ORION ORION PIE Lans Super Ruch Coop Pulvor ORION PIE 30 19/96 180 = 100 ORION PIE 30 ORIO J80 - 130 ORION PIE 30 ORION PIE 80 绘图：杨佳 山姆为沃尔玛旗下的仓储式会员商店，山姆APP页面显示，其会员分为普通会员和卓越会员，前者会员费一年260元，后者一年680元。 "山姆卓越会员"小林最近发现，山姆下架了太阳饼、米布丁、低糖蛋黄酥等明星商品。同时引入了好丽友低糖派、溜溜梅、徐福记燕麦蛋糕、盼盼等大众品 牌。 小林并非孤例，在社交平台上，众多消费者"大吐苦水"，甚至给沃尔玛总部写信反馈。他们质疑山姆的选品逻辑已从"全球尖货"转向"超市通货"，削弱了会 员费的价值。 目前，在山姆会员商店APP上，已无法搜到引发热议的好丽友派等商品。南方日报记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示 在后台查询发现，确实是在全国线上已经下架了，具体原因暂时不清楚，目前还没有接到相关的通知。 此次风波暂时平息。但这也让市场发出疑问：山姆的选品策略陡然生变了吗？ ●南方日报记者 黄晓韵 ...

Core Viewpoint - The controversy surrounding Sam's Club's product selection strategy has led to the removal of certain products, including those from the brand "Panpan," which faced accusations of masquerading as an international brand [1][3][15] Group 1: Product Controversy - Sam's Club has faced criticism for its product selection, particularly regarding the brand "Panpan," which was accused of using a misleading brand name [1][3] - Following customer dissatisfaction, Sam's Club quickly removed the "Panpan" products from its shelves [1] - The "Panpan" brand is registered by Panpan Food, which claims to provide high-quality products for consumers [1][13] Group 2: Brand Naming Practices - Products from Panpan sold at Sam's Club did not prominently display the brand name, leading to confusion among consumers [3][5] - Other brands, such as Chacha and Ganyuan, also employed similar strategies by using English names for their products, which were not clearly identified as their own [7][9] - Ganyuan's products had a more subtle branding approach, with the brand name less visible on the packaging [11] Group 3: Market Performance - Panpan Food reported a 50% increase in sales for its "Panpan" brand in Southeast Asia, which constitutes 80% of its export market share [15] - The company has been focusing on expanding its business in Southeast Asia, with key markets including Thailand, Myanmar, Cambodia, and the Philippines [15] - Panpan Food ranked 63rd in the 2024 list of the top 100 private enterprises in Fujian Province, with a revenue of 8.16 billion yuan [15]

Group 1 - The core issue arises from the rebranding of well-known consumer products sold at Sam's Club, leading to consumer dissatisfaction and accusations of brand betrayal [1][4] - Brands like Wei Long and Panpan have introduced products with altered packaging and branding, causing confusion among consumers who expect familiar branding [1][4] - The controversy has sparked significant public discourse, with consumers expressing their frustrations over perceived quality discrepancies and branding changes [1][4] Group 2 - Panpan's representative stated that the special products differ from regular packaging, and any inquiries about the branding should be directed to Sam's Club [4] - Lu Lu Mei's official customer service clarified that their products at Sam's Club are exclusive channel items made with imported ingredients, emphasizing that they maintain the same food safety standards across all sales channels [4][6] - Lu Lu Mei acknowledged the need to rebuild consumer trust, which is often more challenging than losing it, indicating a commitment to improving products and services in response to public sentiment [6]

近日，山姆因好丽友派等新品被网友质疑选品标准登上热搜。 有媒体报道，社交平台上不少网友吐槽山姆下架了太阳饼、米布丁、低糖蛋黄酥等回购率高、性价比高 的商品，转而上新低糖好丽友派、溜溜梅、徐福记燕麦藜麦蛋糕等商品。 对此，有网友直言： "我花钱办卡进会员超市，你卖我家门口就能买到的东西，把我们消费者当韭菜是 吧" 7月15日，红星资本局在山姆APP发现，此次引发争议的好丽友派以"减糖80%"，"增加30%可可成分"为 卖点，一盒（48枚）的售价为49.9元，目前有9000多条商品评价，好评率为93.6%。 最新消息：山姆APP已下架好丽友派等产品 7月15日下午，记者发现在 山姆会员商店APP上已无法搜到引发热议的好丽友派。 记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示在后台查询发现，确实是 在 全国线上已经下架了 ，具体原因暂时不清楚，目前还没有接到相关的通知。 截至发稿时，有媒体发现， 牛肝菌魔芋等商品也已下架。 图据山姆APP 图据山姆APP 近两月密集调整商品，有商品已下架 近两月，山姆进行了较为密集的商品调整，也与部分大众品牌合作推出了新品。如与卫龙合作推出了新 品高纤牛肝菌魔芋， ...

近日，山姆因好丽友派等新品被网友质疑选品标准登上热搜。 2025.07. 16 本文字数：1644，阅读时长大约3分钟 来源 | 上观新闻 有媒体报道，社交平台上不少网友吐槽山姆下架了太阳饼、米布丁、低糖蛋黄酥等回购率高、性价比 高的商品，转而上新低糖好丽友派、溜溜梅、徐福记燕麦藜麦蛋糕等商品。 对此，有网友直言： "我花钱 办卡进会员 超市，你卖我家门口就能买到的东西，把我们消费者当韭 菜是吧" 7月15日下午，记者发现在 山姆会员商店APP上已无法搜到引发热议的好丽友派。 记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示在后台查询发现，确实是 在全国线上已经下架了 ，具体原因暂时不清楚，目前还没有接到相关的通知。 截至发稿时，有媒体发现， 牛肝菌魔芋等商品也已下架。 图据山姆APP 图据山姆APP 最新消息：山姆APP已下架好丽友派等产品 截至发稿时，红星资本局发现，此前山姆APP多款上架的商品，已被下架，包括好丽友派、牛肝菌 魔芋等商品。 普通会员年费一年260元 专家：差异化是会员仓储店生命线之一 山姆会员商店官网显示，山姆会员商店是世界500强企业沃尔玛旗下的高端会员制商店。90年代 ...

Core Viewpoint - Recent product adjustments by Sam's Club have led to consumer dissatisfaction, particularly regarding the removal of popular items in favor of more common products, raising questions about the selection criteria [1][10][17]. Group 1: Consumer Reactions - Many consumers expressed disappointment over the removal of favored products like rice pudding and low-sugar egg yolk pastry, stating that they are now offered items easily found in local supermarkets [3][8]. - Some customers have even reached out to Sam's headquarters, requesting the return of their preferred specialty foods [6]. - The sentiment among members is that they are being sold products that do not justify the membership fee, leading to feelings of being taken advantage of [10][22]. Group 2: Product Changes and Quality Concerns - Sam's Club has recently introduced new products in collaboration with popular brands, but the lack of brand recognition on some items has caused confusion and dissatisfaction among members [17]. - The newly launched low-sugar Good Friend pie, priced at 49.9 yuan for 48 pieces, received negative reviews for being overly sweet despite its low-sugar label [12][14]. - The recent product adjustments have led to a decline in consumer trust, as members feel that the quality and uniqueness of offerings are diminishing [17][22]. Group 3: Membership and Market Position - Sam's Club operates with an annual membership fee of 260 yuan for regular members and 680 yuan for premium members, positioning itself as a leading membership warehouse globally with over 800 stores [20]. - According to Pacific Securities, Sam's Club has achieved double-digit growth by catering to the differentiated needs of middle-class families, focusing on high-quality and cost-effective products [20]. - Experts emphasize that differentiation and product quality are essential for membership warehouse stores to maintain their value proposition and consumer loyalty [22].