticed that Wahaha's bottled water is labeled as produced by Jinmailang, prompting questions about product authenticity and quality [2][4]. - Wahaha's official response indicated that the decision to use contract manufacturing was due to a surge in market demand, and they have since terminated the contract due to quality issues with certain batches [6][9]. - Despite the termination of the contract with Jinmailang, evidence suggests that Wahaha continues to engage other contract manufacturers, raising questions about their commitment to in-house production [16][18]. Group 2: Production Capacity and Factory Closures - Reports indicate that Wahaha's reliance on Jinmailang for production was partly due to insufficient capacity, exacerbated by the closure of several factories [22][23]. - The closures of these factories are linked to internal restructuring and potential conflicts involving key stakeholders within the company [25][28]. - The article suggests that the closures may be a strategic move by the new leadership to diminish the influence of long-standing employees associated with the previous management [27][28]. Group 3: Cultural and Leadership Changes - The article highlights a significant shift in company culture under the new leadership of Zong Fuli, contrasting with the previous management's emphasis on employee welfare and loyalty [30][31]. - The aggressive reforms initiated by Zong Fuli have led to a breakdown of the previously established "Wahaha-style warmth," impacting employee morale and consumer trust [30][32]. - The internal power struggles and their effects on production and employee treatment are seen as detrimental to the brand's reputation and consumer relationships [31][32].