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山姆紧急调整?APP已下架好丽友派,各方回应→
新华网财经· 2025-07-16 02:27
Core Viewpoint - The article discusses the recent backlash against Sam's Club for removing popular products like low-sugar snacks and replacing them with items that consumers find less appealing, leading to dissatisfaction among members [1][3][9]. Product Changes - Sam's Club has recently made significant adjustments to its product offerings, including the removal of high-repurchase-rate items such as sun cakes and low-sugar egg yolk pastries, while introducing new products like low-sugar snacks and oatmeal cakes [1][9]. - Specific products that have been removed include the low-sugar Holi-Ryo pie and the cow mushroom konjac, which were previously popular among consumers [5][10]. Consumer Reactions - Many consumers expressed frustration on social media, feeling that Sam's Club is not providing value for their membership fees by offering products easily available elsewhere [3][9]. - The high approval rating of the removed Holi-Ryo pie, which had a 93.6% positive feedback rate, highlights the disconnect between consumer preferences and the company's product strategy [9]. Company Response - Walmart, the parent company of Sam's Club, acknowledged the feedback from members regarding product selection and stated that it would consider this input in future product strategies [11][12]. - Sam's Club has also indicated that it is aware of the recent public sentiment and plans to hold high-level meetings to discuss potential responses to the backlash [15]. Product Customization - Some brands, such as Holi-Ryo and Lulumei, have confirmed that their products are specially customized for Sam's Club, tailored to meet the preferences of its membership base [14][16]. - The introduction of these customized products is part of a strategy to differentiate offerings and cater to health-conscious consumers [14].