Core Insights - The era of "traffic is king" has made short video platforms essential for corporate marketing, offering significant opportunities for brand awareness and customer acquisition [2] - Many companies find it costly to build in-house teams for short video production, leading to a trend of outsourcing to professional operation teams [2] Summary by Categories Importance of Short Video Operation - A good short video operation team should act as an "online partner" rather than just an "outsourcing worker" [3] - Key capabilities required include understanding content, platforms, and the specific business needs of the client [3][9] Recommended Short Video Operation Service Providers 1. **Xinsou Network**: Focuses on conversion effectiveness with a comprehensive service model covering content planning, search optimization, and public opinion monitoring. They have successfully improved brand exposure and customer acquisition for clients in various industries [3][4] 2. **Xinyou Information**: Concentrates on content quality, providing professional video production services. They are ideal for brands with clear marketing directions seeking expert support in video creation [5] 3. **Xiangxiang Tongyuan**: Offers a systematic approach to short video operation, providing nearly full-service management from content creation to data tracking, particularly effective for companies looking for hassle-free operations [6] 4. **Qicheng Culture**: Specializes in integrating short video content with live streaming, providing a comprehensive solution from content preheating to live conversion, suitable for brands reliant on live sales [7] 5. **Liuliang Shijie**: Expert in advertising and traffic acquisition, focusing on optimizing ad performance and achieving cost-effective customer acquisition through data analysis [7] Selection Criteria for Short Video Operation Partners - Companies should clearly communicate their business goals, budget, and expected outcomes to find a partner that truly understands their needs [8] - A professional team should be able to translate product features into engaging content that resonates with users [9] - The ability to consistently produce high-quality content and utilize data-driven strategies for growth is essential for effective short video operations [9]