Core Insights - The domestic leisure dining brand "Qichao" has officially entered Nanjing, marking a significant step in its national expansion strategy [1] - Qichao aims to provide a high-quality composite experience space that integrates dining, leisure, and social interaction for Nanjing residents [1] Group 1: Business Model and Strategy - Qichao's core proposition is "Business Leisure - Just Go to Qichao," breaking traditional dining boundaries by creating a composite business model that includes Western and Chinese cuisine, coffee, tea, and light office space [2] - The brand has evolved through three stages: 1.0 "Takeout Café," 2.0 "Café + Game Room," and 3.0 "New Dining + New Retail," expanding into cities like Wuhan and Nanchang [1] Group 2: Operational Support and Expansion - Qichao has established a standardized management system supported by four centers: New Store Development, Store Operations, Supply Chain Operations, and Comprehensive Service [3] - The supply chain center ensures product quality and safety through centralized procurement and standardized distribution, allowing for rapid expansion while adapting to local preferences [3] Group 3: Brand Recognition and Achievements - Qichao has received multiple industry awards since its establishment in 2006, including "Famous Trademark of Hefei" and "Top Ten Brands in Anhui Chain Dining" [4][5] - The brand's commitment to quality and service has led to a strong market reputation and recognition within the industry [4] Group 4: Market Penetration in Nanjing - Qichao plans to open a total of 15 stores in Nanjing by the end of the year, with 6 already established and 4 more in preparation [6] - The brand will introduce "member-exclusive benefits" and "lunch set meals" to cater to the needs of office workers in Nanjing [6] Group 5: Data-Driven Marketing and Future Outlook - Qichao leverages a membership system with millions of members to analyze consumer preferences, guiding product innovation and targeted marketing [7] - The brand aims to establish itself as a preferred "third space" for Nanjing residents and business people, contributing to the local dining culture and social life [8]